About Tribe Dynamics

Tribe Dynamics is a web-based influencer marketing platform that helps marketing agencies and lifestyle brands connect with influencers and measure earned media value. The solution enables administrators to set up key productivity indicators (KPIs) and track the brand’s performance against competitors.

Managers can identify relevant influencers based on keywords, mentions and hashtags and utilize auto-generated groups to manage the community. Tribe Dynamics allows teams to build measurable campaigns, track earned media value (EMV) and gain insights into content across markets. Additionally, marketers can track and analyze posting history, engagement rates and follower count of influencers on a unified interface.

Tribe Dynamics lets businesses generate due...


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28 Reviews of Tribe Dynamics

Average User Ratings

Overall

4.82 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(23)

23

4 stars

(5)

5

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 28 results

March 2021

Stephanie from Peach & Lily

Verified Reviewer

Company Size: 11-50 employees

Industry: Cosmetics

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

March 2021

Measure Your Influencer Impact

We are happy to be able to review the impact of our influencer programs in a consistent and measurable way.

Pros

Competitive insights, influencer seeding, and in-depth features for managing our influencer campaigns and segments.

Cons

Simple to use but the tool is fairly expensive.

March 2021

Taylor from Kopari Beauty

Company Size: 11-50 employees

Industry: Consumer Goods

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Kopari Beauty

Pros

The ability to track EMV and see ranking amongst competitors

Cons

The difficulty to enter in information about each influencer and the inability to see in depth competitive ranking and in different markets unless upgrading account

Reasons for Switching to Tribe Dynamics

To be able to track influencers specific to EMV and in a software that most alike brands use to see where we rank competitively

March 2021

alissa from ILIA Beauty

Company Size: 51-200 employees

Industry: Cosmetics

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2021

Great way to track

Pros

This has alleviated so much pressure from my team to manually track all of the influencer exposure.

Cons

I wish it allowed us to track more content creators.

September 2021

Elisa from N/a

Company Size: 1 employee

Industry: Public Safety

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

September 2021

Great for influencers!

I would recommend this software to any influencer. It is great solution for tracking social media activity.

Pros

This is a great tool to organize and manage marketing and social media posts. It's a convenient way to track posts all in one place.

Cons

I have not have come across anything that I didn't like about Tribe Dynamics. It is very easy to use.

March 2021

Brittney from Dermalogica

Company Size: 501-1,000 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

March 2021

I've been using for years and will continue!

Pros

Tribe Dynamics is great to manage your influencer database and view all ongoing campaigns. It's also our main social listening tool which helps us to track our influencer efforts. Tribe is always really good at listening to feedback and implementing new features that will help us.

Cons

The only issue we run into is ensuring all creators we gift or work with are on the Tribe panel and their content can count towards EMV. We also currently use another management tool that has affiliate directly integrated and manages payouts which has been a huge focus for us in the last year - I believe Tribe is beta testing link currently.

Response from Tribe Dynamics

Replied April 2021

Thanks for taking the time to leave us a review, Brittney! We know the influencer industry is constantly changing so we try to reevaluate our market panels regularly to make sure our coverage matches the space. With this in mind, we encourage you to continue to prioritize the influencers who align with your brand! Also, you can now track affiliate ROI via their Shopify discount code straight from your central Tribe hub with our latest Shopify integration! We hope to expand these capabilities in the future and will be sure to keep you updated with any progress.