# Gravity Forms Software Reviews, Demo & Pricing - 2026

> Review of Gravity Forms Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/forms-automation/gravity-forms-profile

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Gravity Forms

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Overview

[Reviews](https://www.softwareadvice.com/forms-automation/gravity-forms-profile/reviews/)[Alternatives](https://www.softwareadvice.com/forms-automation/gravity-forms-profile/alternatives/)

# Gravity Forms 2026: Benefits, Features & Pricing

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Gravity Forms

4.6

[(91)](https://www.softwareadvice.com/forms-automation/gravity-forms-profile/reviews/)

Pricing

Starting at $59.00 per year

Top Alternatives

### About Gravity Forms

Gravity Forms is a wordpress form builder that uses an intuitive form editor to create custom forms from templates or original designs. The system comes with conditional logic that allows users to design buttons, display fields, sections, and pages within a form. Additionally, the software has responsive design that will display properly across any mobile or desktop device.

## Gravity Forms User Interface

## Popular Gravity Forms Alternatives

Main Product

Gravity Forms

4.6

[(91)](https://www.softwareadvice.com/forms-automation/gravity-forms-profile/reviews/)

Ratings Breakdown

-   4.41Ease of use
-   4.32Value for money
-   4.28Customer support
-   4.56Functionality

Pricing

Starting at $59.00 per year

Alternative Product

[Jotform](https://www.softwareadvice.com/market-research/jotform-profile/)

4.7

[(2895)](https://www.softwareadvice.com/market-research/jotform-profile/reviews/)

Ratings Breakdown

-   4.68Ease of use
-   4.46Value for money
-   4.46Customer support
-   4.60Functionality

Pricing

Starting at $39.00 per month

Alternative Product

[Typeform](https://www.softwareadvice.com/hr/typeform-profile/)

4.7

[(968)](https://www.softwareadvice.com/hr/typeform-profile/reviews/)

Ratings Breakdown

-   4.65Ease of use
-   4.18Value for money
-   4.38Customer support
-   4.49Functionality

Pricing

Starting at $39.00 per month

Alternative Product

[Connecteam](https://www.softwareadvice.com/hr/connecteam-profile/)

4.6

[(5254)](https://www.softwareadvice.com/hr/connecteam-profile/reviews/)

Ratings Breakdown

-   4.66Ease of use
-   4.47Value for money
-   4.61Customer support
-   4.53Functionality

Pricing

Starting at $29.00 per month

Alternative Product

[Adobe Acrobat](https://www.softwareadvice.com/content-collaboration/adobe-acrobat-dc-profile/)

4.7

[(4217)](https://www.softwareadvice.com/content-collaboration/adobe-acrobat-dc-profile/reviews/)

Ratings Breakdown

-   4.56Ease of use
-   4.27Value for money
-   4.26Customer support
-   4.56Functionality

Pricing

Starting at $14.99 per month

Alternative Product

[Google Workspace](https://www.softwareadvice.com/marketing/google-workspace-profile/)

4.7

[(17583)](https://www.softwareadvice.com/marketing/google-workspace-profile/reviews/)

Ratings Breakdown

-   4.64Ease of use
-   4.59Value for money
-   4.27Customer support
-   4.63Functionality

Pricing

Starting at $7.00 per month

## Gravity Forms Pricing and Plans

Starting price: $59.00 per year

Free Trial

Free Version

Basic License

$59.00

flat rate, per year

Plan includes:

-   1 Site
-   Active Campaign Add-on
-   Campaign Monitor Add-on
-   Hubspot Add-on
-   Mailchimp Add-on
-   Standard Support

Elite License

$259.00

flat rate, per year

Plan includes:

-   Active Campaign Add-on
-   Authorize.Net
-   Campaign Monitor Add-on
-   Coupons Add-on
-   Hubspot Add-on
-   Mailchimp Add-on
-   Partial Entries Add-on
-   Priority Support
-   Signature and Polls Add-on
-   Stripe and Dropbox Add-on

Read More

Pro License

$159.00

flat rate, per year

Plan includes:

-   3 Sites
-   Active Campaign Add-on
-   Campaign Monitor Add-on
-   Hubspot Add-on
-   Mailchimp Add-on
-   Standard Support
-   Stripe and Dropbox Add-on
-   Trello Add-on
-   Wordpress Multisite
-   Zapier Add-on

## Gravity Forms Features

-   Popular features found in Form Builder
    
    Alerts/Notifications
    
    Autofill
    
    Conditional Logic
    
    Convert to PDF
    
    Customizable Branding
    
    Data Import/Export
    
    Drag & Drop
    
    Electronic Signature
    
    Forms Creation & Design
    
    Multi-Channel Distribution
    
    Reporting/Analytics
    
    Surveys & Feedback
    
    Template Management
    
    Workflow Management
    
-   More features of Gravity Forms
    
    Customizable Fields
    
    Customizable Forms
    
    Data Capture and Transfer
    
    Forms Management
    
    Third-Party Integrations
    

## Gravity Forms Integrations

Zapier

Integration rated 4.4 from 15 reviews

Mailchimp

Integration rated 4.9 from 14 reviews

Help Scout

Integration rated undefined from -1 review

authorize.net

Integration rated undefined from -1 review

FreshBooks

Integration rated undefined from -1 review

PayPal

Integration rated undefined from -1 review

See all 13 integrations

## Gravity Forms User Reviews

Overall Rating

4.6

Ratings Breakdown

5

69%

4

23%

3

8%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.3

Functionality

4.6

Yaco L.

