# Best Data Management Platforms Software - 2026 Reviews & Pricing

> Find the best Data Management Platforms Software for your organization. Compare top Data Management Platforms Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/data-management-platforms

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# Best Data Management Platforms Software of 2026

Updated July 6, 2026

On this page

1.  Popular Comparisons
2.  Buyers Guide
3.  Related Software

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86 results

### Compare Products

Showing 1 - 25 of 86 products

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**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

[Veeam Data Platform](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/)

#1 Global Leader in Data Resilience We keep businesses worldwide up and running. From secure backups to intelligent data insi...[Read more about Veeam Data Platform](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/)

**4.8**

([77 reviews](https://www.softwareadvice.com/data-management/veeam-backup-and-replication-profile/reviews/))

Free trial

Free version

Veeam Data Platform's Best Rated Features

5.0Risk Management

See All

Veeam Data Platform's Worst Rated Features

Data Synchronization

See All

[Keepit](https://www.softwareadvice.com/cloud-storage/keepit-profile/)

Keepit is a backup platform that provides organizations with a private infrastructure to protect data across Microsoft 365 cloud...[Read more about Keepit](https://www.softwareadvice.com/cloud-storage/keepit-profile/)

**4.8**

([55 reviews](https://www.softwareadvice.com/cloud-storage/keepit-profile/reviews/))

Free trial

Free version

Keepit's Best Rated Features

5.0Backup and Recovery

See All

Keepit's Worst Rated Features

Third-Party Integrations

See All

[Hevo](https://www.softwareadvice.com/bi/hevo-profile/)

Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. It helps da...[Read more about Hevo](https://www.softwareadvice.com/bi/hevo-profile/)

**4.7**

([110 reviews](https://www.softwareadvice.com/bi/hevo-profile/reviews/))

Free trial

Free version

Integrations

Integrations

MySQL

PostgreSQL

+6 more

+5 more

+4 more

Hevo 's Best Rated Features

5.0Customer Database

See All

Hevo 's Worst Rated Features

Non-Relational Transformations

See All

[Redis Enterprise](https://www.softwareadvice.com/devops/redis-enterprise-profile/)

Redis Enterprise is a cloud-based and on-premise database management software that helps businesses handle operations related to...[Read more about Redis Enterprise](https://www.softwareadvice.com/devops/redis-enterprise-profile/)

**4.8**

([65 reviews](https://www.softwareadvice.com/devops/redis-enterprise-profile/reviews/))

Free trial

Free version

Redis Enterprise 's Best Rated Features

5.0Database Conversion

See All

Redis Enterprise 's Worst Rated Features

3.50Mobile Access

See All

[Backblaze B2 Cloud Storage](https://www.softwareadvice.com/cms/backblaze-profile/)

Backblaze is a leader in the open cloud movement—fueling customer success with cloud storage built purposefully to unlock budget...[Read more about Backblaze B2 Cloud Storage](https://www.softwareadvice.com/cms/backblaze-profile/)

**4.7**

([144 reviews](https://www.softwareadvice.com/cms/backblaze-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Fastly

CoreWeave Cloud

+33 more

+32 more

+31 more

Backblaze B2 Cloud Storage's Best Rated Features

5.0Service Level Agreement (SLA) Management

See All

Backblaze B2 Cloud Storage's Worst Rated Features

Data Migration

See All

[dbForge Studio for SQL Server](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/)

dbForge Studio for SQL Server is a database management package designed for developers, administrators, and DevOps specialists. ...[Read more about dbForge Studio for SQL Server](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/)

**4.8**

([30 reviews](https://www.softwareadvice.com/database-management-systems/dbforge-studio-for-sql-server-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Microsoft SQL Server

Microsoft Azure

+6 more

+5 more

+4 more

dbForge Studio for SQL Server's Best Rated Features

5.0Real-Time Monitoring

See All

dbForge Studio for SQL Server's Worst Rated Features

Third-Party Integrations

See All

[Qumulo File Data Platform](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/)

The breakthrough leader in enterprise data management. Qumulo is the only file-based, scale-out management platform designed to ...[Read more about Qumulo File Data Platform](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/)

