--- title: "Best Data Management Platforms Software - 2026 Reviews & Pricing" description: "Find the best Data Management Platforms Software for your organization. Compare top Data Management Platforms Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/data-management-platforms/" page_type: "category" language: "en" --- [Home](https://www.softwareadvice.com/) / Data Management Platforms Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Data Management Platforms Software of 2026 Updated August 3, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 86 results ### Compare Products Showing 1 - 25 of 86 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### Product: Veeam Data Platform [Veeam Data Platform](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/) 4.83 [(77)](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary #1 Global Leader in Data Resilience We keep businesses worldwide up and running. From secure backups to intelligent data insights, Veeam Data Platform is engineered to tackle the realities of today’s threat landscape. With built-in defenses against evolving cyberattacks, cleanroom recovery validation, and a streamlined software appliance, your data stays protected, recoverable, and adaptable. Veeam delivers a simple yet powerful data resilience platform that goes beyond backup, giving businesses reliable protection, orchestrated and verifiable recovery, and frictionless operations. Organizations gain confidence knowing their data is secure, always available, and ready to restore with precision, empowering them to stay resilient no matter what comes their way.... [Read more](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/) ### Best rated features: Risk Management 5.0 Real-Time Notifications 5.0 Compliance Management 5.0 Data Storage Management 5.0 ### Worst rated features: Automatic Backup 1.0 Activity Dashboard 2.0 Reporting/Analytics 2.5 [See all features](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/#key-features) ### Veeam Data Platform Essentials $428.00/year per 5 instances [See full pricing details](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/#pricing-and-plans) ### Product: Keepit [Keepit](https://www.softwareadvice.com/cloud-storage/keepit-profile/) 4.82 [(55)](https://www.softwareadvice.com/cloud-storage/keepit-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Keepit is a backup platform that provides organizations with a private infrastructure to protect data across Microsoft 365 cloud platforms, such as OneDrive, SharePoint, Teams, Exchange, Public Folders, and Groups.... [Read more](https://www.softwareadvice.com/cloud-storage/keepit-profile/) ### Best rated features: Backup and Recovery 5.0 Role-Based Permissions 5.0 Version Control 5.0 Automatic Backup 5.0 ### Worst rated features: Data Visualization 1.0 [See all features](https://www.softwareadvice.com/cloud-storage/keepit-profile/#key-features) ### Product: Redis Enterprise [Redis Enterprise](https://www.softwareadvice.com/devops/redis-enterprise-profile/) 4.77 [(65)](https://www.softwareadvice.com/devops/redis-enterprise-profile/reviews/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Redis Enterprise is a cloud-based and on-premise database management software that helps businesses handle operations related to automatic failover management, data processing, caching, data persistence, and more on a centralized platform. It enables staff members to manage in-memory replication, periodic data backups, and auto-cluster recovery processes. Redis Enterprise allows supervisors to explore several data-structures or data-models, analyze memory usage, and monitor commands in real-time. It provides local read and write latency across multiple clouds and geographical locations and failovers between regions, clouds, and hybrid deployments. The platform is built with JSON, Streams, TimeSeries, Graph and BloomFilter, providing employees with extensive indexing and search capabilities. It also lets team members manage auto-scaling, re-sharding, and rebalancing operations from within a unified portal. Redis Enterprise offers an API, which lets businesses integrate the platform with several third-party solutions. Administrators can set up role-based access rights, maintain system logs, configure SSL-based authentication, and generate usage reports to ensure a secure user experience.... [Read more](https://www.softwareadvice.com/devops/redis-enterprise-profile/) ### Best rated features: Database Conversion 5.0 Object Oriented Database 5.0 Graph Database 5.0 Performance Analysis 4.8 ### Worst rated features: Mobile Access 3.5 Data Migration 3.7 Backup and Recovery 4.0 [See all features](https://www.softwareadvice.com/devops/redis-enterprise-profile/#key-features) ### Free $0.00/month This plan is free of cost and includes 30MB RAM, Redis modules, and 30 connections. ### Fixed $7.00/month The pricing is for US-West-2. It changes according to your location. ### Flexible $0.88 The plan offers $400 discount on first subscription and includes dedicated VPC, unlimited connections, and instant and daily backups.... [Read more](https://www.softwareadvice.com/devops/redis-enterprise-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/devops/redis-enterprise-profile/#pricing-and-plans) ### Product: Hevo [Hevo](https://www.softwareadvice.com/bi/hevo-profile/) 4.69 [(110)](https://www.softwareadvice.com/bi/hevo-profile/reviews/) Best for:Ease of use ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. It helps data teams streamline and automate org-wide data flows that result in a saving of ~10 hours of engineering time/week and 10x faster reporting, analytics, and decision making. The platform supports 100+ ready-to-use integrations across Databases, SaaS Applications, Cloud Storage, SDKs, and Streaming Services. Over 500 data-driven companies spread across 35+ countries trust Hevo for their data integration needs. Try Hevo today and get your fully managed data pipelines up and running in just a few minutes.... [Read more](https://www.softwareadvice.com/bi/hevo-profile/) ### Best rated features: Customer Database 5.0 Data Analysis Tools 5.0 Automatic Backup 5.0 Real-Time Reporting 5.0 [See all features](https://www.softwareadvice.com/bi/hevo-profile/#key-features) ### Free Custom Pricing available upon request For data teams that want to get started with analytics. Includes 1 million free events. ### Starter $299.00/month For data teams that want to scale up their analytics. Get 5 million events for this starter plan and scale up as per your needs. Save upto 20% when billed yearly.... [Read more](https://www.softwareadvice.com/bi/hevo-profile/#pricing-and-plans) ### Business Custom Pricing available upon request For large data