---
title: "LoyaltyLion Software Reviews, Demo & Pricing - 2026"
description: "Review of LoyaltyLion Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/customer-loyalty/loyaltylion-profile/"
page_type: "product"
language: "en"
---

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LoyaltyLion

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Overview

# LoyaltyLion Review

From $199/month Free version Free trial 3 plans

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

LoyaltyLion

4.4

[(25)](https://www.softwareadvice.com/customer-loyalty/loyaltylion-profile/#reviews)

Pricing

Starting at $199.00 flat rate per month

Top Alternatives

### About LoyaltyLion

LoyaltyLion is a cloud-based data-driven loyalty and customer engagement platform that helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.

LoyaltyLion offers a host of features such as loyalty emails, on-site notifications/alerts, multi-device access, customizable branding, email incentives and a CSS theme editor. The platform includes a built-in dashboard that offers insights into customer activity, referral and retention analytics, loyalty program performance and real-time statistics. Additionally, it allows customers to send referrals via links or a standalone widget.

LoyaltyLion integrates with various e-commerce platforms including Shopify, Magento and BigCommerce. It also supports multiple email service providers such as Klaviyo, dotdigital and Mailchimp. The product is available as a per month subscription and support is extended via email, documentation and online helpdesk.

Do you work for LoyaltyLion? [Manage this product listing](https://www.g2.com/products/loyaltylion/claim_requests/new?auto=true)

## LoyaltyLion User Interface

## Popular LoyaltyLion Alternatives

Main Product

LoyaltyLion

4.4

[(19)](https://www.softwareadvice.com/customer-loyalty/loyaltylion-profile/#reviews)

Ratings Breakdown

-   4.37Ease of use
-   4.18Value for money
-   4.22Customer support
-   4.26Functionality

Pricing

Starting at $199.00 per month

Alternative Product

[Guusto](https://www.softwareadvice.com/hr/guusto-profile/)

4.9

[(3857)](https://www.softwareadvice.com/hr/guusto-profile/reviews/)

Ratings Breakdown

-   4.90Ease of use
-   4.90Value for money
-   4.88Customer support
-   4.88Functionality

Pricing

Starting at $4.80 per month

Alternative Product

[Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)

4.9

[(268)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/)

Ratings Breakdown

-   4.72Ease of use
-   4.60Value for money
-   4.93Customer support
-   4.69Functionality

Pricing

Starting at $79.00 per month

Alternative Product

[Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)

4.8

[(570)](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/)

Ratings Breakdown

-   4.88Ease of use
-   4.82Value for money
-   4.71Customer support
-   4.69Functionality

Pricing

Available upon request

Alternative Product

[White Label Loyalty](https://www.softwareadvice.com/customer-loyalty/white-label-loyalty-platform-profile/)

4.8

[(16)](https://www.softwareadvice.com/customer-loyalty/white-label-loyalty-platform-profile/#reviews)

Ratings Breakdown

-   4.63Ease of use
-   4.21Value for money
-   4.63Customer support
-   4.44Functionality

Pricing

Starting at £1999.00 per month

Alternative Product

[Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

4.9

[(241)](https://www.softwareadvice.com/customer-loyalty/okendo-profile/reviews/)

Ratings Breakdown

-   4.79Ease of use
-   4.58Value for money
-   4.83Customer support
-   4.62Functionality

Pricing

Starting at $19.00 per month

## LoyaltyLion Pricing and Plans

LoyaltyLion has three plans. Classic is $199.00/mo billed monthly. Advanced and Plus are custom-priced.

Free versionFree trial

Classic

$199.00

flat rate, per month

Best for brands starting loyalty with minimal effort. Includes 500 orders per month. …

Classic plan includes:

-   Branded loyalty page built for you
-   Pre-built earning rules to reward on-site and off-site activities
-   Klaviyo integration with ready-to-use email flows
-   Redeem at Checkout
-   Dedicated onboarding support
-   VIP Tiers available as an add-on

Advanced

Calculated on monthly orders

Ideal for brands introducing VIP tiers to boost retention and loyalty

Advanced plan includes:

-   Everything on Classic plan plus
-   VIP Tiers: Exclusive perks for your best customers
-   Points on product pages
-   Enhanced Shopify POS across multiple locations
-   Multilanguage translation into 130 languages
-   Access to performance reviews

Plus

Calculated on monthly orders

Perfect for brands needing advanced functionality and scalability

Plus plan includes:

-   Everything in Advanced plan plus
-   AI recommended rewards, discounts and timings
-   Advanced Klaviyo events
-   Automated LoyaltyLion flows with real-time triggers, conditional logic and time delays
-   Ongoing strategic advice and optimization

### How does LoyaltyLion pricing compare to alternatives?

LoyaltyLion's starting price is $199.00/month. Explore how its pricing and plan options compare with top alternatives below.