**4.9**

([15 reviews](https://www.softwareadvice.com/cloud-storage/qumulo-file-fabric-qf2-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Netwrix Auditor

Rubrik

+4 more

+3 more

+2 more

Qumulo File Data Platform's Best Rated Features

5.0Data Migration

See All

Qumulo File Data Platform's Worst Rated Features

2.67Automatic Backup

See All

[Tugger](https://www.softwareadvice.com/bi/tugger-profile/)

Tugger is the AI-powered data platform that connects your business systems to the analytics and AI tools you want to use. Most ...[Read more about Tugger](https://www.softwareadvice.com/bi/tugger-profile/)

**4.8**

([31 reviews](https://www.softwareadvice.com/bi/tugger-profile/#reviews))

Free trial

Free version

Integrations

Integrations

HubSpot CRM

Harvest

+42 more

+41 more

+40 more

Tugger's Best Rated Features

5.0Data Capture and Transfer

See All

Tugger's Worst Rated Features

ETL

See All

[Jobin.cloud](https://www.softwareadvice.com/crm/jobin-cloud-profile/)

Easily finding and contacting the people you're looking for is the cornerstone of every business, be it customers, candidates, c...[Read more about Jobin.cloud](https://www.softwareadvice.com/crm/jobin-cloud-profile/)

**4.7**

([172 reviews](https://www.softwareadvice.com/crm/jobin-cloud-profile/reviews/))

Free trial

Free version

Integrations

Integrations

ChatGPT

+0 more

+0 more

+0 more

Jobin.cloud's Best Rated Features

5.0Social Marketing

See All

Jobin.cloud's Worst Rated Features

Data Visualization

See All

[Lobster Data World](https://www.softwareadvice.com/product/459058-Lobsterdata/)

Lobster is a 360° digital ecosystem that streamlines data integration, orchestration, and connectivity across enterprises. Tru...[Read more about Lobster Data World](https://www.softwareadvice.com/product/459058-Lobsterdata/)

**4.8**

([22 reviews](https://www.softwareadvice.com/product/459058-Lobsterdata/reviews/))

Free trial

Free version

Lobster Data World's Best Rated Features

5.0Workflow Scheduler

See All

Lobster Data World's Worst Rated Features

3.0Data Quality Control

See All

[EBS Toolbox](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/)

More4apps is committed to providing market-leading support. From assisting you during the trial period to the ongoing use of our...[Read more about EBS Toolbox](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/)

**4.8**

([45 reviews](https://www.softwareadvice.com/data-management-platforms/ebs-toolbox-profile/reviews/))

Free trial

Free version

EBS Toolbox's Best Rated Features

5.0Employee Database

See All

EBS Toolbox's Worst Rated Features

Vendor Management

See All

[Easyflow](https://www.softwareadvice.com/bi/easyflow-profile/)

Easyflow is a workflow automation and data visualization platform allowing businesses to connect to all the tools and apps used ...[Read more about Easyflow](https://www.softwareadvice.com/bi/easyflow-profile/)

**4.8**

([25 reviews](https://www.softwareadvice.com/bi/easyflow-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Google Drive

OneDrive

+26 more

+25 more

+24 more

Easyflow's Best Rated Features

5.0Process Modeling & Designing

See All

Easyflow's Worst Rated Features

4.0Publishing/Sharing

See All

[EasyInsights](https://www.softwareadvice.com/marketing/easyinsights-profile/)

Get instant answers to your marketing questions with data through Google sheet add-on. It takes less than 2 minutes to get start...[Read more about EasyInsights](https://www.softwareadvice.com/marketing/easyinsights-profile/)

**4.8**

([11 reviews](https://www.softwareadvice.com/marketing/easyinsights-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Shopify

+4 more

+3 more

+2 more

EasyInsights's Best Rated Features

4.82Dashboard

See All

EasyInsights's Worst Rated Features

4.43Third-Party Integrations

See All

[K2View](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/)

K2view Data Product Platform gets your data AI-ready: protected, complete, and accessible in a split-second. AI-ready datasets a...[Read more about K2View](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/)

**4.9**

([8 reviews](https://www.softwareadvice.com/risk-management/k2view-data-fabric-profile/reviews/))