teams with many data sources and high data volume. [See full pricing details](https://www.softwareadvice.com/bi/hevo-profile/#pricing-and-plans) ### Product: Backblaze B2 Cloud Storage [Backblaze B2 Cloud Storage](https://www.softwareadvice.com/cms/backblaze-profile/) 4.71 [(144)](https://www.softwareadvice.com/cms/backblaze-profile/reviews/) Best for:Value for money ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Backblaze is a leader in the open cloud movement—fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators, B2 Cloud Storage offers always hot, S3 compatible object storage that makes it astonishingly easy for businesses to store, use, and protect their data. With hundreds of integration partners and a tech stack agnostic approach, it integrates with companies' existing workflows and preferred compute and CDN tools, fitting multi-cloud, hybrid cloud, and other IaaS environments. B2 Cloud Storage has over two billion gigabytes of data storage under management with more than 100,000 customers. Customers in more than 175 countries use B2 Cloud Storage to host content, build and run applications, manage media, back up and archive data, and protect and recover from ransomware attacks. Backblaze offers two buying options for Backblaze B2 at a fraction of the price of other cloud storage providers. Backblaze B2 standard pricing is flexible, scalable, on-demand cloud storage, while Backblaze B2 Reserve offers capacity-based cloud storage bundles with all-inclusive pricing for budget predictability. Backblaze also offers Mac and PC backup solutions for business and home computers.... [Read more](https://www.softwareadvice.com/cms/backblaze-profile/) ### Best rated features: Service Level Agreement (SLA) Management 5.0 Emergency Notification 5.0 Continuous Backup 5.0 Data Import/Export 5.0 ### Worst rated features: Document Management 3.0 Automatic Backup 3.7 Secure Data Storage 3.8 [See all features](https://www.softwareadvice.com/cms/backblaze-profile/#key-features) ### Pay-As-You-Go Cloud Storage $6.00/month Backblaze B2 Cloud Storage pricing is flexible, scalable, on-demand cloud storage at $6/TB/month with no tiers and variance by region, no minimum file size or minimum storage duration, and egress free up to 3X of data stored and unlimited to many CDN and compute partners.... [Read more](https://www.softwareadvice.com/cms/backblaze-profile/#pricing-and-plans) ### B2 Reserve Capacity Bundles $1,560.00/year B2 Reserve offers capacity-based cloud storage bundles with all-inclusive pricing, starting at 20TB, billed annually.... [Read more](https://www.softwareadvice.com/cms/backblaze-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/cms/backblaze-profile/#pricing-and-plans) ### Product: dbForge Studio for SQL Server [dbForge Studio for SQL Server](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/) 4.77 [(30)](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary dbForge Studio for SQL Server is a database management package designed for developers, administrators, and DevOps specialists. It provides a graphical interface for a range of database operations. DBAs can use the system to migrate, duplicate, or upgrade SQL server databases. For protection against data loss, the software features a backup and restore wizard. With the online mode, admins can monitor server performance, identifying bottlenecks and resource hogs. Traces may be used to diagnose server problems. An index analysis tool checks the status of indexes and fixes fragmentation issues. Code completion, formatting, snippets, and other features enable streamlined SQL coding. Developers may also link their code to popular source-control systems. Database and table visualizers help with complex design. The software also facilitates debugging and automates unit testing using tSQLt. For faster deployment and continuous integration, dbForge Studio for SQL Server embraces DevOps approaches. dbForge Studio for SQL Server is a Windows application, but it can function in the Linux and macOS environments via CrossOver. Supports SQL Server 2022.... [Read more](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/) ### Best rated features: Real-Time Monitoring 5.0 Debugging 5.0 Data Modeling 5.0 Data Import/Export 4.7 ### Worst rated features: Code Editing 4.0 [See all features](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/#key-features) ### Standard (Subscription) $229.95/year Essential features edition ### Professional (Subscription) $349.95/year Advanced features edition ### Enterprise (Subscription) $479.95/year Full-featured edition [See full pricing details](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/#pricing-and-plans) ### Product: Tugger [Tugger](https://www.softwareadvice.com/bi/tugger-profile/) 4.77 [(31)](https://www.softwareadvice.com/bi/tugger-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Tugger is the AI-powered data platform that connects your business systems to the analytics and AI tools you want to use. Most businesses are sitting on a goldmine of data. It's locked inside the platforms they use every day - job management systems, accounting software, CRM tools, and more. Getting that data out, combining it, and turning it into answers has traditionally meant expensive developers, complex API work, and months of setup. Tugger changes that. \*\* How it works \*\* Tugger connects to your business platforms - Simpro, Xero, HubSpot, QuickBooks, and more - and automatically pulls your data into a secure, managed cloud data warehouse. No coding. No API configuration. No data warehouse setup. We handle all of that so you don't have to. Once your data is in the warehouse, you've got two powerful ways to get answers. \*\* AI Insights - ask your data anything \*\* Connect your Tugger warehouse to Claude, ChatGPT, or Gemini via our built-in MCP server and ask questions in plain English. No SQL. No formulas. No waiting for someone to build a report. Just type a question and get a real, data-backed answer in seconds. Ask things like: - "Which jobs made money last month?" - "What's my quote conversion rate by salesperson?" - "Which invoices are overdue and what's the total exposure?" - "Show me technician utilisation for the last quarter." - "What's my cash flow position over the next 30 days?" The AI pulls directly from your Tugger warehouse, so every answer is based on your real business data - not guesswork. It works across multiple connected systems too, so you can combine data from Simpro and Xero in a single question without breaking a sweat. \*\* Power BI and Tableau dashboards \*\* For teams that want visual dashboards, Tugger connects your warehouse directly to Power BI and Tableau. We provide pre-built report templates