All Adobe Campaign Reviews
1-25 of 168 Reviews
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Gautam
Verified reviewer
Entertainment, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed July 2020
"It controls you all the time in marketing or advertising."
Controls marketing or advertising campaigns to identify customers and allow for direct communication.
PROSUsed to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.
CONSHowever, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.
Grace
Verified reviewer
Health, Wellness and Fitness, 10,000+ employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed March 2022
A quite complete marketing tool.
Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.
PROSWith this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool. -It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results. -Email campaigns are very effective and easy to update to keep customers up to date on products and services. -We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign. -Streamline sales channels.
CONSThe support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.
Shaun
Verified reviewer
Retail, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed May 2021
Over-promised; not delivered in the slightest!
The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.
PROSnothing at all. It turned out to be an extremely expensive batch-and-bash email platform.
CONSDreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.
Reason for choosing Adobe Campaign
apparent service benefits which were ultimately just not true.
Reasons for switching to Adobe Campaign
We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.
James
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2023
Marketing and sales orchestration tool for faster growth
This is the basic marketing tool that an enterprise should acquire for efficient sales and marketing. It has implemented most campaigns as planned and achieved the targeted performance.
PROSMost sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.
CONSThere are positive gains from most marketing campaigns that we have been launching frequently.
Emily Yohanna
Verified reviewer
Used less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2018
It is a program that allows you to manage marketing or advertising campaigns controlling every step.
Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.
PROSThis platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.
CONSI really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.
Joshua
Verified reviewer
Entertainment, 1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2021
ADOBE CAMPAIGN REVIEW
Adobe Campaign has made it easy for me to track performance. Helps me to make good decisions. i have no regrets using this software even though i think there is still room for improvement
PROSYou can use this to send private messages. Creating reports is very effective because this software makes it possible to track how well a campaign is doing and even to know the best productive marketing systems. you can use this software to track various CRM activities. Communication ability is also top notch.
CONSIt is very complicated if you are a beginner. It is slow when there are a lot of processes going on at a time. Takes time to get used to the interface.
Heather
Verified reviewer
Information Technology and Services, 501-1,000 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2021
Best Marketing product
I can happily say that I have had great moment from the time I started using this great product. It has led to faster growth of our company and empowered our marketing and sales team effectively.
PROSThis great product enables us to send email with advertisement of our products and services to our customers regularly. We are able to monitor our customers journey and heed to fulfil their needs.
CONSI have never experienced any challenging situation from the performance of this platform since we deployed it in our organization.
Shannon
Verified reviewer
Computer Software, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2018
Once you take the dive into Adobe, it is so worth it!
Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.
CONSI don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.
wava
Financial Services, 501-1,000 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2023
social media marketing
I use to market my projects and business.
PROSAdobe compaign is easy to use to create campaigns for social media and email marketing.
CONSIntegrates with social media such as Facebook to improve on marketing
Diego
Verified reviewer
Real Estate, 11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2023
Multichannel marketing with Adobe
The local support is top, they have support for the area where I live. The price is something to consider for that reason the demo period was requested, which so far their work is fluent.
PROSAdobe's best feature is campaign automation, from campaign creation to results analysis. It also includes integration with the entire Adobe line (Analytics, Experience Manager).
CONSThe cost and previous experience to take advantage of all the resources provided by the software are the main negative. In the case of the former, it limits its use to commercial companies and in the case of the latter, to the hiring of qualified personnel.
Imelda
11-50 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed January 2019
Attract more B2B clients with great brochures and Ads
It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.
CONSThe pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.
Alicia
Electrical/Electronic Manufacturing, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed November 2017
Intuitive program
I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.
CONSThe program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.
Meredith
Electrical/Electronic Manufacturing, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
FUNCTIONALITY
5
Reviewed November 2018
Excellent Full-suite Cloud Platform
For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.
PROSThis software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.
CONSThe price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.
Jonathan
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed April 2018
Great platform but many flows
Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.
CONSLots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.
Islam
Hospital & Health Care, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2021
Useful tool for my work
this tool is very helpful and the best tool for working and I use it daily
PROSThis is software is perfect for my work and I deal with it easy.
CONSIts price is hight minly. I advice them to reduce the price.
PIyush
Marketing and Advertising, 1,001-5,000 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed April 2018
Steller platform for complex multinational firms
Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.
PROSLarge-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.
CONSExpensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)
Debraliz
Hospitality, 1,001-5,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed January 2019
Effective in my Department
Adobe Marketing Cloud is one of the another good product of adobe.
PROSAdobe Marketing Cloud is very effective in my Marketing department. As an Director of Marketing i should be the one who will introduce to my team what software should will help our workload and will benefit our market.
CONSIn 2 years of using Adobe Marketing Cloud its hard to say that it has an issue in our team because this software benefits us a lot.
Lenee
Verified reviewer
Mining & Metals, 1,001-5,000 employees
Used less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed August 2019
Versatile and effective product
Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services.
PROSAdobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.
CONSAdobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.
Audrey
Accounting, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed March 2018
Great marketing resource!
Great marketing resource, really a huge time saver!
PROSEmail marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.
CONSCustomer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.
Jordan
Medical Practice, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed September 2018
Adobe Is The Best For Marketing Analytics!
Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform!
CONSWe haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!
namrata
Verified reviewer
Retail, 11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
Powerful marketing tool with a few drawbacks.
It took a little more time to get it up and running than I would have preferred but once it was going, it gave me very respectable results. There are some caveats but overall this is a tool you should definitely consider.
PROSThere are a lot of options to customise and personalise this to suit your needs. And once you have a good understanding of it you can create very powerful marketing campaigns relatively smoothly. The email delivery and tracking capabilities are excellent. Compare to a few other solutions we used prior to this, it is able to get past spam filters much more capably. It can also automatically analyse reports to get you better results. Lastly, Adobe support is pretty good. We have used multiple Adobe products in the past and never had issues with their support team.
CONSThe learning curve to get the most out of this is pretty sharp. If you plan on investing on this, be prepared to spend a few hours either going through resources online or talking to their support team to set things up properly.
Nidhi
Internet, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
FUNCTIONALITY
5
Reviewed November 2020
A good Adobe product.
Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .
CONSAs with most things Adobe, Campaign could be less expensive .
Aamir
Hospitality, 5,001-10,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2017
Creative Package in One
The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.
CONSSubscription costs........over the years the price will be more expensive than a perpetual license.
laura
Retail, 51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
Great cloud service for marketers
Overall, its a great cloud service specially for working with groups
PROSi can easly find and modify any digital assets all in the same place. Can interconnect all the files so that it can be easier to use. Its great for sharing files and working with you group, in the marketing word we are constantly under pressure because of the clients, this tools helps sooth it out.
CONSjust that sometimes it gets tricky to use
aaron
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed December 2017
excellent
fantastic product, gives me everything I need to successfully market my business online, highly recommended
CONSsome of the features are a little hard to work out, but there are plenty of tutorials online to help you