Free trial

Free version

K2View's Best Rated Features

5.0Real-Time Data

See All

K2View's Worst Rated Features

4.0Data Integration

See All

[DigitalRoute](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/)

DigitalRoute is a data management platform that helps businesses integrate the platform with any system within a company's IT in...[Read more about DigitalRoute](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/)

**4.8**

([13 reviews](https://www.softwareadvice.com/data-management-platforms/digitalroute-profile/reviews/))

Free trial

Free version

DigitalRoute's Best Rated Features

5.0Invoice History

See All

DigitalRoute's Worst Rated Features

Data Quality Control

See All

[Customer Data Platform](https://www.softwareadvice.com/data-management/commanders-act-customer-data-platform-profile/)

Commanders Act publishes a cookieless marketing platform and it focuses on a mission of providing digital teams with simplified ...[Read more about Customer Data Platform](https://www.softwareadvice.com/data-management/commanders-act-customer-data-platform-profile/)

**5.0**

([5 reviews](https://www.softwareadvice.com/data-management/commanders-act-customer-data-platform-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Shopify

Google Cloud

+19 more

+18 more

+17 more

Customer Data Platform's Best Rated Features

5.0Real-Time Data

See All

Customer Data Platform's Worst Rated Features

4.0Customer Segmentation

See All

[Apteco FastStats](https://www.softwareadvice.com/lead-nurturing/faststats-profile/)

FastStats is a data analysis software that allows marketers to gain actionable insights from customer data. The software unifies...[Read more about Apteco FastStats](https://www.softwareadvice.com/lead-nurturing/faststats-profile/)

**4.8**

([9 reviews](https://www.softwareadvice.com/lead-nurturing/faststats-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Salesforce Marketing Cloud

iOS14

+12 more

+11 more

+10 more

Apteco FastStats's Best Rated Features

5.0Performance Metrics

See All

Apteco FastStats's Worst Rated Features

Self Service Data Preparation

See All

[DESelect](https://www.softwareadvice.com/marketing-planning/deselect-profile/)

DESelect is an official Salesforce Marketing Cloud partner and the leading marketing enablement platform on the Salesforce AppEx...[Read more about DESelect](https://www.softwareadvice.com/marketing-planning/deselect-profile/)

**4.6**

([37 reviews](https://www.softwareadvice.com/marketing-planning/deselect-profile/reviews/))

Free trial

Free version

DESelect's Best Rated Features

5.0Multi-Channel Communication

See All

DESelect's Worst Rated Features

Template Management

See All

[datuum.ai](https://www.softwareadvice.com/data-extraction/datuum-ai-profile/)

Datuum is an AI-powered platform that simplifies the customer data onboarding process by automating data integration from divers...[Read more about datuum.ai](https://www.softwareadvice.com/data-extraction/datuum-ai-profile/)

**5.0**

([3 reviews](https://www.softwareadvice.com/data-extraction/datuum-ai-profile/#reviews))

Free trial

Free version

datuum.ai's Best Rated Features

5.0Third-Party Integrations

See All

datuum.ai's Worst Rated Features

5.0Data Mapping

See All

[Apteco Orbit](https://www.softwareadvice.com/bi/apteco-orbit-profile/)

Apteco Orbit is a marketing insights platform that helps businesses collect, monitor, and manage data. The software enables comp...[Read more about Apteco Orbit](https://www.softwareadvice.com/bi/apteco-orbit-profile/)

**4.7**

([10 reviews](https://www.softwareadvice.com/bi/apteco-orbit-profile/#reviews))

Free trial

Free version

Integrations

Integrations

WhatsApp

Salesforce Marketing Cloud

+13 more

+12 more

+11 more

Apteco Orbit's Best Rated Features

5.0Data Visualization

See All

Apteco Orbit's Worst Rated Features

Data Import/Export

See All

[CloverDX](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/)

CloverDX Data Management Platform helps businesses get timely, accurate and reliable data whenever and wherever they need it. C...[Read more about CloverDX](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/)

**4.7**

([10 reviews](https://www.softwareadvice.com/data-management-platforms/cloverdx-profile/#reviews))