for the most popular connectors so you can hit the ground running from day one - no need to build everything from scratch. \*\* Who uses Tugger \*\* Tugger is built for SMEs and mid-market businesses that want more from their data without the cost or complexity of traditional BI projects. Field service businesses use Tugger to track job profitability, technician utilisation, quote conversion, and customer revenue - all from their Simpro data. Finance teams use it to get instant answers from Xero and QuickBooks without exporting to spreadsheets. Sales teams connect HubSpot to get pipeline visibility and performance reporting. Accountancy practices use Tugger to give their clients self-serve access to their own data, and to consolidate reporting across multiple entities. \*\* Why customers choose Tugger \*\* Simple to set up - most customers are up and running in minutes, not months. Secure by design - ISO 27001 aligned, built on Microsoft Azure, with enterprise-grade data storage included in every plan. No contracts and transparent pricing from £125 per month. Rated highly on Capterra, GetApp, and Software Advice for value, ease of use, and customer support. Our customers tell us Tugger has become as essential to their operations as the platforms they use every day. When you can just ask your data a question and get the answer, everything changes.... [Read more](https://www.softwareadvice.com/bi/tugger-profile/) ### Best rated features: Data Capture and Transfer 5.0 Data Storage Management 5.0 Visual Analytics 5.0 Data Extraction 5.0 ### Worst rated features: Multiple Data Sources 4.0 [See all features](https://www.softwareadvice.com/bi/tugger-profile/#key-features) ### Basic £125.00/month [See full pricing details](https://www.softwareadvice.com/bi/tugger-profile/#pricing-and-plans) ### Product: Jobin.cloud [Jobin.cloud](https://www.softwareadvice.com/crm/jobin-cloud-profile/) 4.66 [(172)](https://www.softwareadvice.com/crm/jobin-cloud-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Easily finding and contacting the people you're looking for is the cornerstone of every business, be it customers, candidates, clients, you name it. Jobin.cloud specializes in conglomerating this huge aspect of every business's workflow all in one easy-to-use platform, while also providing a repository to store, filter, and track each contact's progress in custom buildable workflow Pipelines. You can even fully customize which aspects of this all-in-one system interest you the most, and pick the subscription that suits you best. 👉 What does Jobin.cloud do? Jobin allows you to extract full LinkedIn profiles, in bulk, from any LinkedIn list or search (even from posts!) and automatically adds them to your Contacts or Accounts list (yes, you can even import companies) -- there's also an integrated X-ray search. Since each profile is fully downloaded, they can properly be filtered for, meaning you can quickly create a very easy to use and maintain list of valuable Profiles for your business. All Profiles within your lists can be reached out to in bulk, either by email, LinkedIn message, inMail or connection request campaigns, and you can set them all up in a multi-channel messaging campaign to automatically send them out in a flexible sequence. Email campaigns have an integrated enrichment feature that automatically finds emails (+ phone numbers, other social media profiles, and more) for anyone who doesn't have an email, so together with automatically extracted LinkedIn emails you can also have your contacts automatically enriched from other Social Media platforms, automatically broadening your email campaign's outreach while also saving the enriched data into your Contact lists. LinkedIn campaigns are even better! Rather than having to rely on email addresses, with Jobin.cloud you can reach out to ANYONE as long as you have their LinkedIn URL (automatically added on import) This is because Jobin doesn't just automate your LinkedIn messaging, but it can also bypass LinkedIn's connection request limit, so not only can you connect with an unlimited amount of people, but each invitation can also be given an attached note to directly have a message to reach out with, and you can even add automated follow-ups! Resulting in a complete and bulk alternative to LinkedIn's expensive inMails. Lastly, all contact interactions get automatically logged in event timelines to easily help you and your team know who's been messaged and what's going on with every contact, furthermore you have entire Project pipelines with custom buildable pipeline stages and a visual graph interface to easily keep track of every step in each of your workflows.... [Read more](https://www.softwareadvice.com/crm/jobin-cloud-profile/) ### Best rated features: Social Marketing 5.0 Segmentation 5.0 Access Controls/Permissions 5.0 Resume Storage 5.0 [See all features](https://www.softwareadvice.com/crm/jobin-cloud-profile/#key-features) ### Starter $8.99/month Incredibly cost-effective and budget-friendly plan. Covers all basic features but is missing some extra bells and whistles.... [Read more](https://www.softwareadvice.com/crm/jobin-cloud-profile/#pricing-and-plans) ### Pro $23.99 Most popular plan. Providing all features, but with slight intensity/scale limitations. ### Ultimate $39.99 The top-tier plan. Covers all features at unlimited intensity and scale. [See full pricing details](https://www.softwareadvice.com/crm/jobin-cloud-profile/#pricing-and-plans) ### Product: Qumulo File Data Platform [Qumulo File Data Platform](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/) 4.87 [(15)](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary The breakthrough leader in enterprise data management. Qumulo is the only file-based, scale-out management platform designed to offer robust capabilities on-premises and in the cloud. We built a unified file data platform to support the entire data lifecycle with powerful data services, right out of the box. Manage, store, and build with unstructured data at massive scale, anywhere you want. Faster time to results, freedom of choice, cost-effective performance, and unmatched customer delight.... [Read more](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/) ### Best rated features: Data Migration 5.0 Data Visualization 5.0 Secure Data Storage 5.0 File Sharing 5.0 ### Worst rated features: Automatic Backup 2.7 Continuous Backup 3.5 Archiving & Retention 3.8 Disaster Recovery 3.8 [See all features](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/#key-features) ### Basic $20,000.00/year [See full pricing details](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/#pricing-and-plans) ### Product: Lobster Data World [Lobster Data