About Mailchimp

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows m...


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Supported Operating System(s):

Web browser (OS agnostic)

14,186 Reviews of Mailchimp

Average User Ratings

Overall

4.48 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(8,285)

8,285

4 stars

(4,632)

4,632

3 stars

(972)

972

2 stars

(148)

148

1 stars

(70)

70

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 14186 results

December 2019

User Profile Picture

Geoff from PrimeRates Holdings, LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Financial Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

December 2019

Easy to get started, still needs some additional features

I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

Pros

I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Cons

I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

Reasons for Choosing Mailchimp

Again, pricing and easier integrations with my tech stack.

Reasons for Switching to Mailchimp

Cheaper and easier to integrate.

January 2020

User Profile Picture

Dayley from Nam Fah Sai Co Ltd

Verified Reviewer

Company Size: 2-10 employees

Industry: Pharmaceuticals

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

January 2020

A safe option

I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.

Pros

Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others. MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back! The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.

Cons

You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time. I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.

Reasons for Choosing Mailchimp

MailChimp was my first choice. However I later switched to Klaviyo due to it having more features. But After using Klaviyo for nearly a year, their team had no intentions to update their Wordpress plugin which was causing peoples websites to run slowly, and their plugin was very buggy. So I returned to using MailChimp was is the safer solution.

March 2021

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

March 2021

Email Marketing Solution

Mailchimp is a great email marketing software. It can be integrated in Wordpress or used extrenally. It has the ability to create landing pages and opt in forms. The segmentation is amazing and one of the best. Deliverability rate is also one of the best. However, it's very expensive compared to other providers, especially that it uses the same servers like everybody else (Amazon AWS.) The free version (up to 2000 subscribers only) is very limited and no longer comes with scheduling options. I've switched to Omni Send and MailBluster which I find more cost effective for my growing list of 10000+ subscribers.

Pros

Deliverability rate is excellent. I've tried several email marketing software such as Email Octopus, MailBluster, Flodesk, SendPlus etc..., and Mailchimp by far has the highest deliverability rate among them all. Meaning, your email is most likely sent to the receiver's inbox rather than in spam. Segmentation in Mailchimp is the best.

Cons

It's incredibly expensive compared to other mail providers. The free version no longer supports essential features such as scheduling campaigns or a variation of templates. The html editor doesn't offer enough tools.

Reasons for Choosing Mailchimp

Deliverability rate. But then I switched to Mailbluster because it's more feasible.

November 2019

Kenyon from N1 Solutions

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

3.0

Functionality

2.0

November 2019

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Reasons for Switching to Mailchimp

I like Mailchimps' ease of use and direct approach to the features we need. We wanted software that contacts all customers in a swift and professional manner.

February 2021

Joshua from The Coffee Oasis

Company Size: 51-200 employees

Industry: Non-Profit Organization Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2021

Newsletters Made Easy

Despite some of the challenges it has been the best program that I have been able to find to easily create newsletters for our organization. Once you become used to how the platform operates it becomes easier to create and design good looking "campaigns" newsletters.

Pros

I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent. Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

Cons

While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp. Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

Reasons for Choosing Mailchimp

Basically price for the user base that we have.

Reasons for Switching to Mailchimp

Better looking templates and the way the platform is implemented into the email system as opposed to having to add it as an attachment to the email itself.