Brandwatch

RATING:

4.3

(230)

About Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enric...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Brandwatch Pricing

Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.

Free trial: 

Not Available

Free version: 

Not Available

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Brandwatch Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4

Most Helpful Reviews for Brandwatch

1 - 5 of 205 Reviews

Liam

Hospitality, 11 - 50 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed April 2024

Make Smarter Social Media Decisions!

User Profile

Michael

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2019

Best in class software, easy to use, and feature-rich

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

PROS

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started. While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options. Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments. The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

CONS

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Janina

Wholesale, 1,001-5,000 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2020

Efficient social media management tool

PROS

We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas.

CONS

We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels.

Reason for choosing Brandwatch

We have received best overall combination in terms of functionality, service and price.

Reasons for switching to Brandwatch

We were looking for a solution that better helps us with international collaboration

ashley

Hospitality, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed March 2020

Review

It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

PROS

The software is helpful to managing all social channels

CONS

There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.

Reason for choosing Brandwatch

Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.

Cindy

Accounting, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed March 2020

Falcon Review

Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill. Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.

PROS

The calendar overview Scheduling quite easily Being able to leave notes Having a team system

CONS

The approval system and the access that different user roles have. Preview mode not always being accurate. Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram. Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon) Falcon sometimes refreshing and not saving posts, taking ages to load images. Channels being disconnected (again not entirely Falcons fault)

Reasons for switching to Brandwatch

We required more services that Hootsuite could not provide us.