About Omeda

Omeda is an audience management solution that helps businesses collect, manage and store audience data in a centralized repository. It enables marketing teams to conduct A/B tests, improve customer retention rate, monitor revenue streams and streamline customer segmentation operations via a unified platform.

Features of Omeda include data storage management, email tracking, a drag-and-drop interface, campaign analytics and more. The application allows employees to create and maintain customer profiles, capture demographic data and monitor the activities of website visitors. Additionally, the integrated marketing automation functionality lets organizations create and run campaigns across multiple channels, send custom emails and newsletters to customers and anal...


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9 Reviews of Omeda

Average User Ratings

Overall

4.88 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(7)

7

4 stars

(1)

1

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

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February 2021

Jon from Sosland Publishing

Verified Reviewer

Company Size: 51-200 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2021

Omeda CDP

Omeda's staff has been incredibly helpful and supportive since we onboarded with them several years ago now. They are helpful in making recommendations on how we use their platform and help to make us aware of current trends or how we could be better utilizing their platform.

Pros

Once fully implemented it was fairly easy to roll out campaigns to our websites, email, etc.

Cons

The Form Builder is the platform with the hardest learning curve for me. With that said Omeda has made large strides in making this more user friendly.

Reasons for Switching to Omeda

We needed a more robust platform that would help drive our business and provide a unified database.

April 2021

Rick from CFE Media

Company Size: 11-50 employees

Industry: Publishing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

April 2021

Omeda Review

From the initial data conversion into their Customer Data Platform, through the training and ongoing support in our weekly meetings, Omeda has been a great business partner. The subscription fulfillment systems and personnel are solid, and the email tool is highly functional. Additionally, the Customer Data Platform and query tools are a powerful combination that allow me to acquire more new subscribers from our websites, while collecting and analyzing any data point I can think of for our audience. Omeda is constantly adding enhancements to their existing tools to give more insight into audience behavior and improve response on the audience-facing functionality such as marketing automation, personalized experience based on audience segments. I love that they also do a great job of communicating examples of tactics that are being used successfully by their customers. Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions.

Pros

Their query and customer data platform tools are powerful and relatively easy to use. Their support team is great at helping you learn and use the software.

Cons

Their form builder is powerful but complex and you'll probably need help from their team or an experienced HTML/CSS person on your team if you go the self-service method. Luckily they help with initial setup and integration and can build all the forms to your specs if you need to.

March 2021

Kyle from Annex Business Media

Company Size: 51-200 employees

Industry: Publishing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

March 2021

Why Omeda? The better question is why not Omeda?

We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically. We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion.

Pros

The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof.

Cons

There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are. Can it be improved? Absolutely! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence.

Reasons for Choosing Omeda

We chose Omeda over other platforms because they "get it" when it comes to publishing. It was evident from the beginning that we were talking with kindred spirits. The also brought a big toolbox to the table. What we needed them to be... they were. Helping us to not only replace the traditional 'circ' system but also replaced our CDP and ESP vendors. They also have an amazing conference they put on every year that is a meeting of like minds in the industry and very informative on where the platform is going and how others are using it... we are also included in their Client Advisory Board and are able to ask direct questions to Omeda's executive team and our industry peers.

Reasons for Switching to Omeda

We made the switch because it was time, our previous provider was not developing along with our pace in the digital world and we needed a solution that would give us new ideas instead of just trying to keep up.

February 2021

Roberta from Northstar Travel Group

Company Size: 201-500 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

February 2021

Systems Consolidation and Workflow Efficiency

Implementation went well. It was a huge project with a massive amount of data. We were converting a large audience database with print, digital, email, and behavior information. At the same time, we had to ramp up IP addresses, clean the email data, and migrate over to the Omeda ESP. We had to connect the Omeda CDP as well. For a large under taking, the project management went well and it ran relatively smoothly. Issues were dealt with and we moved forward.

Pros

Ever look at your operations team and ask yourself why does it take so long to get things done? Ever ask, why are things so hard and then look at your tech stack with the volume of systems and shake your head and say, oh, that's why. Well that was the boat we were in. We removed 3 systems: Salesforce Marketing Cloud, Tealium and an audience system called Knowledge Marketing. We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations.

Cons

When you consolidate systems, you obviously are removing a best in breed system that has tremendous power because that applications core existence was built for a single job. So we did trade off on some functionality in the area of CDP and on the audience platform. However, I go back to the over whelming increase in operation efficiency within the email department. Our email deployment team is small. The Salesforce Marketing Cloud tool, if you have used is it before is a large beast. To many clicks, hops, jumps from screen to screen. Complicated and time consuming. The email team sets up and deploys emails in a fraction of the time it takes. And with the audience database being directly integrated in real time with the email platform, the job is seamless and the reporting is tremendous. 360 degree, non-stop view of the customer. So there will always be a tradeoff on some functionality. I can live with that to gain efficiency, scale and better visibility into the data.

Reasons for Switching to Omeda

Consolidation of technology stack

March 2021

Kristine from Bobit Business Media

Company Size: 51-200 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2021

A Full Stack Marketing Tool Kit

I'd recommend Omeda to any team that's looking to manage their martech end-to-end in one place. For those who run a lean team or just want to get the most out of their tech stack without some of the high-end bells and whistles (that often just collect dust anyway), look no further.

Pros

Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools. Their corporate culture shines through from day to-day tasks to new projects and implementations. The client-facing teams, as well as those behind the scenes, bring an extra-mile element that you just don't find other places.

Cons

Some elements can be a bit clunky, albeit functional. The form builder program could use an upgrade.

February 2021

Jackie from Endeavor B2B

Company Size: 501-1,000 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2021

Omeda Partnership

Omeda desires to put as many tools as possible at your disposal, but they are always there to support you. They regularly take input from their customers via user groups to make their product better.

Pros

Omeda's Audience Builder is quick to learn and easily customizable. Tools are available that take complex queries down to a click of a button. Their marketing automation platform, Odyssey, is constantly being enhanced.

Cons

While there form builder tool is flexible, it's a little clunky. I believe that an overhaul of form builder is on the roadmap and I anxiously await for that release!

Reasons for Switching to Omeda

We had disparate systems that we needed to bring together under one system.

February 2021

Brandi from Babcox Media

Company Size: 51-200 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2021

Omeda Customer Review

Pros

The people behind the Omeda platform help to make this software so great. From the discovery and implementation stage, to strategy and day-to-day - the team is ready, willing and trained to provide thought leadership, guidance and perspective - while also ready to roll up their sleeves and help you get to work. The company operates with a "we win, when YOU win" attitude and that is demonstrated every day.

Cons

I don't find the form builder easy to use, and asking the team to make updates on our behalf is expensive.

March 2021

Kay from Brief Media

Company Size: 11-50 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2021

I love working with the Omeda team!

Omeda has been an integral part of our business for over 5 years. We love working with the Omeda team!

Pros

I love how all the features are integrated to minimize our marketing tech stack. Omeda allows us to centralized our CDP, email deployment, form builder, marketing automation, circulation management all in one platform.

Cons

I have often wished the Form Builder was more intuitive but have recently gained better understanding of the tool and have seem consistent releases to continue to improve the feature.

May 2021

Paul from Randall-Reilly

Company Size: 501-1,000 employees

Industry: Publishing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2021

Randall Reilly Omeda Review

Despite the items listed in "cons", our overall experience has been very positive. One area Omeda excels is in client service. We love [SENSITIVE CONTENT HIDDEN], our account rep. When [SENSITIVE CONTENT HIDDEN] was our account rep it was the same. Omeda is very responsive and always willing to show us how to use the product to achieve our business goals. When we hit the pause button on an initiative, or pursue an alternate solution, Omeda is very flexible with us. We truly feel like we have a partner who wants to help us succeed and who is always pushing us forward.

Pros

The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business. We can deploy our editorial products and track engagement. We can conduct audience development campaigns using Odyssey, personalizations, and standalone campaigns. We can provide continually refreshed audiences to activate on other platforms like Google and Facebook. Lastly, the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now.

Cons

The UI of accessing standard reports does not compare to that available from many competitors. It is cumbersome to pull reports and often involves complex queries in Audience Builder. Outputs often need to go into another piece of software for visualization or manipulation. Additionally, while we know you are a customer-centric database, it has been challenging for us to get basic information on subscriber growth and attrition. We feel that with so Omeda having so many publisher clients we can't be alone in this request. Anyone managing a newsletter or digital subscription product needs to know how many subscribers they are adding or losing on a regular basis. Lastly, while we have heard that improvements are on the horizon for Dragon Forms, their sole benefit right now is the immediacy of information passthrough into Omeda. Their UI and ability to be customized lags behind other free options and frequently forces the question of whether user experience or CDP convenience is more important on a project.

Reasons for Choosing Omeda

Nobody else had all the pieces integrated in the same way. We felt Omeda gave us a singular solution to replace many others.

Reasons for Switching to Omeda

The strategic and cost-saving benefit of having our audience data and activation mechanisms live with one vendor instead of numerous vendors we had previously stitched together to try and achieve the same outcome.