Instapage is a cloud-based landing page platform designed for marketing agencies and teams in a wide range of industry verticals. The solution helps businesses ranging in size from small to large to create targeted post-click landing pages.

Instapage is built to work with Google apps, including Google Adwords and Analytics, which allows content creators to capture marketing data and share it with the in-house customer relationship management and marketing automation tools.

Instapage’s page editor tool allows businesses to create mobile-responsive web pages that are automatically adjusted for multiple devices with different screen resolutions. Pages can be optimized for conversions by tracking visitors’ activities and analyzing their behavior. The solution also offers A/B testing.

Instapage integrates with multiple third-party applications, including WordPress, Marketo and HubSpot. The solution is available on a monthly subscription basis.



217 Reviews of Instapage

Overall rating

4.5 / 5 stars

Showing 1 - 20 of 217 reviews

December 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

Great for non technical founders to pitch in

Great experience

Pros

Very easy to use with rich features. Also great integrations with other platforms like email marketing etc

Cons

Expensive when there are competitors with same features but are cheaper than instapage.

December 2018

khalaf from Self Employed

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

I love Instapage services. It helped with my online business.

Pros

I liked that i was able to create landing pages quick and easy. The trial membership was a plus especially if you just want to try it to see if you want to pay for it in the future. Building websites and capture pages didn't take much time at all because of how everything is setup on their website.

Cons

There wasn't anything i didn't like about the service everything was good.

December 2018

Anonymous

Verified Reviewer

Company Size: 5,001-10,000 employees

Review Source: GetApp


Ease-of-use

4 of 5

Functionality

2 of 5

December 2018

Easy of use for less experienced users

Pros

I thought this was going to be difficult but I manage to get my way round pretty easily. The simplicity of it all is what makes it a great product. The dashboard is simple and I like the fact you can customise with ease especially since there are so many templates.

Cons

There are hidden costs, even though I am trailing it, the prices seems to vary and rise if I did purchase the product itself. Also customer service is not as helpful as they should be.

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Functionality

3 of 5

December 2018

Great Idea But...

I love how quickly you can make and utilize the pages but I am disappointed in the analytics options.

Pros

Easily make sharp looking landing pages, fast.

Cons

How much it costs to integrate Google Analytics and Instapage. On the first tier paid option, you can't integrate. You have to pay the next step up which is a good chunk more.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Make as you can do

having good experiances by the way with instapage i strongly recommend people using this

Pros

there is good templates having good fonts with differ styles easy to use very impressive landing pages we can make easily can make a lot as we can

Cons

overall i see that there is no such type of thing

December 2018

John from Lemonade Stand Inc.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

The best landing page builder for agencies

Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :)

Pros

Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Cons

There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.

December 2018

Rodrigo Iván from Altacent Marketing

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

December 2018

Almost the best landing page builder, but...

Pros

Super easy to use and not complicated at all, has one of the best UX/UI in the software industry, and its simple with a lot of capabilities.

Cons

The web hooks application and integrations are pretty bad, you have to constantly check that those are connected and you can miss traffic because of this.

December 2018

Kinga from WeRSM | We are Social Media

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

5 of 5

December 2018

Good for a start

Pros

With Instapage, you can create a landing page quickly and without much hassle. I find Instapage also very helpful for teamwork in landing pages' creation process.

Cons

I know it has a lot of features but it is only good for a start. If you are looking for something more advanced, you need to look further.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Create Single Page Sites Almost Instantly...Almost

Instapage allows you to shorten the amount of time it takes to go from concept page to live page. With easy drag and drop editing and templates, it allows team members who may not be HTML experts to create appealing and functional pages. Definitely saves time.

Pros

Instapage is one of the easiest landing page tools currently available. If you know how to use software like Microsoft PowerPoint, then you're likely to be comfortable with Instapage. Users can get started with a template or build from scratch with both desktop and mobile versions. Published pages also have built-in analytics and can send notifications when forms are submitted through the page. One of the best parts of the SaaS is the interface. It's clean and simple and very intuitive. And if you need advance customization, HTML is available as well as an option for creating content but in a limited capacity.

Cons

Firstly, there's no table preview, just desktop and mobile. The size in between is still very important and should be dealt with specially. Secondly, there's no full HTML/CSS view for the existing content on the page. While you do have access to put content into the HTML head, body, and footer sections, there's no option for seeing the HTML or CSS code that makes up the full page for editing purposes.

