About Open Loyalty

Open Loyalty is a cloud-based customer loyalty management platform that assists retailers, merchants and eCommerce businesses with customer and rewards management. Its key features include transaction tracking, referral programs and gamification.

The application comes with an admin portal which lets users create customer profiles and track information based on purchase history and buying patterns. Sellers can use points to calculate rewards and record customer transactions. Additionally, the solution’s campaign module helps administrators define different types of rewards, set pricing and target customers.

Open Loyalty integrates with third-party platforms such as MailChimp and Magento. The platform's POS portal enables merchants to connect with...


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Supported Operating System(s):

Web browser (OS agnostic)

3 Reviews of Open Loyalty

Overall rating

5.00 / 5 stars

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March 2020

Darío from do{main}

Company Size: 11-50 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

4.0

March 2020

The best solution for loyalty program implementations

The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base. We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy.

Pros

This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc. It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software.

Cons

There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution. The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product. The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them.

March 2020

Pranesh from My Digital Agency

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2020

Open Loyalty is Great!

Pros

Easy to scale and customise. Very good support Easy to integrate the technology

Cons

Could have a larger range of generic features

October 2018

Eric from ITC Group

Company Size: 11-50 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

Morden / Safe / Customizable Loyalty system

Pros

Open source Easy to use Great community New features are updated frequently Cost effective

Cons

Your tech team need to have a big experience with PHP and Docker