Free trial

Free version

CloverDX's Best Rated Features

5.0Data Management

See All

CloverDX's Worst Rated Features

Dashboard

See All

[Elastic Stack](https://www.softwareadvice.com/bi/elasticsearch-profile/)

Built on a foundation of free and open, Elasticsearch, Logstash, Kibana, and Beats pave the way for diverse use cases that start...[Read more about Elastic Stack](https://www.softwareadvice.com/bi/elasticsearch-profile/)

**4.6**

([70 reviews](https://www.softwareadvice.com/bi/elasticsearch-profile/reviews/))

Free trial

Free version

Integrations

Integrations

Slack

PagerDuty

+1 more

+0 more

+0 more

Elastic Stack's Best Rated Features

5.0Event Logs

See All

Elastic Stack's Worst Rated Features

2.0Application Security

See All

[Verato](https://www.softwareadvice.com/product/463658-Verato/)

Verato®, the identity intelligence company, solves the problem that drives everything else—Knowing Who Is Who™. Proven in health...[Read more about Verato](https://www.softwareadvice.com/product/463658-Verato/)

**4.7**

([7 reviews](https://www.softwareadvice.com/product/463658-Verato/#reviews))

Free trial

Free version

[Anatics](https://www.softwareadvice.com/data-management/anatics-profile/)

Anatics is a cloud-based data transformation and marketing intelligence platform that offers a range of tools to extract, transf...[Read more about Anatics](https://www.softwareadvice.com/data-management/anatics-profile/)

**5.0**

([2 reviews](https://www.softwareadvice.com/data-management/anatics-profile/#reviews))

Free trial

Free version

Integrations

Integrations

Google Analytics 360

Twitter/X

+9 more

+8 more

+7 more

Anatics's Best Rated Features

5.0Data Aggregation and Publishing

See All

Anatics's Worst Rated Features

4.0Audience Targeting

See All

[Data Graphs](https://www.softwareadvice.com/help-desk/data-graphs-profile/)

Data Graphs is a cloud-based data management platform (DMP) that helps businesses organize enterprise data and create structured...[Read more about Data Graphs](https://www.softwareadvice.com/help-desk/data-graphs-profile/)

**5.0**

([2 reviews](https://www.softwareadvice.com/help-desk/data-graphs-profile/#reviews))

Free trial

Free version

1

[2](https://www.softwareadvice.com/data-management-platforms/?page=2)[3](https://www.softwareadvice.com/data-management-platforms/?page=3)[4](https://www.softwareadvice.com/data-management-platforms/?page=4)

## Popular Comparisons

[

Cohesity vs Keepit

](https://www.softwareadvice.com/cloud-management/cohesity-profile/vs/keepit/)

If you’re a marketer who has done any large-scale digital advertising (think programmatic ads or retargeting), chances are you’ve used a data management platform (DMP). These tools essentially take in data from multiple sources and help you analyze it, so you can better target adjacent customers or personalize messages in your marketing campaigns.

Data management platforms have grown over the last decade, and marketing demand for their capabilities is still strong. However, this type of software has traditionally depended on cookies, meaning increasing cookie regulations could affect data management platform functionality.

Many ad-buying platforms like Facebook and Amazon already have data management platform capabilities built in, so you’ll need to assess whether your company needs a standalone tool or if the available built-in targeting capabilities will suffice.

Here's what we'll cover:

-   [What is a data management platform?](#Whatisadatamanagementplatform)
    
-   [Common features of data management platforms](#Commonfeaturesofdatamanagementplatforms)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits and potential issues](#Benefitsandpotentialissues)
    
-   [Key considerations for purchasing data management platform software](#Keyconsiderationsforpurchasingdatamanagementplatformsoftware)
    
-   [Market trends to understand](#Markettrendstounderstand)
    

## What is a data management platform?

DMP software analyzes customer data across multiple channels and enables users to enhance audience engagement with marketing campaigns. DMPs analyze targeted marketing strategies from online and offline sources and present the data in graphs, charts, and other data visualization methods. This helps advertising agencies, marketers, and online publishers better learn about their audiences.