November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Functionality

5 of 5

November 2018

Easy to Use, Great Analytics Tools

Pros

Easy to create a landing page for both mobile and web without being an expert. The landing page interface in general was extremely flexible to allow us to easily create what we needed. Built a page with a few people and the collaborative environment was great to be able to work offline together. Particularly enjoyed using a lot of the analytics for A/B testing and heat maps to help optimize our site design.

Cons

A bit pricey compared to other solutions. If you don't need any of the premium features such as a/b testing or collaboration, other solutions are cheaper.

November 2018

Filza from designer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Instapage

Instapage is a great tool that really helps ship webpages quickly and I will continue to use it for the time being with the hope that in the future usability is addressed and made easier.

Pros

Instapage is web pages for putting out a webpage really quickly and for testing things on the fly without requiring technical expertise.

Cons

Instapage is a great tool being without it is hard to use certain features such as aligning things as it would be useful to have a ruler function. When things are grouped your functionality is limited and you can't make changes unless you ungroup, fix, and then re-group. Also, when you have collaborators and they come on to the page and accidentally click somewhere the page items can change in positioning or alignment and this goes unnoticed.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Instapage

Pros

Easy to use, easy to design, great for small companies.

Cons

Has some small technical issues everyone once and a while and support team lacks for small packages.

November 2018

Nathan from VapingCheap.com

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

3 of 5

November 2018

WOrks good enough

Pros

Its a quick way to make great lookinfg landing pages with a simple and easy-to-use interface.

Cons

I thought that it was lacking some features and a bit overpriced... But I'm pretty frugal.

November 2018

Pawan from SARV Webs Pvt. Ltd

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Create beautiful landing page

Pros

It's easy to set up. And its drag n drop feature helps your to design beautiful landing pages. No coding experience required.

Cons

One thing I don't like about the tool is: The tool is a bit expensive.

November 2018

Michelle from Epiphany Moments

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

I absolutely love Instapage

Pros

Instapage made it super easy to create capture pages and sales funnels. I actually built a whole JV Zoo product on it and it worked like a champ.

Cons

There is a one time fee upfront, but it beats paying monthly, so I wouldn't really list it as a con.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

November 2018

Instapage is not like speaking a foreign language...

Pros

This program is easy to use and the pages you create are highly customization. Unlike other platforms, this is very user friendly and helpful in keeping clients satisfied.

Cons

The customer services is really lacking, so be ready to learn on your own through trial by fire.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Great landing page builder for beginners

Pros

Instapage is very simple to use and great for beginners who want a simple and uncomplicated way to come up with a professional-looking landing pages. They have a set of ready-made templates that users can simply choose from. They also allow uploading of images, which is great in personalizing the look and feel of your landing pages.

Cons

It has some issues on stability. There were a couple of times when I uploaded a high-resolution image and the web app crashed. When I opened it again, all my work progress was wiped out.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4 of 5

Functionality

4 of 5

November 2018

Making building simples

Pros

Instapage really makes me job simpler and allows me to build pages quickly and effectively. I love the predesigned pages.

Cons

I think that Instapage is a bit expensive and there are similar, cheaper tools out there on the marketplace that are better for companies with less capital.

November 2018

Jenni from Media Production Group at Auburn University

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Trying out instapage

Instapage has a great online tool, and I have also been enjoying their emails that I get on occasion from their blog. I have learned a lot. If you are just getting started, check out their landing pages best practices blog post.

Pros

I have been testing out the trial version of instapage for our company, and right away the templates and tools that they have available were great. I was able to get a phone meeting right away to help me learn about global blocks (very cool way to set up a visual "library"), and I was able to see how it was going to look in desktop and mobile views with a click of my mouse. It has been a great experience so far. I am now in the process of teaching our team about it and getting us to the next step with getting them live.

Cons

I don't have anything that comes to mind yet about what I like least... they even have a royalty free library of images if you don't have any to get started with.

October 2018

Jenna from Pauley Productions

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

2 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2018

Great tool with easy-to-use page editing

Pros

Lots of options for types of pages/CTA. Super easy editor makes pages easy to create and edit. Even has a dedicated mobile style/layout editor. Integrates with Drupal through a module.

Cons

They jacked the pricing of the tool and gave no options to existing subscribers to lock in existing pricing. The Drupal module needs a lot fo work to get it up and running (had javascript conflicts and version issues).