| Product | Starting price | Free trial | Free version | Value for Money |
| --- | --- | --- | --- | --- |
| LoyaltyLion4.4[(25)](https://www.softwareadvice.com/customer-loyalty/loyaltylion-profile/reviews/) | $199.00 /mo | Available | Available | 4.2 |
| [Guusto](https://www.softwareadvice.com/hr/guusto-profile/)4.9[(3,857)](https://www.softwareadvice.com/hr/guusto-profile/reviews/) | $4.80 /user/mo | Available | Not available | 4.9 |
| [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)4.9[(268)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/) | $79.00 /mo | Available | Not available | 4.6 |
| [RepeatMD](https://www.softwareadvice.com/salon/repeatmd-profile/)4.4[(193)](https://www.softwareadvice.com/salon/repeatmd-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.2 |
| [Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)4.9[(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/) | $15.00 /mo | Available | Available | 4.7 |

LoyaltyLion4.4[(25)](https://www.softwareadvice.com/customer-loyalty/loyaltylion-profile/reviews/)

* * *

Starting price

$199.00 /mo

Free trial

Available

Free version

Available

Value For Money

4.2

-   [Guusto](https://www.softwareadvice.com/hr/guusto-profile/)4.9[(3,857)](https://www.softwareadvice.com/hr/guusto-profile/reviews/)
    
    * * *
    
    Starting price
    
    $4.80 /user/mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.9
    
-   [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)4.9[(268)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/)
    
    * * *
    
    Starting price
    
    $79.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.6
    
-   [RepeatMD](https://www.softwareadvice.com/salon/repeatmd-profile/)4.4[(193)](https://www.softwareadvice.com/salon/repeatmd-profile/reviews/)
    
    * * *
    
    Starting price
    
    Pricing available upon request
    
    Free trial
    
    Not available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.2
    
-   [Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)4.9[(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/)
    
    * * *
    
    Starting price
    
    $15.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.7
    

## LoyaltyLion Features

-   Popular features found in Customer Loyalty
    
    Campaign Management
    
    CRM
    
    Customer Activity Tracking
    
    Customer Surveys
    
    eCommerce Management
    
    Gamification
    
    Gift Card Management
    
    Loyalty Cards
    
    Member Portal
    
    Membership Management
    
    Multi-Channel Marketing
    
    Referral Tracking
    
-   More features of LoyaltyLion
    
    Activity Dashboard
    
    API
    
    Campaign Analytics
    
    Customizable Branding
    
    Discount Management
    
    Email Marketing
    
    Loyalty Program
    
    Promotions Management
    
    Rewards Management
    
    Third-Party Integrations
    

## LoyaltyLion Integrations

Shopify Plus

Integration rated undefined from -1 review

Adobe Commerce

Integration rated undefined from -1 review

Shopify

Integration rated undefined from -1 review

HubSpot Marketing Hub

Integration rated undefined from -1 review

Zendesk Suite

Integration rated undefined from -1 review

Klaviyo

Integration rated undefined from -1 review

See all 30 integrations

## LoyaltyLion User Reviews

## LoyaltyLion customer ratings

- Overall rating: 4.4/5
- Total reviews: 25

### Rating distribution

- 5 stars: 18 reviews (72%)
- 4 stars: 5 reviews (20%)
- 3 stars: 0 reviews (0%)
- 2 stars: 0 reviews (0%)
- 1 star: 2 reviews (8%)

### Secondary ratings

- Ease of use: 4.4/5
- Value for money: 4.2/5
- Customer support: 4.2/5
- Functionality: 4.3/5

---

Have you used LoyaltyLion and would like to share your experience with others?

### Excellent service and personal support, with room for more options

- Overall rating: 4/5
- Reviewer: Floor H.
- Company size: 2-10 employees
- Reviewed: November 2026
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

If there are problems with integrations or something in the system isn’t working, LoyaltyLion helps us straight away. We have a dedicated account manager who always replies within a day and has worked with us to find solutions for the past 10 years.

#### Pros

I’ve been using LoyaltyLion for 10 years. The service and support I’ve received during that time have always been excellent, and they’re always willing to work things through with me. Whenever I need my account manager, they always respond within a day. If anything goes wrong with integrations or the system, LoyaltyLion helps us straight away. We also received a lot of help with the initial setup, which I think made the process go smoothly.

#### Cons

I’m missing some options that aren’t available in LoyaltyLion, such as sponsoring a charity. It would be great if they could add that option.

#### Vendor response

We truly appreciate your decade of partnership. It’s wonderful to hear that our support team and your account manager have helped make setup and ongoing troubleshooting smooth. Thanks for highlighting charity sponsorship as an option you’d like to see—we’ll pass your feedback along.

Replied November 2026

---

### Smooth Onboarding, Strong UI/UX, and Great Performance

- Overall rating: 5/5
- Reviewer: Facundo B.
- Industry: Apparel & Fashion
- Company size: 11-50 employees
- Product usage: less than 1 year · weekly
- Reviewed: November 2026
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Creating a community in the brand and improve retention

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 5/5

#### Pros

Onboarding Support, UI/UX and perfomance.

