Great tool to digitize your brand guideline

We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards.

Pros

It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage.

Cons

Some functionalities in the presentation of the content can be improved, e.g. using tables

Frontify enables brand engagement

The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging.

Pros

Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter.

Cons

Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around.

Enterprise Level CMS and Guidelines

Good solutions that are being improved upon. Also pretty great customer support when you need it.

Pros

That anyone on the team can use the software to update guidelines, control the CMS system, and deploy updated content.

Cons

There is a bit of a learning curve, especially on the admin side.

Great data asset management platform

Our Customer Success Manager [SENSITIVE CONTENT] was very helpful and prompt in responding. He went out of his way to accommodate our implementation training sessions or answer any questions we had.

Pros

Easy for clients to use and navigate. Great quick access and search functions.

Cons

There were a few software restrictions on some of our functionality requests however there were work arounds provided. These didn't affect our overall usage experience.

The Publisher is my hero!

I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it. While building our own style guide, the customer success manager was very helpful with full detailed trainings and keeps me up to date with new features.

Pros

There are many departments in my company that need a lot of banner designs, so I made templates that are easy to use and saves me a lot of time. My colleagues are very happy with this and it gives them the freedom of making their own banners when they need it. Also with the approval feature, I can check if the brand guidelines are respected.

Cons

Hopefully one day we could be able to implement Adobe illustrator files instead of sketch. Our company uses a lot of vectors and illustrations, so it would be nice to be able to change/edit those in the publisher.

Brand Management and marketing material creation for the rest of us!

It is indeed, a pleasant experience. Currently we are using this tool in only one segment of our business. But since we are seeing a lot of potential and scalability in this tool, which might eventually expand to our whole organization!

Pros

It is extremely easy to use, very intuitive and allows any normal lay person to create breathtaking marketing materials online!

Cons

Font Management: For marketing templates, there should be a 'central, font server type approach' to font management with selection allowed every time to user as opposed to inclusion of fonts in every InDesign package. This makes the InDesign packages heavy every time when we need to include font scripts for different languages.

Empower your brand!

I highly recommend Frontify to all companies who need to boost their brand and marketing materials. I dont want to miss the oportunity to thank [SENSITIVE CONTENT HIDDEN] (our Guest Experience Manager from Frontify) for her continuous help. Overall, since its implementation Frontify has had a positive impact in our company and how our employees interact with our brand, which each day is being used more and more.

Pros

Frontify helped us to better organise our brand materials throughout the company. It's a platform easy to use that alows you centralize all your content virtually.

Cons

It has been a great experience so far. No problems at all.

A user-friendly, intuitive platform that has transformed our asset management

Pros

How user friendly and intuitive the back end is. It is as simplified as possible whilst still retaining the functionality that we need.

Cons

There could still be improvements to the interactivity of the guidelines and flexibility with customisation.

My Review

Exciting experience!! we can't wait to publish the portal and see the employee's responses.

Pros

I love the ease of use and editing, and the clean and simple result. I'm sure a lot of employees will like the new portal and find it useful. I like that there are dedicated features for a brand book like Do's and Don'ts and more. I love the technical support provided by the chat which also includes the support of a Customer success person on your behalf, and many useful articles in the academy.

Cons

I am missing the option to hide certain parts within a page and not just the entire page. I lack the ability to copy and paste parts I have designed and based on them in other places. Sometimes you need to refresh the page for a particular action to be a ceiling (like deleting headings below an image) I'm missing the ability to upload a PDF as a format in the Logos library.

I wish I found Frontify sooner

Pros

Super easy to create the source of truth for your orgs branding and share with others. I plan to continue to use or encourage using Frontify in all of my future workplaces, as every place needs structure and organization for their design systems.

Cons

I wish there was a way for users who aren't admin members to invite others within their organization to their style guides. It makes it tough when only one person has admin access and you need to request everytime you want to add somebody.

Totally recommended

In general, I am very happy with Frontify, it is super friendly and quite intuitive for the end user, it has also provided us a tool that saves us a lot of time by simplifying the search processes for photographs as well as having all the brand manuals updated and available 24/7

Pros

The best functions that we use with this platform are the digitized brand manuals as well as the media library, both fully functional and very easy to use.

Cons

Other aspects that could be improved: include other languages or improving / updating the tutorial videos as well as the statistical reports of the platform.

Our unified platform for everything around the brand and its design

Pros

With our Brand Portal (frontify), we have one global platform for everything around our brand and its design. The platform has been implemented in August 2019 and is globally available for our 30k employees. They have access to all style guides, an asset library with more than 60k assets, as well as many other important brand topics and elements. The platform is managed by our global Brand & Corp. Design as well as UX team. Maintaining, adapting and updating the platform is as easy as 123. The system is pretty self-explanatory, easy-to-use and to navigate.

Cons

At the moment, we're only using the Style Guides and Icon Library products. Both products work very well and comply with our expectations and needs. The two products Publisher and Media Library are currently tested and reviewed. Compared to other products in the market, the Publisher feature from Frontify is not as sophisticated as expected though. Other than that, we're really satisfied with the products and service from Frontify. Also, we've received fantastic feedback from all around the world - our regional and local Brand & Design team are very happy with the platform.

Frontify: un gran gestor marca y creación de material de marketing de calidad

Hasta hace unos meses estuve utilizando Canva para la creación del contenido visual de mi marca, pero decidí darle una oportunidad a Frontify, y me ha sorprendido que puedo conseguir la misma calidad del contenido a un precio más bajo.

Pros

Me gusta Frontify porque es muy fácil de usar, tiene una plataforma muy intuitiva que permite crear material de marketing sin necesidad de grandes conocimientos de diseño y con resultados de calidad.

Cons

La experiencia con Frontify a sido muy bueno y no he tenido inconvenientes durante el flujo de trabajo.

Frontify powers our design system

Pros

Frontify is very easy to set up. In no time we had our structure for our product design system up and running. It's very easy to switch between edit and view modes. The text formatting options and the blocks offered make it very simple to create the specifications for components and share them with the development team.

Cons

What I am missing is a way to collaborate in real time with others on the same page in Frontify. I would also like more block options to help explain more detailed interactions in a more visual way (for example I really like the Dos and Don'ts block and would like more options like that). A comment function would also be interesting as well as more sub-navigation options within pages.

Awesome brand tool

Very happy!

Pros

User-friendly and looks current! Not getting complaints from agencies.

Cons

Unable to upload all types of files, but there's a good selection that works.