World](https://www.softwareadvice.com/product/459058-Lobsterdata/) 4.77 [(22)](https://www.softwareadvice.com/product/459058-Lobsterdata/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Lobster is a 360° digital ecosystem that streamlines data integration, orchestration, and connectivity across enterprises. Trusted by over 2,000 customers globally, Lobster empowers teams to unlock the power of their data with its Lobster Data World, comprising the Lobster Data Platform for real-time management, the Lobster Data Network for seamless collaboration, and Lobster Data Products for plug-and-play industry solves. With operations across DACH, the UK, France, Scandinavia, and the Benelux, Lobster’s secure suite of scalable solutions delivers measurable value from day one.... [Read more](https://www.softwareadvice.com/product/459058-Lobsterdata/) ### Best rated features: Workflow Scheduler 5.0 Data Import/Export 5.0 Data Connectors 5.0 Third-Party Integrations 5.0 ### Worst rated features: Data Quality Control 3.0 Access Controls/Permissions 3.0 Monitoring 4.0 Reporting/Analytics 4.0 [See all features](https://www.softwareadvice.com/product/459058-Lobsterdata/#key-features) ### Basic / Entry package €1,950.00/month [See full pricing details](https://www.softwareadvice.com/product/459058-Lobsterdata/#pricing-and-plans) ### Product: EBS Toolbox [EBS Toolbox](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/) 4.76 [(45)](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary More4apps is committed to providing market-leading support. From assisting you during the trial period to the ongoing use of our products, we are readily available to help. Help is only a click away, so check out our product support resources or log, track, review, and update product issues with our online help desk. • Installation guides: find and fix errors, duplicates, and missing values faster and fully trust your ERP system • User guides: prepare for a fresh start by identifying and addressing anything that fails to meet defined rules and constraints • Knowledge base: ensure accuracy and consistency as you enter, update, and report on the validated supplier, customer, and product information • Release details: slash the time and effort it takes to make and load bulk changes in your ERP without custom development • Functional impact documents - empower your teams with the tools to act fast when an urgent or unexpected issue arises More4apps has an experienced support team that is available to assist with technical or functional issues relating to our products or Oracle systems 24/7. See EBS Toolbox Resources > https://more4apps.com/support/search?search=&tag=&product=EBS%20Toolbox&documentation=... [Read more](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/) ### Best rated features: Employee Database 5.0 HR Management 5.0 Approval Process Control 5.0 Online Invoicing 5.0 [See all features](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/#key-features) ### Basic $1,195.00/year Discounts available for multi-year term ranging from any number of seats. Pricing is an annual estimate, excludes tax and is subject to change. Does not include base fees.... [Read more](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/#pricing-and-plans) [See full pricing details](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/#pricing-and-plans) ### Product: Easyflow [Easyflow](https://www.softwareadvice.com/bi/easyflow-profile/) 4.76 [(25)](https://www.softwareadvice.com/bi/easyflow-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary Easyflow is a workflow automation and data visualization platform allowing businesses to connect to all the tools and apps used by teams to do the following: - Quickly and easily create one-to-one or advanced multi-step automated workflows that will allow managers to automate important processes such as marketing campaigns, onboarding, providing customer service, conducting training, integration between apps, and more. - Build visual charts and KPI dashboards from data allowing operators to monitor, report performance, understand trends and transform data into actionable insights. But, with Easyflow here is the game changer: - With one single platform, managers can automate processes and visualize data. This eliminates the need to invest in multiple products, saving valuable time, efforts and money. - Super reliable and flexible automation. Regardless of the simplicity or complexity of business logic, it can be implemented using Easyflow. - Easyflow provides a powerful capability for automating business processes and repetitive tasks, as well as ETL jobs.... [Read more](https://www.softwareadvice.com/bi/easyflow-profile/) ### Best rated features: Process Modeling & Designing 5.0 Rules-Based Workflow 5.0 KPI Monitoring 5.0 Ad hoc Reporting 5.0 ### Worst rated features: Publishing/Sharing 4.0 [See all features](https://www.softwareadvice.com/bi/easyflow-profile/#key-features) ### Product: EasyInsights [EasyInsights](https://www.softwareadvice.com/marketing/easyinsights-profile/) 4.82 [(11)](https://www.softwareadvice.com/marketing/easyinsights-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Get instant answers to your marketing questions with data through Google sheet add-on. It takes less than 2 minutes to get started. Get data on sheets by choosing data sources and columns (metrics & dimensions). Key features include getting data into sheet from sources such as Facebook Ads, Google Ads etc. Access marketing data templates to solve popular use-cases. Send scheduled reports via email and create custom dimension for reporting. Move data with EasyInsights to Google Data Studio.... [Read more](https://www.softwareadvice.com/marketing/easyinsights-profile/) ### Best rated features: Dashboard 4.8 Website Analytics 4.8 Campaign Tracking 4.8 Data Visualization 4.8 [See all features](https://www.softwareadvice.com/marketing/easyinsights-profile/#key-features) ### Basic $99.00/month [See full pricing details](https://www.softwareadvice.com/marketing/easyinsights-profile/#pricing-and-plans) ### Product: K2View [K2View](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/) 4.88 [(8)](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary K2view Data Product Platform gets your data AI-ready: protected, complete, and accessible in a split-second. AI-ready datasets are packaged as products, allowing you to reuse them at scale and across use cases, such as Retrieval-Augmented Generation (RAG), Synthetic Data Generation, Test Data Management, and Cloud Migration. Our platform supports some of the largest organizations in the world, like AT&T, Charles Schwab, Hapag-Lloyd, Schlumberger, Sun Life, Vodafone, and Verizon. For all these