--- title: "Open Loyalty Software Reviews, Demo & Pricing - 2026" description: "Review of Open Loyalty Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Customer Loyalty Software](https://www.softwareadvice.com/customer-loyalty/) / Open Loyalty Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/reviews/)[Alternatives](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/alternatives/) # Open Loyalty Review Custom quote 1 plan On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Open Loyalty 4.8 [(15)](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/reviews/) Pricing Pricing available upon request Top Alternatives ### About Open Loyalty Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and Profit Margin through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes. Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other market leaders from 30+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch. Gartner, Google, G2, and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers. As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €227 million in revenue, and €25 million in EBITDA in 2025. Do you work for Open Loyalty? [Manage this product listing](https://www.g2.com/products/open-loyalty/claim_requests/new?auto=true) ## Open Loyalty User Interface ## Popular Open Loyalty Alternatives Main Product Open Loyalty 4.8 [(15)](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/reviews/) Ratings Breakdown - 4.53Ease of use - 4.70Value for money - 4.69Customer support - 4.53Functionality Pricing Available upon request Alternative Product [Guusto](https://www.softwareadvice.com/hr/guusto-profile/) 4.9 [(3835)](https://www.softwareadvice.com/hr/guusto-profile/reviews/) Ratings Breakdown - 4.90Ease of use - 4.90Value for money - 4.88Customer support - 4.88Functionality Pricing Starting at $4.80 per month Alternative Product [Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/) 4.8 [(547)](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/) Ratings Breakdown - 4.87Ease of use - 4.83Value for money - 4.71Customer support - 4.69Functionality Pricing Available upon request Alternative Product [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/) 4.9 [(258)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/) Ratings Breakdown - 4.71Ease of use - 4.59Value for money - 4.93Customer support - 4.69Functionality Pricing Starting at $79.00 per month Alternative Product [RepeatMD](https://www.softwareadvice.com/salon/repeatmd-profile/) 4.4 [(192)](https://www.softwareadvice.com/salon/repeatmd-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 4.20Value for money - 4.28Customer support - 4.34Functionality Pricing Available upon request Alternative Product [Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/) 4.9 [(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/) Ratings Breakdown - 4.88Ease of use - 4.69Value for money - 4.83Customer support - 4.67Functionality Pricing Starting at $15.00 per month ## Open Loyalty Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Open Loyalty Pricing available upon request Plan includes: - Additional assistance during onboarding and post go-live phases - Full API access - Admin UI - Regular new releases with industry-sanctioned features - 24/7 issues monitoring ## Open Loyalty Features - Popular features found in Customer Loyalty Campaign Management CRM Customer Activity Tracking Customer Surveys eCommerce Management Gamification Gift Card Management Loyalty Cards Member Portal Membership Management Multi-Channel Marketing Referral Tracking - More features of Open Loyalty Activity Dashboard Activity Tracking API Campaign Analytics Campaign Planning Client Portal Customer Database Customer History Customer Profiles Customer Segmentation Customizable Branding Customizable Templates Discount Management Engagement Tracking Leaderboards Loyalty Program Multi-Campaign Multi-Language Performance Metrics Personalization Point of Sale (POS) Promotions Management Reporting/Analytics Rewards Management Third-Party Integrations Transaction History ## Open Loyalty User Reviews ## Open Loyalty customer ratings - Overall rating: 4.8/5 - Total reviews: 15 ### Rating distribution - 5 stars: 12 reviews (80%) - 4 stars: 3 reviews (20%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.7/5 - Customer support: 4.7/5 - Functionality: 4.5/5 --- ### Open Loyalty rewards - Overall rating: 4/5 - Reviewer: Mark P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it. #### Cons It is a little limited in terms of reporting functionality via the admin console or API. --- ### The best solution for loyalty program implementations - Overall rating: 5/5 - Reviewer: Darío V. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base. We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc. It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software. #### Cons There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution. The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product. The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them. --- ### Robust system with lots of features out of the box - Overall rating: 4/5 - Reviewer: Joris S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We liked that it's customizable, scalable and we get full access to the source code. On the campaign configuration side, we appreciate the different types of programs we can create that can improve user engagement and keep them happy. We are also pleased with the fast and responsive customer service. #### Cons We experienced some issues during the initial setup as our tech team was not familiar with all of the tech stacks used, some of our requirements are not supported, and our tech team experiences some challenges in customizing it. Other problems are attributed to the language barrier and different time zones. --- ### OpenLoyalty allowed us a quick market entry - Overall rating: 4/5 - Reviewer: Anna A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros - The frontend is super easy to handle and settings allow realizing most our requirements out of the box. - Quick and helpful customer support in case of any problems #### Cons - From a product manager perspective it would be great to customize reports according to my needs. - Requesting new functionalities takes a time until prioritization on OpenLoyalty side. - Overall great documentation but versioning could be a bit better in terms of what has changed exactly. --- ### Rapid deployment and flexibility of integration - Overall rating: 5/5 - Reviewer: Cristóbal R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered It was a successful project with great support from the supplier. In a very short time, our client was able to launch a loyalty program with personalized strategies and a portal for their clients. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best thing was, that we had the opportunity to give our clients a solution in a very fast way and adapted to their needs, integrating it with their POS systems in an agile way using the API's #### Cons In some moments it was difficult to interact with the database since everything has to be done via API's and in some moments it can complicate the resolution of an incident. #### Reasons for choosing Open Loyalty For its speed of deployment and its customization capacity --- ### Highly recommended loyalty solution - Overall rating: 5/5 - Reviewer: Tai H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The full capacity of loyalty features and flexibility on both on-prem and cloud. #### Cons Need a better user-friendly BackOffice and Reporting capability. --- ### Very professional project/product planning and support - Overall rating: 5/5 - Reviewer: Faustina B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. OpenLoyalty is a very professional company and has helped us a lot with the implementation of the whole Loyalty experience we are implementing. The devs team finds for every problem a good and pragmatic solution and customizes their product based on our needs with good quality and releases on a regular basis. We get in a very quick time very good support from OpenLoyalty to any of our questions #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The software is very customizable and covers a lot of use cases. Customization and also support works very good #### Cons I have no cons to report. We have a very good experience with OpenLoyalty --- ### One year user - Overall rating: 5/5 - Reviewer: Dejan Z. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: April 2022 - Review source details: This review was submitted organically. No incentive was offered Super! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, simple. Vendor responded to our feature request. Good communication. #### Cons Proper API Versioning is must for this software. --- ### Morden / Safe / Customizable Loyalty system - Overall rating: 5/5 - Reviewer: Eric P. - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Open source Easy to use Great community New features are updated frequently Cost effective #### Cons Your tech team need to have a big experience with PHP and Docker --- ### Nice for engaging Customers - Overall rating: 5/5 - Reviewer: Burak C. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 501-1000 employees - Product usage: Used other for less than 6 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered Has a fast and reliable and knowledgeable customer service. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily. #### Cons Only web based at the moment and needs an app for mobiles. --- Showing 1 - 10 of 15 Reviews [See All Reviews](https://www.softwareadvice.com/customer-loyalty/open-loyalty-profile/reviews/) ## See what companies are saying about Software Advice