Great business partners. They work with you to build, teach and help you succeed in using their product. The team is amazing and always helpful and on top of what we need.

We really like how easy it is to use the tool. Users who are not as experienced in SQL can easily put together audiences, build data extensions and update data without ever typing a line of code.

Would love to be able to transition SQL code to DESelect segments. Backwards compatibility maybe?

Our time-to-efficiency on Marketing Cloud would have been SIGNIFICANTLY longer if not for DESelect. On top of having a very custom data structure in SFMC, we also have a high volume of query builds with a lot of complex audience segmentation and ABM targeting. If we had to rely on on-staff SQL knowledge, we would have required investment in training and/or new talent, and feared that would still leave us vulnerable to query inaccuracies. Instead, we found DESelect in the 11th hour during our implementation and they were able to get us configured, trained, and ramped in a matter of weeks, while helping us solve our very specific use cases. What's more, they were able to show us how better to organize our data and selections through picklists and templates, which has led to more accurate and efficient querying. At this point, I don't know how we could live without it.

User-friendly drag and drop functionality, and easy query automation scheduling. The picklists were a game-changer for more intuitive and accurate query building. And their customer support is second-to-none; our [SENSITIVE CONTENT] is so knowledgeable and responsive, he's made our implementation such a positive experience.

The way we're configuring our queries to reference a central data source, there is significant risk if something is changed or deleted. The same features that allow us to scale quickly can also break multiple queries at once. An "undo" command or other protections on critical selections might give us more peace of mind in this regard.

The ease of use and ability to connect all our data sources which allows for easier segmentation and model building

I don't have any cons for using deselect yet. I enjoy the tool and it has been helpful to do what we need

Before DESelect, we were using Salesforce SalesCloud Reports & Campaign Combiner to create segments & selections used for emailing purposes. It did not require any SQL knowledge. But, in the background, data processing problems arose when creating selections, apart from the time-consuming actions from our data analysts & marketeers. As a company, we have a large number of daily and weekly queries to handle. At this point, DESelect was consulted to make segmentation much easier, also for complex email selections. We felt there were no other solutions in the market or on the Salesforce AppExchange. As we have no SQL experience in-house, MarketingCloud Queries was also no option. This sort of work can distract marketeers from their real workload. Their focus must be on the targets and KPIs, rather than spending time figuring out how to do segmentation. Using DESelect is much more efficient and much easier than using SQL especially if you are a non-technical person. DESelect’s drag-and-drop functionality and a more visual representation of SQL statements really help marketeers make their selections, avoiding spending more time than they should.

Easy drag-and-drop functionality A more visual representation of SQL statements Preview mode Less time-consuming

Not easy for non-data minded marketeers (knowledge of data relationships needed) Errors occur often

DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues.

DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform.