Unbounce is a cloud-based landing page builder and conversion tracking solution that helps marketers build and test their landing pages and website popups. Key features include page building, customizable templates, a drag-and-drop editor, a performance tracker and more.

Unbounce allows users to add, remove or customize the elements in their online pages and publish them on their website, WordPress or any other online source. Pages built using the solution are mobile responsive. Users can capture fresh leads by placing sticky bars and targeted popups on their web pages.

Unbounce let users run A/B testing on their landing pages and evaluate the conversion rates for a sample audience. A real-time dashboard displays the performance of all the landing pages and helps users keep a tab on critical performance indicators.

The solution is priced on a monthly subscription basis and the plans vary according to the number of landing pages generated. Support is offered via phone, email and live chat.



122 Reviews of Unbounce

Overall rating

4.5 / 5 stars

Showing 1 - 20 of 122 reviews

December 2018

Jacco from PhotoShelter

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

December 2018

Unbounce is the easiest way to build effective landing pages

Unbounce adds an easy and effective tool to the toolbox, a converting destination for many marketing campaigns.

Pros

Before our team was able to leverage design and engineering resources, our marketing efforts moved forward faster because we could put together effective landing pages ourselves. With drag and drop functionality and an impressive array of integrations, we generated a lot of business from this affordable tool.

Cons

Nothing much. Sometimes things live on our website and mobile didn't look the way we had designed it, but those were the advanced functionalities and now our designers don't have any issues.

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Great for creating a landing page quickly

Pros

I like that my designer and I were able to set up a handful of templates that I could reuse and customize very quickly. Setting them up was quick but reusing them was even more efficient.

Cons

Having to optimize your page for mobile too can be a waste and it sucks when you forget to take that step. I wish it were able to automatically adjust for mobile without me having to make it look perfect there too.

November 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Unbounce for Landing Pages

I really love using this tool for landing page creation. My team uses this tool create Direct Mail landing pages and a variety of splash pages. It's a great option if you are new to digital assets. The support team is always very concise in their responses and provide easy to follow instructions.

Pros

The templates are really easy to understand and use. Setting up conversions and following the data makes this a very effective acquisition tool. The tool itself is very intuitive so people with a wide range of skills and design abilities can create dynamic pages. There are a lot of opportunities to integrate Unbounce with other tools (MailChimp, Constant Contact, etc).

Cons

I think it would be nice to have track change functionality so users can see who made changes and when those changes were made. It would be nice to have the option to revise, edit and collaborate with other users within Unbounce.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Simple, useful, user-friendly

A very useful product for simple landing pages, would recommend.

Pros

Gets the job done with an easy-to-use interface, anticipates user needs (FB pixel implementation), nice interface for designing, mobile responsiveness, customization.

Cons

No inherit tablet responsive mode. Some issues may arise with implementation and pushing things live, but that seems to be not Unbounce exclusive.

November 2018

Calin from Progrexion

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

4 of 5

November 2018

Quick and Effective Landing Pages

Pros

It's really easy to A/B test these landing pages as you can make edits very quickly. It's amazing how much of an impact one little change to an image or form placement will make. You can make a number of versions really quickly and test them which is fantastic. They have good templates if you are new to landing page design and they integrate with a lot of other software which awesome.

Cons

It's a little more expensive than some other options, but you're paying for a quality product.

November 2018

Brittney from Potratz Partners Advertising

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Best Landing Page Design Tool For Agencies

Unbounce is hand down my favorite secret weapon for PPC campaigns. I am able to create a landing page so quick and have it live within minutes so I can create the most customized experience for our customers.

Pros

The ease of drag and drop capabilities makes landing page design easy for anyone!

Cons

There were some restrictions will designs in the base version of the software. Most of the templates were upgrades that you needed to pay for.

November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

I love unbounce, there's very little you CAN'T do

Easy, flexible software to create beautiful landing pages for clients

Pros

Is very easy to get the hang of, and the templates provided are top notch, or you can start completely from scratch. There's not much you can't do, you can add custom js, css to add features such as a sticky header or slideshows. There are tons of tutorials online and they're easy to follow. It's super flexible and I don't feel limited by it, unlike other drag and drop landing page builders. It has enough flexibility for a pro, but is easy enough that anyone can do it. Conversion tracking is also easy to set up

Cons

It can be annoying to have to fix up the mobile responsive side, I find that to be very time consuming. The layout assistant helps a little to rearrange out, but a lot you have to do manually, and it can take some time. Also the elements are connected, so if I want text to be center aligned on mobile (which I usually do) then I have to copy the text, hide the old one on the mobile side, hide the new one on the desktop side and then it's fine but it's annoying.