Verified reviewer

Design

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2021

The most robust form solution on wordpress

4

We have used Gravityforms in several projects that needed integration with CRMs and webhooks, and it was a blast!

Ratings Breakdown

3

Ease of use

5

Value for money

4

Functionality

Pros:

Gravityforms helps you integrate forms into wordpress in the most complete way

Cons:

Forms without custom css can look bad. The default customizer is not enough.

Reasons for choosing Gravity Forms

GravityForms offered us a complete solution inside wordpress, and the price was better because you could have a lifetime deal.

Reasons for switching to Gravity Forms

We needed to have a better integration with the Wordpress ecosystem

Read More

VR

Verified

Reviewer

Non-Profit Organization Management

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed November 2024

Robust Form Builder for the Majority of use cases

5

Positive no complaints allows me to create robust solutions for most form builder use cases.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Easy to use, Flexible and customisable for multiple Web Projects

Cons:

Overall have no issues with it however i would not say we are advanced users

Reasons for choosing Gravity Forms

Gravity Forms fits the use case for us in most of these scenarios however i have used the others for more automation and 3rd party based workflows

Read More

TB

Tom B.

Verified reviewer

Leisure, Travel & Tourism

201-500 employees

Used daily for less than 2 years

Review source

Reviewed January 2025

Cheap but not cheerful

3

Ratings Breakdown

2

Ease of use

5

Value for money

3

Functionality

Pros:

The fact it fits directly into the Wordpress website with no need for a separate form system. There is a good cost saving vs other form systems

Cons:

It is extremely clunky and slow within our hosted Wordpress site - it often glitches and forms are harder to build than other form building systems as a result

Reasons for switching to Gravity Forms

Cost saving reasons. We have since switched back to Jotform.

Read More

DR

Derek R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed February 2021

Quite Possibly The Best Form Solution For WordPress

5

The ease of solving a variety of different client needs, especially on the topic of collecting payments. Setting up e-commerce solutions can take a lot of time, which can be a burden if a client just needs to sell access to a downloadable brochure or collect deposits on a workshop. With nothing more than the PayPal email address, I can set my clients up to collect payment in a matter of minutes. I also LOVE the fact that all submitted entries are stored in the database. Some contact form plugins don't store the data after sending the email, and anyone who has setup forms in WordPress knows of the deliverability issues that can arise with submission notifications. Since Gravity Forms stores the entries, I don't have to worry about lost entries. My clients know that if an important submission doesn't reach their inbox for some reason, they can always login to the site and find that submission.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I am constantly amazed the versatility of Gravity Forms. Sure, you can use it to create simple contact forms, but it can do so, so, SO much more than that. Want to create polls or surveys? Sure, that's child's play. Want to collect email addresses and dump them into your favorite email marketing Saas? Tons of software connections are baked-in to Gravity Forms (depending on your license level). Want your forms to stand out as something more than just a boring form? Yeah, go ahead and style the heck out of them using CSS. I've used Gravity Forms in place of e-commerce solutions (like WooCommerce) for simpler product/payment transactions. But wait, there's more. You can register users to your site (or register users for aspects of your site, like LearnDash courses); you can take payments on forms through PayPal, Stripe, Square, Authorize.net (and a few others); you can easily create COVID screening questionnaires (that's proven useful!); you can automatically dump your collected data into a variety of CRMs (Zoho, Agile, Capsule, probably others I have no experience with). And if all else fails, just connect Gravity Forms with Zapier where you can probably do whatever you want or need.

Cons:

On the rare occasions I need support from their team, I wish there was a faster solution than email. Other than that, I haven't had any issues. Even the one time I had a project that was above my capabilities, Gravity Forms directed me to Codeable where I was able to find a developer to assist in the project.

Reasons for choosing Gravity Forms

The comprehensive set of features within Gravity Forms keeps me coming back. Being able to easily create both simple and complex forms, and integrate with a variety of 3rd party services makes Gravity Forms extremely versatile.

Read More

TK

Tony K.

Verified reviewer

Information Technology and Services

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed February 2024

Best for advanced WordPress developers

5

Gravity Forms is great for professional WordPress developers looking to create advanced forms for clients. The plugin pricing is very reasonable for using on multiple sites and the support has been great.

