MyFeelBack is a cloud-based software aimed at helping businesses design, conduct and manage custom surveys using an interactive survey builder to gather feedback from the targeted audience. The application helps organizations gain insights into customers’ needs, preferences and concerns and identify opportunities and improvement areas. MyFeelBack allows teams to engage with the prospects and customers via text messages, email, websites or during the check-out. Administrators can also configure event-based triggers, create support tickets, update leads, flag users and more via a unified portal.