reasons, and more, Gartner rates us a Visionary – testifying to our ongoing commitment to innovation and value delivery.... [Read more](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/) ### Best rated features: Real-Time Data 5.0 Customizable Templates 5.0 Customer Segmentation 5.0 Third-Party Integrations 5.0 ### Worst rated features: Data Integration 4.0 Multiple Data Sources 4.0 Activity Dashboard 4.0 Template Management 4.0 [See all features](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/#key-features) ### Basic £1,000.00/year [See full pricing details](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/#pricing-and-plans) ### Product: DigitalRoute [DigitalRoute](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/) 4.77 [(13)](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary DigitalRoute is a data management platform that helps businesses integrate the platform with any system within a company's IT infrastructure to gather, process, enhance, and distribute substantial volumes of usage data to billing and other quote-to-cash applications. It empowers businesses to deliver timely invoices while driving billing enhancements through data-driven insights. The software supports revenue assurance, revenue leakage, and entitlement enforcement in real-time and with extreme precision and is aligned with the customers' software deployment preferences.... [Read more](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/) ### Best rated features: Invoice History 5.0 Data Extraction 5.0 Online Invoicing 5.0 Workflow Management 5.0 ### Worst rated features: Reporting/Analytics 3.8 [See all features](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/#pricing-and-plans) ### Product: Customer Data Platform [Customer Data Platform](https://www.softwareadvice.com/data-management/commanders-act-customer-data-platform-profile/) 5.0 [(5)](https://www.softwareadvice.com/data-management/commanders-act-customer-data-platform-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Commanders Act publishes a cookieless marketing platform and it focuses on a mission of providing digital teams with simplified access to data to ramp up campaign performance and enhance the omnichannel customer experience. It enables users to address challenges and converge data from different silos as well as improve governance and protection at every stage of its lifecycle with the Customer Data Platform.... [Read more](https://www.softwareadvice.com/data-management/commanders-act-customer-data-platform-profile/) ### Best rated features: Real-Time Data 5.0 Personalization 5.0 Campaign Management 5.0 Data Integration 5.0 ### Worst rated features: Customer Segmentation 4.0 Behavioral Analytics 4.0 API 4.0 [See all features](https://www.softwareadvice.com/data-management/commanders-act-customer-data-platform-profile/#key-features) ### Product: Apteco FastStats [Apteco FastStats](https://www.softwareadvice.com/lead-nurturing/faststats-profile/) 4.78 [(9)](https://www.softwareadvice.com/lead-nurturing/faststats-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary FastStats is a data analysis software that allows marketers to gain actionable insights from customer data. The software unifies all customer information into a single view for intelligent data exploration, visualization, and mining. FastStats is designed for marketing and analytics teams who need to segment audiences, identify new opportunities, and personalize customer experiences. The software can analyze millions of records in seconds to uncover hidden patterns and relationships in transactional and behavioral data. Users can perform profiling, predictive modeling, basket analysis, and geographical analysis to understand their customers. Key features include powerful and intuitive data visualization tools to create interactive charts, maps, and dashboards from the data. FastStats also enables audience building by allowing users to segment, filter, and export data for use in marketing campaigns and channels. Integration with Python and R provides access to advanced analytics capabilities. The software makes it easy for users to move from data to insight to action.... [Read more](https://www.softwareadvice.com/lead-nurturing/faststats-profile/) ### Best rated features: Performance Metrics 5.0 Third-Party Integrations 5.0 Predictive Analytics 5.0 Data Visualization 5.0 ### Worst rated features: Data Mining 3.0 Multiple Data Sources 4.0 Data Transformation 4.0 [See all features](https://www.softwareadvice.com/lead-nurturing/faststats-profile/#key-features) ### Basic £6,500.00/year [See full pricing details](https://www.softwareadvice.com/lead-nurturing/faststats-profile/#pricing-and-plans) ### Product: DESelect [DESelect](https://www.softwareadvice.com/marketing-planning/deselect-profile/) 4.62 [(37)](https://www.softwareadvice.com/marketing-planning/deselect-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Available Software Advice Summary DESelect is an official Salesforce Marketing Cloud partner and the leading marketing enablement platform on the Salesforce AppExchange. With offices in Antwerp, Belgium, and Austin, Texas, DESelect offers a comprehensive suite of solutions for marketers. Their intuitive drag-and-drop solutions empower marketing teams to create powerful audience segments, optimize campaign performance, and achieve faster ROI without the need for coding or technical assistance. DESelect Segment eliminates the challenges of SQL learning, reliance on technical teams, and long wait times for campaign segment creation. It enables efficient data management and empowers marketers to create targeted and personalized campaigns within Salesforce Marketing Cloud. DESelect Engage provides a single source of truth for controlling saturation, intelligently prioritizing communications, and optimizing campaigns across teams. By gaining real-time insights into customer communication patterns, Engage helps prevent unsubscribes, opt-outs, and marketing fatigue. DESelect Search, available as a Chrome Extension or directly through the Salesforce AppExchange, serves as a practical and free tool that acts as an embedded search engine within Salesforce Marketing Cloud. It saves time by enabling users to quickly find any object or information within Marketing Cloud, eliminating the need to manually navigate through folders. DESelect empowers marketing teams to enhance their Salesforce Marketing Cloud experience, streamline campaign management, improve targeting and personalization, and maximize overall marketing efficiency.... [Read more](https://www.softwareadvice.com/marketing-planning/deselect-profile/) ### Best rated features: Multi-Channel Communication 5.0 Audience Targeting 5.0 Email