Ratings Breakdown
User Reviews Overview
Feature Ratings
Ease-of-use
4.5 / 5
Value for Money
4.5 / 5
Customer Support
4.5 / 5
Functionality
4.0 / 5
Pros
"I like that I can track every single activity with this software. I also like that I can set my own goals to motivate me to reach them!"
"I love the pop by map, the easy of use, mass emailing, the items of value, the birthday and anniversary reminders!!"
"I love that this software basically keeps track of your life! All transactions, notes, birthdays etc etc etc. Send mass emails, newsletters and much more! "
Cons
"It is great for the relationships, but it is not ideal for transactions at all. We have had to switch our primary CRM due to this. "
"I don't have much that I dislike other than maybe it could catch you when entering duplicate contacts."
"At this time, I have not found anything I do not like about the software. It seems to be designed for most related business functions."
Referral Maker CRM Reviews
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January 2019

Kim from Business Finders Canada
Company Size: 11-50 employees
Industry: Real Estate
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2019
One of the best CRM's out there for Real Estate Agents
Fantastic experience. Would highly recommend this CRM for anyone in the Real Estate Sales industry.
Pros
Keeps you on track and focused on reaching your sales goals and on time with marketing to your database
Cons
There really isn't any cons to this CRM. It has everything built in and really easy to use even on your cellular device!
November 2019
Vanessa from Berkshire Hathaway HomeServices Ambassador Real Estate
Company Size: 501-1,000 employees
Industry: Real Estate
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
2.0
Value for money
1.0
Customer support
3.0
Functionality
2.0
November 2019
Could Be Better
Pros
I liked that the CRM was included in my training course.
Cons
It didn't track commissions in an accurate manner. The prediction of activity to close a sale was grossly inaccurate, for me anyway.
Reasons for Switching to Referral Maker CRM
RealtyJuggler has an outdated look. It seems like your in a 20 year old software.
October 2017
Alicia from Realtor
Company Size: 51-200 employees
Industry: Real Estate
Time Used: Less than 2 years
Review Source
Ease-of-use
3.0
Functionality
3.0
October 2017
Too much money and not enough in return
Pros
Website is easy to use. It tracks all of your activities. If you have any questions customer service they are friendly and get back to you fairly quick.
Cons
You do the same activities over and over. You are constantly asking for referrals from your clients. I feel like at times I am just bothering them. I am pretty sure they get it. If you already have a huge book of business then this is for you. If you are newer agent grow your database first by prospecting use the money on prospecting then maybe look into this. Not much in return.
September 2020
Andrew from RE/MAX
Company Size: 1 employee
Industry: Real Estate
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2020
Clear and easy to use
Being able to track my transactions easily along with my clients makes this program an easy decision.
Pros
I like how the software basically makes it all fool proof. If you do what it suggests, you’ll be just fine.
Cons
The only thing I don’t like is I couldn’t get it to sync to my google account so my contacts are on my phone.
Reasons for Switching to Referral Maker CRM
Different options
February 2019
Tracey from Peak Professionals Realty
Company Size: 11-50 employees
Industry: Real Estate
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
February 2019
REFERRAL MAKER IS FANTASTIC
I think it helps anyone is Real Estate!
Pros
I love that this software basically keeps track of your life! All transactions, notes, birthdays etc etc etc. Send mass emails, newsletters and much more!
Cons
I don't have much that I dislike other than maybe it could catch you when entering duplicate contacts.
April 2019
Anonymous
Company Size: 10,000+ employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
April 2019
Couldn't succeed without this product
I like tracking my activity in a detailed manner. This CRM is so organized and very user friendly. It has made a huge difference in my daily activity!
Pros
I like that I can track every single activity with this software. I also like that I can set my own goals to motivate me to reach them!
Cons
My only dislike is with the APP version of this. I do not like that I can't edit the time when I log my activity. I like to log the exact date and time that I call someone. If I make 3 phone calls and then go to log them into the app I can not change the times. That is more of an OCD pet peeve.
September 2018
Cynthi from Cyndie Scott and Associates
Company Size: 1 employee
Industry: Real Estate
Time Used: Less than 2 years
Review Source
Ease-of-use
3.0
Value for money
5.0
Customer support
5.0
Functionality
3.0
September 2018
Great if your business is based on referrals
I have used this CRM, tried others and now I'm back for good. They keep all your contacts in the cloud so you don't have to re enter.
Pros
Goal tracking and letting me know each day where I am. IF I'm on track to meet or exceed my goals. I really like seeing the history of each contact.
Cons
Not interfaced with my website or Facebook pages. No texting ap. I would like the leads from my website to link to this CRM automatically.
August 2018
Patty from RE/MAX ACHIEVERS
Company Size: 51-200 employees
Industry: Real Estate
Time Used: Less than 12 months
Review Source
Ease-of-use
3.0
Functionality
4.0
August 2018
Great CRM for Buffini Users
I think it should come with some beginners training when you first purchase the product. Other than that it works great and it's always available.
Pros
It is set up to help keep track of my sphere and how many times I touch them throughout the year. It gives me tools to e-mail them items of value and a database to keep up with my sphere.
Cons
It is a little confusing at first without getting help in using the product. I ordered it and got no support to learn how to do it. I kind of figured it out by myself. I still am not sure if I'm using everything that it has to offer.
December 2020
Salvador from London Properties
Company Size: 1 employee
Industry: Real Estate
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2020
My #1 choice for CRM software
Pros
With this com you have everything you need on the go, it tracks all the info you input and it keeps you on track.
Cons
I've been using it for sometime now and I don't have any con's.
