About Instapage

Instapage is a cloud-based landing page platform designed for marketing agencies and teams in a wide range of industry verticals. The solution helps businesses ranging in size from small to large to create targeted post-click landing pages. Instapage is built to work with Google apps, including Google Adwords and Analytics, which allows content creators to capture marketing data and share it with the in-house customer relationship management and marketing automation tools. Instapage’s page editor tool allows businesses to create mobile-responsive web pages that are automatically adjusted for multiple devices with different screen resolutions. Pages can be optimized for conversions by tracking visitors’ activities and analyzing their behavior. The solution also...

Instapage Pricing

Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

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Instapage analytics dashboard

Instapage User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4

Showing 1 - 5 of 314 reviews

Tanya

Company size: 2 - 10 employees

Time used: Free Trial

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

February 2022

Finding the Right Sales Page Generator Takes Time

Richard

Verified reviewer

Industry: Marketing and Advertising

Time used: Free Trial

Review Source: GetApp

April 2015

Easy to build high performing landing pages for PPC campaigns

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Pros

Very easy to use. Very flexible. Great templates. Fast loading pages.

Cons

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Response from Instapage

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com. Again, thank you so much for your time :) Cheers!

Replied April 2015

User Profile

tanya

Verified reviewer

Company size: 2-10 employees

Industry: Professional Training & Coaching

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Functionality

out of 5

December 2019

Finding the Right Sales Page Generator Takes Time

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Pros

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Cons

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Reasons for choosing Instapage

Podia.com Certainly not as strong a product or as flexible for just lead pages but it does so many other things I don't have to have 4-5 different vendors to host my courses, emails, lead pages, website, blog. So much easier to just go to one login and get work done!

Reasons for switching to Instapage

Works better with Convert Kit.

Ed

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Functionality

out of 5

May 2022

Elegant and powerful Langing Page platform

Elegant platform with the best, simplest and clean UI/UX out there and it was a pleasure working on the platform

Pros

The ability to run paid ads and direct prospects who click to dynamic content driven landing pages in perfect alignment with the ad they clicked on is so powerful and increased conversion and therefore driving the price per lead down and generating higher quality aka better qualified leads that our sales reps really appreciate!!

Cons

Bluntly put, the price point. It's an amazing platform and the monthly commitment to have amp pages included in the package is much higher than other platforms and having said that it's not a true comparison because those platforms don't typically provide the dynamic content functionality when running paid ads which is full value for the money and so you're use case, IMHO, must include paid advertising to justify the increased spend

Reasons for choosing Instapage

Dynamic generated content running paid ads

Reasons for switching to Instapage

Functionality and features and it being a cloud based platform

Aaron

Company size: 51-200 employees

Industry: Non-Profit Organization Management

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
2

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
2

Functionality

out of 5

February 2022

Predatory billing practices, shyster customer service department

First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product.

Pros

The design is pretty and they are good at selling you during your initial adoption curve.

Cons

The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case. Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos.

Reasons for choosing Instapage

Thought it would be easier and would work better than a free alternative. The fact is, high-conversion landing pages come from good design, not fancy tools. Just measure your conversion event and move forward. We did not pay attention to the dozens of negative reviews about the customer service and billing process, thinking it wouldn't apply to us. Like everything, when the rubber meets the road, the product ends up being something you want to cancel... and they do everything they can to get your money, even when you no longer want to use the product.

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