Marketing 5.0 Multiple Data Sources 5.0 [See all features](https://www.softwareadvice.com/marketing-planning/deselect-profile/#key-features) ### Product: datuum.ai [datuum.ai](https://www.softwareadvice.com/data-extraction/datuum-ai-profile/) 5.0 [(3)](https://www.softwareadvice.com/data-extraction/datuum-ai-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Datuum is an AI-powered platform that simplifies the customer data onboarding process by automating data integration from diverse sources. Moreover, you don't need any coding skills to use it. Datuum's AI engine has human-like comprehension, which reduces data preparation time to mere minutes. Our platform streamlines the onboarding process for customers, allowing them to get started easily and quickly. This, in turn, accelerates data operations for you, freeing up your valuable time to focus on customer experience and insights rather than manual data entry. Datuum has over 40 years of operations and data management experience, and we've incorporated that knowledge into the heart of our platform. To make the platform simple to use, even for non-technical people, we have addressed the primary pain points of data engineers and managers. Datuum's unique AI engine is trained on millions of records from various domains, enabling it to understand your customers' data like a human would. This results in a faster and more efficient process, leading to significant time savings. Our platform enables organizations to extract, ingest, transform, migrate, and establish a single source of truth for their data or put data into existing storage. By using Datuum, you can save up to 80% of the time spent on data-related tasks, making your processes significantly more efficient than manual methods. In addition, Datuum ensures that your data is accurate, consistent, and up to date, allowing you to make informed decisions.... [Read more](https://www.softwareadvice.com/data-extraction/datuum-ai-profile/) ### Best rated features: Third-Party Integrations 5.0 Data Migration 5.0 Data Mapping 5.0 [See all features](https://www.softwareadvice.com/data-extraction/datuum-ai-profile/#key-features) ### Product: Apteco Orbit [Apteco Orbit](https://www.softwareadvice.com/bi/apteco-orbit-profile/) 4.70 [(10)](https://www.softwareadvice.com/bi/apteco-orbit-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Apteco Orbit is a marketing insights platform that helps businesses collect, monitor, and manage data. The software enables companies to visualize data, build audiences, automate campaigns, and activate channels via an intuitive interface. It caters to marketers across industries looking to optimize the impact of their campaigns. The platform provides formidable analytics capabilities through Apteco FastStats to explore first-party data. Users can create interactive dashboards to identify insights, with the ability to filter, build lists, and drill down from visualizations. Dashboards can be branded by uploading logos and selecting color themes to share insights across the organization. Visualizations update automatically to reflect the latest data. Apteco Orbit also features campaign automation with Apteco PeopleStage. Users can build and orchestrate multi-channel, multi-stage campaigns and gather responses from all marketing channels. The software allows for integrating communication history to engage prospects and customers in near real-time. Users can continually test, monitor, and optimize messaging and offers with the help of integrated AI. The Connect module enables users to link all their data sources and design a unified data view. Data can then be integrated seamlessly across preferred applications and channels. Apteco Orbit empowers users to understand their audiences for more targeted campaigns. The data exploration and visualization tools help create and export audience segments that can be activated across channels.... [Read more](https://www.softwareadvice.com/bi/apteco-orbit-profile/) ### Best rated features: Data Visualization 5.0 Dashboard Creation 5.0 Customizable Dashboard 4.8 Visual Discovery 4.6 [See all features](https://www.softwareadvice.com/bi/apteco-orbit-profile/#key-features) ### Plan Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/bi/apteco-orbit-profile/#pricing-and-plans) ### Product: CloverDX [CloverDX](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/) 4.70 [(10)](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary CloverDX Data Management Platform helps businesses get timely, accurate and reliable data whenever and wherever they need it. CloverDX replaces manual data processing typically carried out by workers in Excel with automation, delivering high-quality data without errors, without stress and on time. With CloverDX, business users can collaborate with the IT staff to define and automate data flows within their organization. CloverDX provides a shared Data Catalog where technical teams and data owners collaborate on sharing high quality curated data sets. CloverDX Wrangler is a business user interface for self-service data preparation. It's tightly integrated with the Data Catalog and makes it easy for end users to get the data they need and prepare reports and data outputs themselves - avoiding redoing the same manual work over and over again, while increasing trust and quality of their outputs.... [Read more](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/) ### Best rated features: Data Management 5.0 Data Migration 5.0 Data Mapping 5.0 Data Import/Export 5.0 [See all features](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/#key-features) ### Basic $1.00/year [See full pricing details](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/#pricing-and-plans) ### Product: Elastic Stack [Elastic Stack](https://www.softwareadvice.com/bi/elasticsearch-profile/) 4.61 [(70)](https://www.softwareadvice.com/bi/elasticsearch-profile/reviews/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Built on a foundation of free and open, Elasticsearch, Logstash, Kibana, and Beats pave the way for diverse use cases that start with logging and span as far as your imagination takes you. Elastic features like machine learning, security, and reporting compound that value — and since they’re made for Elastic, you'll only find them from us. Reliably and securely take data from any source, in any format, then search, analyze, and visualize it in real time.... [Read more](https://www.softwareadvice.com/bi/elasticsearch-profile/) ### Best rated features: Event Logs 5.0 Access Controls/Permissions 5.0 Full Text Search 5.0 Log Collection 4.9 ### Worst rated features: Application Security 2.0 Data Analysis Tools 3.5 API 3.5 Third-Party Integrations 4.0 [See