About Open Loyalty

Open Loyalty is #1 Headless Loyalty Platform with the most flexible set of loyalty blocks for building personalized loyalty programs. Thanks to the API-first approach and 50+ pre-built loyalty mechanics (eg. points, tiers, rewards, coupons, referrals), brands can quickly introduce engaging loyalty programs with a custom user experience at any touchpoint. Unlike legacy loyalty systems, Open Loyalty provides elastic loyalty program tools that give the freedom to create, are easier to connect with other systems, and guarantee cost-effective scalability. Open Loyalty is a good fit for any company that needs to introduce a personalized loyalty program in a short time to market. The loyalty blocks match the needs of industries such as retail, finance, insurance, travel,...
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Loyalty program dashboard

Open Loyalty User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 10 reviews

User Profile

Burak

Verified reviewer

Company size: 501-1,000 employees

Industry: Telecommunications

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

January 2021

Nice for engaging Customers

Has a fast and reliable and knowledgeable customer service.

Pros

Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily.

Cons

Only web based at the moment and needs an app for mobiles.

Darío

Company size: 11-50 employees

Industry: Computer Software

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Functionality

out of 5

March 2020

The best solution for loyalty program implementations

The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base. We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy.

Pros

This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc. It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software.

Cons

There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution. The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product. The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them.

Mark

Verified reviewer

Company size: 51-200 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
5

Functionality

out of 5

September 2021

Open Loyalty rewards

The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required.

Pros

The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it.

Cons

It is a little limited in terms of reporting functionality via the admin console or API.

Dejan

Company size: 10,000+ employees

Industry: Computer Software

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2022

One year user

Super!

Pros

Easy to use, simple. Vendor responded to our feature request. Good communication.

Cons

Proper API Versioning is must for this software.

Joris

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

August 2021

Robust system with lots of features out of the box

Pros

We liked that it's customizable, scalable and we get full access to the source code. On the campaign configuration side, we appreciate the different types of programs we can create that can improve user engagement and keep them happy. We are also pleased with the fast and responsive customer service.

Cons

We experienced some issues during the initial setup as our tech team was not familiar with all of the tech stacks used, some of our requirements are not supported, and our tech team experiences some challenges in customizing it. Other problems are attributed to the language barrier and different time zones.

Eric

Company size: 11-50 employees

Industry: Computer Software

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2018

Morden / Safe / Customizable Loyalty system

Pros

Open source Easy to use Great community New features are updated frequently Cost effective

Cons

Your tech team need to have a big experience with PHP and Docker

Cristóbal

Company size: 2-10 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2021

Rapid deployment and flexibility of integration

It was a successful project with great support from the supplier. In a very short time, our client was able to launch a loyalty program with personalized strategies and a portal for their clients.

Pros

The best thing was, that we had the opportunity to give our clients a solution in a very fast way and adapted to their needs, integrating it with their POS systems in an agile way using the API's

Cons

In some moments it was difficult to interact with the database since everything has to be done via API's and in some moments it can complicate the resolution of an incident.

Reasons for choosing Open Loyalty

For its speed of deployment and its customization capacity

Pranesh

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2020

Open Loyalty is Great!

Pros

Easy to scale and customise. Very good support Easy to integrate the technology

Cons

Could have a larger range of generic features

Faustina

Company size: 201-500 employees

Industry: Information Technology and Services

Time used: Less than 6 months

Review Source: Capterra

4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

August 2022

Very professional project/product planning and support

OpenLoyalty is a very professional company and has helped us a lot with the implementation of the whole Loyalty experience we are implementing. The devs team finds for every problem a good and pragmatic solution and customizes their product based on our needs with good quality and releases on a regular basis. We get in a very quick time very good support from OpenLoyalty to any of our questions

Pros

The software is very customizable and covers a lot of use cases. Customization and also support works very good

Cons

I have no cons to report. We have a very good experience with OpenLoyalty

Pedro Pablo

Company size: 51-200 employees

Industry: Consumer Goods

Time used: Less than 6 months

Review Source: Capterra

5

Ease-of-use

out of 5
5

Functionality

out of 5

August 2022

Open Loyalty Review

Pros

Easy of use, quick changes for customization, flexibility

Cons

API docs could be organized better, as it is a bit confusing sometimes to find a specific endpoint