Here’s how DMPs work:

_Source: Gartner (_[full content](https://www.gartner.com/doc/3986531) _available to clients)_

## Common features of data management platforms

While features vary from product to product, data management platforms typically offer some or all of the following functionality:

**Audience segmentation**

Group people based on shared characteristics so you can better target and reach your customers.

**Campaign management**

Create a collection of marketing actions to complete specific goals so you can better track your progress.

**Data capture**

Import, collect, and capture data from multiple sources so you can keep everything organized in one place.

**Competitor analysis**

Evaluate strengths and weaknesses of companies with the same target audience so you can stay ahead of the competition.

**Behavioral analytics**

Track and analyze user behavior within a system or network so you can better optimize your campaigns.

**Customer journey mapping**

Visualize and analyze the customer experience across all touchpoints and channels. That way, you can better reach your customers at the right place and time, and improve your chances of closing a sale or them completing a desired action.

## What type of buyer are you?

**Digital marketing leaders:** Data management platforms are primarily used by marketers across many organization sizes and industries, especially those that use a large, diverse amount of customer data. These buyers are typically looking for ways to do the following:

-   Target ads: Build and find adjacent audiences for programmatic ad campaigns and multichannel retargeting.
    
-   Expand audiences: Use known customer and prospective customer attributes to find similar audiences and build on programmatic ad reach.
    
-   Measure campaigns: Create reports and visualizations, and share analysis with external audiences (such as an outside agency).
    

## Benefits and potential issues

Here are a few benefits of data management platforms:

-   **Identify customer attributes:** Learn about customer attributes such as browsers, devices, households, and other characteristics so you can reach your target audience with an ad or personalized message.
    
-   **Import and collect data:** Take in data from multiple sources (such as your CRM, marketing analytics, point of sale (POS) system, and publishing partners) as well as your website, mobile app, and other channels using native tags and other integrations.
    
-   **Set up triggers and rules:** Personalize messages and inform marketing decisions. For instance, you could set a rule to not display an ad to someone if a user visited a website and made a purchase, since they already completed the desired action.
    
-   **Measure and report on data:** Collect performance data from marketing and media channels. Organize and analyze that data to explore trends and create visualizations.
    

Here are a few potential issues with data management platforms:

-   **Cookie considerations:** Most data management platforms use cookies, which Apple Safari and Firefox have announced they will no longer support. Chrome also announced that it won’t support cookies after January 2022. Because of this, you’ll want to explore alternate approaches to retargeting and lookalike modeling that don't use cookie data.
    
-   **Privacy regulations:** Traditionally, data management platforms do not use personally identifying information. Rather, these platforms use anonymized, unique identifiers such as cookie IDs or user IDs based on certain characteristics (e.g., browser or device). However, regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) encompass things like fingerprinting using an IP address. Since these regulations still lack many legal interpretations, there remains uncertainty around how they could affect DMPs.
    

## Key considerations for purchasing data management platform software

Data management platforms have been vital to digital advertising for the past 10 years, but there are still some key considerations to keep in mind

-   **Cloud vendor embedded functionality:** Programmatic ad tech platforms—like those from Facebook, Amazon, or Google—often already have embedded DMP-esque capabilities. However, these functions typically provide aggregated data about audience segments, rather than user-level data.
    

## Market trends to understand

Because data management platforms may be going through some changes, these market trends are important to note:

-   **Cookie data dying out:** DMPs may be undergoing a necessary evolution due to the fact that most browsers already don't support or will soon cease support for cookies.
    
-   **Built-in ad tech functionality:** Many ad tech platforms now include built-in DMP capabilities. If you already use ad tech platforms like Facebook, Amazon, and Google that offer similar audience data, it's worth investigating whether the included functionality meets your needs before investing in a standalone platform.
    
-   **Beware of workarounds:** Some ad tech platforms are exploring options to get around cookie data restrictions. Certain platforms are looking at IP address or link decorating (which means adding extra strings to URLs to identify certain behaviors), but these may not be good long-term solutions. Some browsers may also try to prevent these types of loopholes.
    

### Related Data Management Platforms Software

-   [Customer Data Platform Software](https://www.softwareadvice.com/customer-data-platform/)
-   [Data Management Software](https://www.softwareadvice.com/data-management/)
-   [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/)