Having FUEL CYCLE as a partner was great as they dealt with a lot of the onboarding items and beat their own timeline having our community built, which was impressive. Having our consumer panel on the FUEL CYCLE community platform solved a problem of consolidating tens of thousands of members (of various backgrounds, segments, and locations) into one lone hub for research at our control. The efficiencies of this were very valuable to my organization in conducting work for the brand who owned the panel. I hope to work with FUEL CYCLE again and would definitely recommend them to any brand looking to for an online community partner.

The back end is very robust and intuitive. It can do a lot of different activity types depending on objectives. The navigation around back end makes sense even for the non tech savvy on how to do something like create an activity card to your community to react to. I also like the dynamic user groups and the email builder. The app is also pretty nice and easy for users to use. The email builder is VERY good on making your emails look however you need them to look. Also, the FUEL CYCLE team are very knowledgeable and helpful. Both [SENSITIVE CONTENT HIDDEN] are great resources to help you when you have questions or challenges.

Having an online community that awards points redeemable for digital gift cards via the GiftBit API is the weakest aspect of the FUEL CYCLE community administration experience. The redemption process for a user will frequently go sideways on you either by fault of user error or on fault of the GiftBit API or GiftBit's emailer. This experience can cause member attrition as well as create extra time spent by you (and dollars) to make things right with those members who don't redeem properly, don't receive their claim code email or generally don't understand how it all works. You gotta make sure you take care of your members properly. I've had experience with Tango Card's API connected to an online community with significantly fewer issues. The 2nd weakest aspect is the survey platform tools that integrate with FUEL CYCLE. SurveyGizmo is free CPCs but that's because its so limited and incapable of performing anything more complicated than a quick poll or simple survey. Qualtrics and SurveyMonkey aren't that much better. In future, I hope to see FUEL CYCLE EXCHANGE get some better survey platform options like Decipher or ConfirmIt. For an administrator that wants to run lots of complex surveys with routing, with quotas, etc, the current options aren't great for that. This is why I feel the platform is best for an end user client and not a research agency and not a third-party consultant. Its a fine tool but best wielded by someone at the brand closer to research objectives.

FC has been a great partner that makes my job leading a small research team much easier. I can do more research, faster and cheaper because I partner with them. The support I get from the account team and from the technical specialist has been fabulous.

Fuel Cycle is easy to use and allows for a wide range of research methods. Some of the tools are built and managed by FC but at the same time they bring in fabulous partners that give me as a researcher a single place to go to execute a wide range of studies

The learning curve was a bit steep but the company has reacted to feedback and recently has begun to add templated activities that simplify the way in which you interact with members of your panel. These improvements will make it easier to use and simplier to learn if new to the tool

We are solving the need to have easy access to customer feedback. This is used for product development, campaign testing and development, and customer loyalty tactics.

I love that we can manage our community easily from one place. It really does allow us to manage over 15,000 people with ease.

The needing to launch a number of different plugins to get the job done can be tasking. I wish it was able to launch WITHIN the platform, rather than taking me outside of it.

It's gone beyond my expectations of what a research panel provider could be and offer, both in terms of the platform and the people we work with frequently. I couldn't recommend them any higher!

The amount of tools and resources that Fuel Cycle offers to conduct reserach with customer panels is what sets them apart in my opinion. You can do essentailly anything you can dream up within their platform, and their wonderful customer support and assistance makes sure you know how to follow through with that.

There was a slight learning curve in getting familiar with the software, but that's just due to the amount of capibilities and features available, which ultimately I see as a positive.

We've been working with Fuel Cycle a few years now, and have loved the flexibility they offer from a combination of utilizing in-house talent and utilizing their capabilities when we need a quick turnaround, have limited capacity, or it just makes sense to outsource a task and utilize their expertise. All-in-all, the account team is great to work with and provides guidance/expertise along the way.

Fuel Cycle has done a great job of creating a platform that puts the customer at the front of your work and minimizes the monotonous work that goes hand-in-hand with research. Allowing us to focus on crafting though provoking questions to better inform organizational insight gaps have allowed us to make a bigger impact, efficiently. I also love the rich profile data points you can capture on members for richer data like appending audience segmentation to!

More and more, our organization requests new and innovative qualitative methods, we love Fuel Cycle's video platform, but expanding the toolset in this area within the platform would be highly valued!