July 2020
Marcus from F.C. Tucker Fort Wayne Realtors
Company Size: 2-10 employees
Industry: Real Estate
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
3.0
Customer support
5.0
Functionality
4.0
July 2020
Good CRM
Overall a good CRM, but there are better out there.
Pros
Great at notifying you when to contact you and tracking business pipeline.
Cons
Lacks drip campaigns to stay in front of people.
Reasons for Switching to Referral Maker CRM
Liondesk was not a good product.
June 2018
Tori from Kim Pratt Team
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
June 2018
We love Referral Maker!!!
Pros
I love the pop by map, the easy of use, mass emailing, the items of value, the birthday and anniversary reminders!!
Cons
It is great for the relationships, but it is not ideal for transactions at all. We have had to switch our primary CRM due to this.
August 2018
TERI-ANNEPATE from PEAK
Company Size: 11-50 employees
Industry: Real Estate
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2018
REFERRAL MAKER
THANK YOU BUFFINI, THIS PROGRAM IS FANTASTIC!
Pros
THIS BUFFINI PRODUCT IS FANTASTIC! YOU CAN TRACK EVERYTHING ABOUT EACH CLIENT AND EVERYTHING YOU DO WITH THEM! NEVER FORGET A BIRTHDAY AGAIN! KEEP TRACK OF YOUR CALLS AND IT KEEPS YOU ON TRACK AND BUILDING MORE REFERRAL CLIENTS!
Cons
I HAVE THOROUGHLY ENJOYED BUFFINI AND ALL THE PRODUCTS. I DONT HAVE A BAD THING TO SAY ABOUT THIS PROGRAM. I USE IT DAILY IN THE OFFICE, AND I BELIEVE ALL AGENTS SHOULD USE THIS PROGRAM. I WOULD RECOMMEND THIS TO ANY AGENT FOR THEIR BUSINESS.
October 2016
Terry from Remax Space Center
Company Size: 51-200 employees
Industry: Real Estate
Time Used: Less than 6 months
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
October 2016
Touchdown Team Dawson scores a big one - 40% increase year over year AMAZING STUFF
We love this CRM - we are in our second year of usage - all we need is a contract to close checklist and all other real estate software can go away! This is a no brainer - follow the process - with or without a coach - JUST DO IT! TD
Pros
Ease of use -Database tracking - database ratings - simple usage - 5th grade simple - easy to export to use in other programs - like Excel Solid program - easy tracking of results - fill in the blank simple!
Cons
NOTHING AT ALL would like to see a contract to close checklist for buyers also a prelisting to listing checklist to stay on task for high service levels during the listing!
September 2019
Emily from self
Company Size: 1 employee
Industry: Real Estate
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Functionality
5.0
September 2019
Very user-friendly
My overall experience was favorable. It helped me keep track of all my activities.
Pros
I really liked the Buffini program and found that it was easy to use. I only used it during the free trial with my class.
Cons
I couldn't figure out how to send mass emails or drip campaigns without spending more money on the CRM program.
September 2018
Amanda from Real Estate
Company Size: 2-10 employees
Industry: Real Estate
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Functionality
4.0
September 2018
Very Pleased With Ease Of Use and Functionality
Pros
My favorite features are being able to combine clients into groups and contact clients based on the group they're placed in. It's nice to leave notes where I left off with each client and to add the "closing dates" in general notes for easy reference. It was simple to add important dates such as birthdays and anniversaries which has helped me keep up to date with sending cards or making calls to stay current with my clients.
Cons
I had issues with getting the "general comments" to populate after saving. My boss was able to see the comments but I wasn't. Customer service said they had never heard of this issue so they suggested clearing my browsing history and when I re-freshed it worked. So it's not really a "con" considering customer service helped me out pretty quickly.
September 2019
Bette from Red Door Realty
Company Size: 1 employee
Industry: Real Estate
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
September 2019
Great Tool for Business
It is helping me to solve day to day tasks such as keeping up with clients in various ways, set and track goals.
Pros
It can be loaded on phone device as well as desktop or tablet use. Right at your fingertips for quick use.
Cons
At this time, I have not found anything I do not like about the software. It seems to be designed for most related business functions.
Reasons for Switching to Referral Maker CRM
It was not phone device enabled nor did it have as many features available.
February 2015
Michelle from RE/MAX Realty Associates
Industry: Real Estate
Time Used: Less than 2 years
Ease-of-use
5.0
Customer support
5.0
Functionality
5.0
February 2015
Realtor, in one-to-one coaching and have been using this since it was
Pros
I like the many different features that make it very easy to stay in touch with my clients through lead generation!
Cons
The new feature of adding a spouse is what I like least. I think it is a bit cumbersome and like the old way better.
July 2019

Rebecca from Rent Roswell Homes LLC
Company Size: 2-10 employees
Industry: Real Estate
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
July 2019
Referral Maker is the Best CRM for New Real Estate Agents
Pros
Referral Maker CRM allows you to capture information to help generate business with potential future clients. It also allows you to send emails/marketing correspondence through their platform, keeping you top of mind.
Cons
The program feels a bit dated. I would recommend a more modern look.
April 2015
Del from Re/max United
Industry: Real Estate
Time Used: Less than 6 months
Ease-of-use
1.0
Customer support
2.5
Functionality
1.5
April 2015
Not intuitive, can't add leads, can't scroll thru contacts
Pros
It's all based around Brian Buffini’s methodology. However, I don't believe it fits a normal, small real estate agent's routines.
Cons
Difficult to use unless you get coached or go through a bunch of videos...not intuitive. Expensive. Ignores contacts by email or text. Letter writing and emails are not formatted with the proper edges required by some printers. Have to postpone contacts at the top of lists to see beyond the top 5. Fits Brian's way of doing prospecting.