all features](https://www.softwareadvice.com/bi/elasticsearch-profile/#key-features) ### Basic $16.00/month [See full pricing details](https://www.softwareadvice.com/bi/elasticsearch-profile/#pricing-and-plans) ### Product: Verato [Verato](https://www.softwareadvice.com/product/463658-Verato/) 4.71 [(7)](https://www.softwareadvice.com/product/463658-Verato/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Verato®, the identity intelligence company, solves the problem that drives everything else—Knowing Who Is Who™. Proven in healthcare. Trusted everywhere. Verato MDM Cloud™ delivers unprecedented identity intelligence by combining industry-leading identity accuracy with enterprise-wide data mastering to unify, enrich, and manage identities across systems of insight, engagement, and record —unlocking more accurate, actionable data insights. With complete, accurate, and trusted identity intelligence, Verato improves business results by powering exceptional consumer experiences and patient outcomes, fueling business growth, accelerating AI readiness, boosting productivity, and reducing costs across every business process that consumes identity. For more information, visit verato.... [Read more](https://www.softwareadvice.com/product/463658-Verato/) ### Product: Anatics [Anatics](https://www.softwareadvice.com/data-management/anatics-profile/) 5.0 [(2)](https://www.softwareadvice.com/data-management/anatics-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Anatics is a cloud-based data transformation and marketing intelligence platform that offers a range of tools to extract, transform, explore, and analyze marketing data. With a variety of data sources, the platform provides data integration and normalization tools, customizable datasets, and a data reporting studio. It enables marketers to make data-driven decisions, optimize return on advertising spend, and maximize marketing performance. Anatics also offers flexible data destinations and a permanent data warehouse to store raw data securely. Pricing is based on monthly subscriptions.... [Read more](https://www.softwareadvice.com/data-management/anatics-profile/) ### Best rated features: Data Aggregation and Publishing 5.0 Data Visualization 5.0 Reporting/Analytics 5.0 Predictive Analytics 5.0 ### Worst rated features: Audience Targeting 4.0 Data Discovery 4.0 Data Connectors 4.0 [See all features](https://www.softwareadvice.com/data-management/anatics-profile/#key-features) ### Basic $500.00/month [See full pricing details](https://www.softwareadvice.com/data-management/anatics-profile/#pricing-and-plans) ### Product: Data Graphs [Data Graphs](https://www.softwareadvice.com/help-desk/data-graphs-profile/) 5.0 [(2)](https://www.softwareadvice.com/help-desk/data-graphs-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Data Graphs is a cloud-based data management platform (DMP) that helps businesses organize enterprise data and create structured knowledge graphs. Supervisors can organize concepts into multiple datasets, link them using semantically aware relationships and create property schemas with various data types including booleans, integers, decimals, strings, keywords and more. Data Graphs allows organizations to identify/merge similar data concepts, import information in CSV or TSV format and export datasets according to requirements. Managers can maintain an audit trail of data editing operations and create subclasses of datasets to streamline querying processes. Additionally, the search and discover feature offers various functionalities including autocomplete, disambiguation and metadata filtering. Data Graphs provides an API, which enables businesses to integrate the platform with various third-party applications. Pricing is available on monthly or annual subscriptions and support is extended via FAQs, live chat, email and other online measures.... [Read more](https://www.softwareadvice.com/help-desk/data-graphs-profile/) ### Basic $120.00/month [See full pricing details](https://www.softwareadvice.com/help-desk/data-graphs-profile/#pricing-and-plans) 1 [2](https://www.softwareadvice.com/data-management-platforms/?page=2)[3](https://www.softwareadvice.com/data-management-platforms/?page=3)[4](https://www.softwareadvice.com/data-management-platforms/?page=4) ## Popular Comparisons [ Cohesity vs Keepit ](https://www.softwareadvice.com/cloud-management/cohesity-profile/vs/keepit/)[ Salesforce Marketing Cloud vs Lotame ](https://www.softwareadvice.com/bi/lotame-profile/vs/salesforce-socialcrm/) If you’re a marketer who has done any large-scale digital advertising (think programmatic ads or retargeting), chances are you’ve used a data management platform (DMP). These tools essentially take in data from multiple sources and help you analyze it, so you can better target adjacent customers or personalize messages in your marketing campaigns. Data management platforms have grown over the last decade, and marketing demand for their capabilities is still strong. However, this type of software has traditionally depended on cookies, meaning increasing cookie regulations could affect data management platform functionality. Many ad-buying platforms like Facebook and Amazon already have data management platform capabilities built in, so you’ll need to assess whether your company needs a standalone tool or if the available built-in targeting capabilities will suffice. Here's what we'll cover: - [What is a data management platform?](#Whatisadatamanagementplatform) - [Common features of data management platforms](#Commonfeaturesofdatamanagementplatforms) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits and potential issues](#Benefitsandpotentialissues) - [Key considerations for purchasing data management platform software](#Keyconsiderationsforpurchasingdatamanagementplatformsoftware) - [Market trends to understand](#Markettrendstounderstand) ## What is a data management platform? DMP software analyzes customer data across multiple channels and enables users to enhance audience engagement with marketing campaigns. DMPs analyze targeted marketing strategies from online and offline sources and present the data in graphs, charts, and other data visualization methods. This helps advertising agencies, marketers, and online publishers better learn about their audiences. Here’s how DMPs work: _Source: Gartner (_[full content](https://www.gartner.com/doc/3986531) _available to clients)_ ## Common features of data management platforms While features vary from product to product, data management platforms typically offer some or all of the following functionality:

Audience segmentation

Group people based on shared characteristics so you can better target and reach your customers.