Ratings Breakdown

5

Ease of use

5

Customer support

5

Functionality

Pros:

Gravity Forms has tons of customization options, hooks, and filters for advanced developers. I've done some really advanced things with the forms like complicated third party integrations using custom APIs. I use Gravity Forms because I know it will be able to handle anything I need. It is equally great for creating simple contact forms.

Cons:

I can't think of any complaints about this plugin.

Reasons for choosing Gravity Forms

Gravity Forms seems to have the most advanced functionality with great documentation and great support.

Read More

VR

Verified

Reviewer

Legal Services

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed November 2022

Pretty good for Wordpress, but requires way too many add-ons

4

Works as advertised for basic functions, but it requires too many add-ons. The development of this software also seems very slow compared to competitors that are adding new features all the time.

Ratings Breakdown

3

Ease of use

4

Value for money

3

Customer support

5

Functionality

Pros:

Works well with Wordpress. It is very flexible if you are willing to pay more for add-ons. The best forms plugin for Wordpress that is available in terms of pricing and features.

Cons:

I hate that you have to purchase a number of additional add-ons in order to make the product do what is required. The add-ons are mostly created by 3rd parties, not all of whom are easy to judge in terms of credibility, safety and reliability. The features included in the main product (without add-ons) is weak compared to non-Wordpress focused competitors.

Reasons for choosing Gravity Forms

Seemed to be the best native builder for Wordpress.

Reasons for switching to Gravity Forms

Needed something with better conditional logic and customization options.

Read More

VR

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed December 2022

Great Form Tool with ActiveCampaign

5

Overall Gravity Forms has been a great tool. I find it easier and more intuitive than Forminator and I'd recommend it as a form too.

Ratings Breakdown

4

Ease of use

5

Value for money

4

Customer support

4

Functionality

Pros:

I use Gravity Forms to have a better looking form on my website, and use conditional logic in the forma nd then sync it to ActiveCampaign. This works very well and I've had no issues with form entries coming into ActiveCampaign. I also love that it has a Stripe integration so payments can be taken directly through the form.

Cons:

I've had several issues with the form on my website not processing sales which has resulted in lose of revenue. Apparently this was related to optimization plug-ins on my website. I have disabled those but haven't been able to test yet that this issue isn't repeating itself. Part of the troubleshooting issue is that often it was clients who told me the form wouldn't process their payment but I was unable to recreate the issue.

Reasons for choosing Gravity Forms

I went with Gravity Forms because it allows form logic and is more intuitive than Forminator.

Read More

Max P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2021

Easy to use form builder with lots of integrations

4

I was very happy with gravity forms, especially when we realized it integrates with other tools we used such as Sharpspring, Zapier, and more.

Ratings Breakdown

4

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

It was easy to implement with WordPress and other tools we used to integrate it with. It captured the contact info easily and stored them so we can look back at them

Cons:

It's a very simple tool with basic functionality.

Reasons for switching to Gravity Forms

We wanted to be able to track form submissions, the cost, and several other things. Nothing uberly major, but still

Read More

Abby B.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed March 2022

Spoiled by Formidable Forms, Gravity is price gouging for very limited features compartively

4

Totally unimpressed over all. Shocked at the price tag and underwhelmed with its abilities.

Ratings Breakdown

3

Ease of use

1

Value for money

2

Functionality

Pros:

You can use it to accept payments - I think there's a Stripe integration and some other integrations that I haven't needed. The admin of the form builder is relatively intuitive.

Cons:

I seriously didn't realize until going to use Gravity on an "adopted" website how much better Formidable Forms is than Gravity forms. What lead to my review today - I create calendars all the time with Formidable forms. You cannot do that with Gravity Forms, not even with the $500/yr Elite license. Seriously!? Their only option is a 3rd party add-on that's another $49/site/year!! That's insane. for "the best" form builder, you'd think you could make a booking form with it.

Reasons for choosing Gravity Forms

I didn't. I inherited the sites from another designer who used Gravity for everything.

Read More

FB

Freo B.

Verified reviewer

Internet

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed February 2022

Flexible Wordpress Forms

4

The tool is complete, from API integration, custom forms, third party integrations, and even the templated forms does have a very good features by default.

Ratings Breakdown

4

Ease of use

4

Value for money

4

Customer support

5

Functionality

Pros:

Gravity forms is a good plugin for Wordpress, it is easy to use when you want to integrate it to other softwares and enabling APIs.

Cons:

The only limitation that we experienced in Gravity Forms was the fields IDs, hopefully in the future they can make the fields IDs to be flexible and customisable.

Reasons for choosing Gravity Forms

Gravity forms have the feature that we need(API and Third Party integration) compared to WPForms

Reasons for switching to Gravity Forms

Because of the API integration

Read More

Showing 1 - 10 of 91 Reviews

[See All Reviews](https://www.softwareadvice.com/forms-automation/gravity-forms-profile/reviews/)

## Gravity Forms Popular Comparisons

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