#### Cons

Missing some integrations and missing UGC

#### Vendor response

Thank you for the thoughtful review. We’re pleased you’ve had a positive experience with onboarding, support, and platform performance. Your feedback on missing integrations and UGC is valuable as we continue improving LoyaltyLion.

Replied November 2026

---

### Head of CRM

- Overall rating: 5/5
- Reviewed: November 2026
- Industry: Retail
- Company size: 2-10 employees

The customer success manager at Loyalty Lion has been instrumental in pushing through essential features for customer journeys, leading to impressive results. The team has been responsive and effective in addressing the needs of the business over the years.

Full review available after login on Software Advice

---

### Senior Global E-Commerce Manager

- Overall rating: 4/5
- Reviewed: November 2026
- Industry: Cosmetics
- Company size: 2-10 employees

The reviewer appreciates the platform's simplicity and strong support for tracking customer activity. They noted that the features available are somewhat rigid, which could hinder flexibility in usage.

Full review available after login on Software Advice

---

### E-commerce Executive

- Overall rating: 5/5
- Reviewed: November 2026
- Industry: Retail
- Company size: 2-10 employees

The reviewer appreciates the ongoing support from Hannah, who provides valuable insights during quarterly business reviews. The platform's ease of use and continuous feature updates contribute to a successful loyalty program management experience.

Full review available after login on Software Advice

---

### Verified reviewer

- Overall rating: 5/5
- Reviewed: November 2026
- Company size: 11-50 employees

The reviewer appreciates the outstanding support from the LoyaltyLion team and the ease of setup, which contributed to a smooth onboarding experience. The loyalty program's functionality meets all necessary requirements for their business operations.

Full review available after login on Software Advice

---

### Very good loyalty software but could use a few upgrades

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Retail
- Company size: 2-10 employees
- Product usage: 1-3 years · daily
- Reviewed: April 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall I've been happy with Loyalty Lion. For the price compared to other solutions out there, it can't be beat. Would highly recommend to anyone looking for a loyalty program for their store.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

It's quite easy to use and integrate with BigCommerce. They also have a lot of great features such as points for following on social media, writing reviews, referring friends, etc in addition to points for purchase. They also have a great email platform that sends our emails to customers when they sign up, when they have enough points to redeem a voucher, as well as a monthly reminder to use their points.

#### Cons

I would like to see an updated user interface. It's showing it's age. I would also like the ability for customers to automatically use their points during checkout (I believe this is available for Shopify but not BigCommerce, which we use).

---

### Easy to use and efficient loyalty management system

- Overall rating: 5/5
- Reviewer: Albert R.
- Industry: Consumer Services
- Company size: 51-200 employees
- Product usage: 1-3 years · daily
- Reviewed: February 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, the experience was great. The system was easy to use and user friendly.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Loyalty Lion was great in managing our loyalty system and was very easy to use

#### Cons

Keeping track of previously used rewards became slightly difficult and convoluted as the amount of rewards redeemed increased

#### Vendor response

Thanks for sharing your experience. It’s great to hear that LoyaltyLion has made loyalty management simple and user-friendly. We understand that keeping track of redeemed rewards can become more challenging over time, and we appreciate you bringing this to our attention.

Replied November 2026

---

### The scam of optimization

- Overall rating: 1/5
- Reviewer: Verified Reviewer
- Industry: E-Learning
- Company size: Self-Employed
- Product usage: less than 1 year · daily
- Reviewed: August 2024
- Review source details: This review was submitted organically. No incentive was offered

horrible they helped me to convert money from USD to Bitcoin but ended owing them 1800 dollars by the 5 day

#### Ratings breakdown

- Ease of use: 1/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 1/5

#### Pros

not much it started out ok but by day 4 they wanted 1800 dollars from me to continue to optimize

#### Cons

We used their money on the 1st day for a small profit, after that I would get 0 to 40 to optimize, you are required to optimize 2 sets each day. by the 4th day, they asked me to invest $1000, then by day 3 I had to pay 700 dollars to complete the 2nd set of optimization. then on the 4th day, they wanted me to give them $1800 to optimize my 2nd set. that's when I knew they had scammed me

---

### LoyaltyLion Roars the Rewards!

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Construction
- Company size: 11-50 employees
- Product usage: less than 1 year · daily
- Reviewed: February 2025
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Our overall experience with LoyaltyLion was/is amazing! I would definitley recommend it to everyone!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I absolutely loved how it was able to be integrated with our existing software.

#### Cons

The only con we seen, was a one time issue and it was resolved super fast!

#### Vendor response

Thank you for the wonderful review! We’re thrilled LoyaltyLion integrated smoothly with your existing software and that our team resolved the issue quickly. We truly appreciate your recommendation!

Replied November 2026

---

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