Campaign management

Create a collection of marketing actions to complete specific goals so you can better track your progress.

Data capture

Import, collect, and capture data from multiple sources so you can keep everything organized in one place.

Competitor analysis

Evaluate strengths and weaknesses of companies with the same target audience so you can stay ahead of the competition.

Behavioral analytics

Track and analyze user behavior within a system or network so you can better optimize your campaigns.

Customer journey mapping

Visualize and analyze the customer experience across all touchpoints and channels. That way, you can better reach your customers at the right place and time, and improve your chances of closing a sale or them completing a desired action.

## What type of buyer are you? **Digital marketing leaders:** Data management platforms are primarily used by marketers across many organization sizes and industries, especially those that use a large, diverse amount of customer data. These buyers are typically looking for ways to do the following: - Target ads: Build and find adjacent audiences for programmatic ad campaigns and multichannel retargeting. - Expand audiences: Use known customer and prospective customer attributes to find similar audiences and build on programmatic ad reach. - Measure campaigns: Create reports and visualizations, and share analysis with external audiences (such as an outside agency). ## Benefits and potential issues Here are a few benefits of data management platforms: - **Identify customer attributes:** Learn about customer attributes such as browsers, devices, households, and other characteristics so you can reach your target audience with an ad or personalized message. - **Import and collect data:** Take in data from multiple sources (such as your CRM, marketing analytics, point of sale (POS) system, and publishing partners) as well as your website, mobile app, and other channels using native tags and other integrations. - **Set up triggers and rules:** Personalize messages and inform marketing decisions. For instance, you could set a rule to not display an ad to someone if a user visited a website and made a purchase, since they already completed the desired action. - **Measure and report on data:** Collect performance data from marketing and media channels. Organize and analyze that data to explore trends and create visualizations. Here are a few potential issues with data management platforms: - **Cookie considerations:** Most data management platforms use cookies, which Apple Safari and Firefox have announced they will no longer support. Chrome also announced that it won’t support cookies after January 2022. Because of this, you’ll want to explore alternate approaches to retargeting and lookalike modeling that don't use cookie data. - **Privacy regulations:** Traditionally, data management platforms do not use personally identifying information. Rather, these platforms use anonymized, unique identifiers such as cookie IDs or user IDs based on certain characteristics (e.g., browser or device). However, regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) encompass things like fingerprinting using an IP address. Since these regulations still lack many legal interpretations, there remains uncertainty around how they could affect DMPs. ## Key considerations for purchasing data management platform software Data management platforms have been vital to digital advertising for the past 10 years, but there are still some key considerations to keep in mind - **Cloud vendor embedded functionality:** Programmatic ad tech platforms—like those from Facebook, Amazon, or Google—often already have embedded DMP-esque capabilities. However, these functions typically provide aggregated data about audience segments, rather than user-level data. ## Market trends to understand Because data management platforms may be going through some changes, these market trends are important to note: - **Cookie data dying out:** DMPs may be undergoing a necessary evolution due to the fact that most browsers already don't support or will soon cease support for cookies. - **Built-in ad tech functionality:** Many ad tech platforms now include built-in DMP capabilities. If you already use ad tech platforms like Facebook, Amazon, and Google that offer similar audience data, it's worth investigating whether the included functionality meets your needs before investing in a standalone platform. - **Beware of workarounds:** Some ad tech platforms are exploring options to get around cookie data restrictions. Certain platforms are looking at IP address or link decorating (which means adding extra strings to URLs to identify certain behaviors), but these may not be good long-term solutions. Some browsers may also try to prevent these types of loopholes. ### Related Data Management Platforms Software - [Customer Data Platform Software](https://www.softwareadvice.com/customer-data-platform/) - [Data Management Software](https://www.softwareadvice.com/data-management/) - [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/)