--- title: "Dealertrack DMS Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Dealertrack DMS. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Dealertrack DMS is a good fit for you!" source_url: "https://www.softwareadvice.com/crm/dealertrack-dms-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Auto Dealer Software](https://www.softwareadvice.com/auto-dealer/) / [Dealertrack DMS](https://www.softwareadvice.com/crm/dealertrack-dms-profile/) / Dealertrack DMS Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/crm/dealertrack-dms-profile/) Reviews [Alternatives](https://www.softwareadvice.com/crm/dealertrack-dms-profile/alternatives/) # Dealertrack DMS User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 116 ### Secondary ratings - Ease of use: 4.2/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 77 reviews (66%) - 4 stars: 21 reviews (18%) - 3 stars: 12 reviews (10%) - 2 stars: 2 reviews (2%) - 1 star: 4 reviews (3%) ### Most mentioned pros - Dealertrack DMS offers great connectivity between different dealership functions, including Service, Sales, follow up, and Business Office management. - What I liked most about dealertrack was the very convenient credit applications and clientele integration. - My favorite use of the DMS is following up on old deals and looking at when we sold a customer, what vehicle, and for how much. ### Most mentioned cons - The biggest problem with this DMS is that it crashes a lot. - Access to chat seems to be difficult to find. When I need to reference something mentioned in the initial chat, it is a bit difficult to relocate those terms. - It can get confusing if you're not trained how to input the taxes and extra fees. ## Dealertrack DMS customer reviews Showing reviews 1-25 of 116 (page 1). ### The better choice. - Overall rating: 5/5 - Reviewer: Jon L. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used other for less than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great software in addition to another that worked hand-in-hand together. Customer Service was outstanding with quick to be connected and superb service with focus on the customer. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I used Dealertrack at a Ford Dealership as Service Writer and found it easy to operate and navigate. #### Cons A glitch in the system prevented codes to be properly read. Found out later that it needed a software update, which fixed the problem. #### Reasons for switching to Dealertrack DMS Switched career opportunities --- ### Dealertrack is all up to the user - Overall rating: 4/5 - Reviewer: Alisa E. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered I have tried dealer track and also dealer Center. But my overall experience with dealertrack is that it can be very convenient at times but then sometimes not necessary. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros What I liked most about dealertrack was the very convenient credit applications and clientele integration. #### Cons What I really like the least about dealer track was the confusion on how to get to different portals. Sometimes it could be a little confusing and you feel lost. But once you get the hang of it it gets easier but it still feels like you're still trying to figure it out. --- ### DEALERTRACK REVEIW - Overall rating: 5/5 - Reviewer: CHRIS L. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros THE EASE OF SUBMITING APPLICATIONS TO MY DIFFERENT LENDERS. #### Cons I HAVE NO COMPLAINTS ABOUT THIS SOFTWARE. --- ### DMS that keeps track of all Departments - Overall rating: 4/5 - Reviewer: Holly L. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered Dealertrack is on the only DMS I have used. I think that all departments are in one place with one login. You can also intergrade other products such as provision and Autotrader, without having to have multiple logins. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very organized and convenient to have sales financing and service all in one place. #### Cons The biggest problem with this DMS is that it crashes a lot. Sometimes it will be down for days. --- ### 10 Year Users of Dealertrack DMS - Overall rating: 5/5 - Reviewer: Kyle K. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Originally, we went from not using a DMS tool at all, to selecting Dealertrack DMS. We integrated with a lot of other Cox dealer-tools at the same time, and the functionality is great. Dealertrack DMS offers great connectivity between different dealership functions, including Service, Sales, follow up, and Business Office management. My favorite use of the DMS is following up on old deals and looking at when we sold a customer, what vehicle, and for how much. #### Cons The only complaint I could think of with Dealertrack DMS is that it seems that the product does not get updated as frequently as it could. The user-interface has not changed in 10 years, from what I've experienced. --- ### The best in the market - Overall rating: 5/5 - Reviewer: Michaela H. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have used Dealertrack for many many years, and have always been thankful to have them as partners. They save us so much time on the backend side of things that we can in turn use doing other more lucrative things. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros As far as we are concerned, Dealertrack is about the best you can get in the industry. For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time on the back end. #### Cons It can be confusing, and it is not intuitive to use. There is definitely a learning curve, and each system is different, but in terms of options available, I believe it's the best in the business. --- ### Dealer Track - Affordable DMS solution - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Automotive - Company size: 501-1000 employees - Product usage: Used monthly for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, it is not as good as some, yet still better than others. It tends to be one of the better affordable DMS available. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros >Overall Cost is the normal variable in choosing the DealerTrack DMS *Cheaper Dealer solution than either CDK or Reynolds &Reynolds >Some Aspects of the DMS can be Automated even though the overall solution is FTP based. >Navigation is not too intensive >Able to set up Auto run extractions for provision to a CRM Solution >Setup of reporting and or File runs is normally easily accomplished >Offers In house Integration with Service App X-Time #### Cons >Reporting is not as extensive as offered by other DMS providers >X-Time integration can be spotty at times >Limitations on the amount of Historical data that is maintained within the DMS, remaining Data is archived and is not as easily accessible. >System is not Live update for Automated reporting *Example: Automated reports set up today do not get recognized by the system as such until the nightly update occurs. >Seems to be fewer people available at a dealership that possess the proper admin access required for setting up reports or reviewing High end information. --- ### Dealer Track best software in the Automotive industry - Overall rating: 5/5 - Reviewer: Glenn I. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have used Dealer Track Since it's entry into the car business. It is difficult to imagine working a car deal without it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Dealer track has a tool for almost every need in the industry. Very easy to use. Always Improving and adding valuable tools. #### Cons Cost should be tailored to dealership size and use of product. Not to take away from its value because there is no better tool for the automobile industry. --- ### At your finger tips! - Overall rating: 5/5 - Reviewer: Cristian R. - Verified reviewer: Yes - Industry: Automotive - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall dealertrac was functional and pretty quick for approvals. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Allowes me to view multiple finance companies at a press of a button. Gives you information on additional documents that are needed. Quick information upload #### Cons The cons for me is that it allowed other F&I users to see qualified and minimal qualified candidates. This did create issues with cherry picking. --- ### DEALERTRACK - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros DEALERTRACK IS VERY USER FRIENDLY AND I LIKE ALL THE REFERENCE MATERIAL AVAILABLE. #### Cons I DO NOT LIKE THE FACT THAT IS SOME REPORTING YOU CAN'T REFERENCE TWO YEARS TOGETHER. YOU HAVE TO PRINT EACH YEAR SEPARATELY. --- ### Service Writing - Overall rating: 5/5 - Reviewer: Anthony F. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. DMS helps with our business by allowing us to use a time clock to clock in and out for the day, it also helps with writing and booking RO's and overall it helps streamline our process a bit better than it has been in the past. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros After the initial learning curve, things are pretty straight forward. The thing I like most is being able to streamline processes in our company that used to take up infinitely more time than they do now. #### Cons Some features that can be approved on is menu placement for shortcuts when working within workflows. Also being able to edit tickets that have been booked and make amends if need be. --- ### Switched from Reynolds - Overall rating: 4/5 - Reviewer: Chad J. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is point and click, very easy to use. Everyone can be proficient from day one #### Cons Has an occasional gremlin where a trade in will show up sold to the customer who murchased #### Reasons for switching to Dealertrack DMS The cost savings was too much to not try --- ### great program for a smaller company - Overall rating: 5/5 - Reviewer: tracy b. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. ability to pull credit and generate applications with access to many lenders at one time is priceless, and easy to complete deals from start to finish regarding financing #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros ease of use, information available anytime at my fingertips,. Loved the ability to communicate with lenders directly from site. ability to save and store deals. all compliance material available at your fingertips. #### Cons a little difficult to move from one deal to another without saving information first, but overall I am well satisfied with product --- ### Good tool but not great - Overall rating: 5/5 - Reviewer: Adam K. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Dealertrack is mandatory for my job. The dealership has been using it since before I started working here. Its old school and could use a facelift. I hear they're coming out with a unify system but we'll see if it is much of an improvement. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros It allows me to accomplish most of my daily tasks without much headache #### Cons The user interface isn't great. It could be so much better. Some parameters should be automatic. In the forms section the scroll function is weird and everything seems very old school. --- ### Customer Support for Printers - Hit or Miss - Overall rating: 5/5 - Reviewer: Nick F. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Their customer support for troubleshooting with printers can be great. When you get a truly qualified support specialist, they really take the time to make sure your issue is resolved. #### Cons Unfortunately when their customer support is lacking knowledge or wiliness to take the time to listen it can put a sour taste in your mouth. #### Reasons for switching to Dealertrack DMS Pricing and to be able to not stay in a contract that only benefits the seller --- ### Dealertrack is one of the leading full auto dealer solutions companies. - Overall rating: 5/5 - Reviewer: Jesse M. - Verified reviewer: Yes - Industry: Automotive - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Uptodate tech. Great source of options. Dealertrack as a company is very productive in their operations. #### Cons Regarding the child company Dealer.com: Customer support has many breaks in communication between support reps and techs. The background coding environment used antiquated code. It takes way to long to resolve minor issues. Promises are often made yet are not fulfilled. --- ### Great Product - Overall rating: 5/5 - Reviewer: AMIE F. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has been a great experience. It was easy to set up and implement. It was easy to get all of our sales team on board #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This product is very easy to use, which ultimately makes my job easier. Their customer service is very helpful as well #### Cons There have been several times my leads have gotten "stuck" and i have had to call to get them taken care of. It doesn't happen often. --- ### Very easy to manuver - Overall rating: 5/5 - Reviewer: Babs M. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Its a time saver for sure. And its so easy to learn even if youve never used it before. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love to be able to access the different financial institutes for payoffs, you cant image how much time this saves. #### Cons I would love it if more banks signed up with them. It gives you easy access without ever having to pick up the telephone and hold on for 20 minutes. #### Reasons for choosing Dealertrack DMS n.a. --- ### Fast for Funding deals - Overall rating: 5/5 - Reviewer: Tami G. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy to use especially for uploaded deals and stips #### Cons Not very mobile friendly, very hard to log in with a mobile device --- ### Dealertrack, good but some faults - Overall rating: 4/5 - Reviewer: John B. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered I have found that overall this is a good platform. I like the overall UI and ease of use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that I have become accustomed to all of the features and its ease of use. Being a daily user I need something that functions properly so I can work efficiently. #### Cons Sometimes the software can crash with some regularity. --- ### DealerTrack DMS - Overall rating: 5/5 - Reviewer: Tony D. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall a great tool for those who work in the automotive industry #### Ratings breakdown - Ease of use: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I use this daily in my work and it helps me with internet sales. Can track customers and work my leads easily. #### Cons Can be veryyy slow at times. Won't allow me to log on. The function commands are confusing at times. --- ### System Down AGAIN!! - Overall rating: 1/5 - Reviewer: Larry B. - Verified reviewer: Yes - Industry: Automotive - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Cheap alternative to the big dogs (ADP, REYNOLDS, ect) #### Cons System is always going down and running slow. Ridiculous to run a business this way. #### Reasons for switching to Dealertrack DMS Cheaper price point. Was good for years but lately really bad. --- ### Great product! - Overall rating: 5/5 - Reviewer: Paul R. - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We live it at the dealership #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy of use. Simply and easy. I like it because it’s a self taught product. #### Cons Nothing really negative to say. It’s a easy product to use. --- ### Great Product For Finance - Overall rating: 5/5 - Reviewer: Casey B. - Verified reviewer: Yes - Industry: Automotive - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy to use software that allows us to get the customer approved on the spot. We have hooked up with 35 lenders and that's just the starting point! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very easy to use #### Cons none --- ### Couldn’t live without it - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Love that all my banks can receive the application with a click #### Cons I love everything about it almost never have any problems ## More reviews [Next reviews](https://www.softwareadvice.com/crm/dealertrack-dms-profile/reviews/?page=2) --- Dealertrack DMS Reviews, Pros and Cons - 2026 Software Advice