With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership. I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC.

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools. Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more. It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution. The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs. It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility. Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there. What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Great experience with the software and the supporting team. It's really something to get an onboarding such as the one we got.

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

The software would be even more awesome if it had an integration with Sleeknote.

It solves the B2B attribution problem. We have already found places for improvement thanks to it.

Some of the data visualization is not the best

Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place.

Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time.

We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions.

It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it.

As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution.

It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification.

Dreamdata enables us to track performance per channel even better. Where are now able to see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment all the way until a deal is closed. Before, we were not able to see the exact performance of a lot of different channels. Now we can see exactly what channels/campaigns contribute to generating Sales Qualified Leads. Another huge advantage of Dreamdata is that we're finally able to track organic performance. A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance. The same for Capterra. Dreamdata is the best solution to track your Capterra data, a place where a lot of visitors discover your product for the first time, and later enter your website via branded terms. Imagine you can instantly see what channels are performing, without your last touch data being overwritten by branded terms or other campaigns. Shutting down non-performing campaigns and increasing the budget on the ones that are working. That's where Dreamdata comes in.

Finally able to track a lot more data than with standard analytics tools. Working with the people from Dreamdata has been a perfect experience.

That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights.

Dreamdata has definitely been a game-changer for our company. Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions. We've built a custom model with DD team, which is super responsive and helpful - Kudos to [SENSITIVE CONTENT]-. The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion. So we can easily optimize the funnel based on those insights. What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions.

The time to implement to solution has been a bit long.

What I especially appreciate is customer care from lead to the user. Dreamdata does what it does have to do and that is all that I expect aside from customer care, which is exemplary.

What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure.

I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0.

Easy to set up and very helpful people in the company. Once we got it up and running and started to funnel data into Dreamdata, it quickly became a one-stop platform for everything marketing & Gtm related.

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making. Dreamdata helps us understand the impact of any company experiment and any marketing action.

The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :)

I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources!

Some metrics are missing, but the platform is continuously improving!

Exactly what you need. Not more not less.

There is not much. The perfect thing would ready made template reports for some use cases.

All of dreamdata's functions provides a far simpler way of understanding analytics than google. Dreamdata get marketers better than Google!

Only that my business doesn't have enough data (right now) to use paid version!

Dreamdata integrates so well our CRM platform and the ad platforms, we were able to work with them to make sure the attribution gives us valuable insights. Every business has different processes in Sales, Marketing, and Data. The beautiful people at Dreamdata helped us set the product up in such a way that we could track and attribute the things we are actually interested in all along our business process. This customisation allows us to see the exact performance of our campaign's contributions to the sales and marketing funnels.

The setup can take a while, but this process is eased by the great people at Dreamdata

We have been using Dreamdata regularly in conjunction with other tools. The visualizations and dashboards available in the tool are best-in-class and complement our CRM attribution reporting.

The revenue analytics section with all the configurable dashboards, charts and tables. The number of filters that you are able to apply to slice the data and get to the view you are after. The option to save reports for future use.

It would be great to be able to customize and even correct campaign data. Campaign tracking is a challenge for everybody and having the option to amend tracking mistakes would make a huge difference.

My favority is seeing the whole customer journey mapped from first touch to a closed deal and how marketing and sales contributed in each stage.

Setup can have one gotcha if you use Segment as well but the customer support is super responsive.