November 2018

Caleb from To Your Success

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Excellent drag & drop creation of landing pages

Unbounce has allowed us to create hyper-targeted landing pages with verbiage and images tailored to the user based off any parameter we need. This has made for a more personal and relevant experience for our users, and thus helped us generate more leads and close more sales. It's a critical tool for online marketers looking to target their efforts and drive conversions.

Pros

The Unbounce editor is an incredible interface for any person to easily create a very custom, responsive landing page. You can literally drag & drop, click and drag, or start from a beautiful template. This ease of design--and responsive speed--makes it a breeze to set up landing pages with minimal technical knowledge. You also get a great value because you can create opt-in forms, notification bars, and pop-ups very easily. It integrates with just about every software out there, so it's easy to immediately push subscriber data to other software programs.

Cons

The most restrictive feature of Unbounce is that it doesn't have "evergreen" scheduled content. For example, if I wanted to set up a recurring webinar (once per week), I would have to update the same landing page every week with new dates or create separate landing pages. The same goes for sales and events. It would be great to have evergreen content features built in, as well as timing-related features, like countdown clocks to create a sense of urgency on the landing page.

November 2018

Joey from ITVibes, Inc

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Sophistication With Best Practices Built In

Unbounce has allowed me to not need to rely on our design team for ppc landing pages. They always have several big projects on their plate and simply don't have time. It has a big library of professionally designed landing pages that are fully customizable for your needs.

Pros

It makes creating effective, great looking and highly functional landing pages super easy and scalable.

Cons

Nothing comes to mind yet. Easy to learn, great support staff, and super effective results.

November 2018

Colin from Attacat Internet Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Fantastic for Lead Generation

Brilliant service, game changing tools for lead generation.

Pros

The really simple way you can optimise and test out new landing pages for Lead Generation. The testing features are superb and we have been able to get some fantastic insights for clients.

Cons

It would be great to be able to do product pages for eCommerce, although it is a difficult one to try and solve.

November 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Landing pages without hassle

Pros

I like the templates they provide, they aren't over the top.

Cons

I wish you could add in your own scripts and code in custom html without restrictions. Its like a walled garden.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

Landing Pages, Popups, and insights!

Pros

I love the landing page builder, the popup builder, and the conversion insights! They are all easy to use, customer focused, and powerful for your business!

Cons

Simplicity, has it's upsides and downsides. There were some limitations with the design features within Unbounce. All that aside - strong recommendations for Unbounce!

October 2018

Patrizia from Patrizia Gacioppo

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Functionality

5 of 5

October 2018

A must have in your marketing software pool

Great tool to increase leads and convert. It allows saving time and money for web design by creating cool landing pages and banners on your own. Simple and easy to use, a must have!

Pros

Unbounce is a productive tool for marketing campaigns that allows increasing conversions. You can easily promote your products and services by creating captivating landing pages able to attract customers and lead them to purchase.

Unbounce’s has an easy-to-use interface that allows setting up cool web pages without writing any code. It offers many tools to manage different graphic aspects and implement specific functionalities on the landing pages in order to direct the traffic on your website. The editor offers both desktop and mobile views that could be easily customized.

You can add your images to the layout and personalize buttons, fonts, colors and so on. There is also an A/B testing function that allows monitoring the results of each design and the global performances of your campaign.

Cons

Video visualization might not be perfectly optimized on mobile devices.

October 2018

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

October 2018

Nothing Better For PPC Landing Pages

Pros

Keep on adding new features and improving such as page speed update.
Easy to use. Easy to split test. Easy to share. Easy to create good looking landing pages. Looks better than competitors landing pages

Cons

Sometimes I find it hard to keep my pages looking good for both desktop and mobile, so I create mobile only landing pages in Unbounce. This could be just me and more of a training issue for myself!

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Practical and Effecitve Interface

Pros

Unbounce is relatively intuitive, easy to use, and has an A/B testing feature that makes optimization easier.

Cons

It would be helpful if there was a way to organize photos into folders.

October 2018

Elisa from Packly

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

October 2018

A great tool for creating inviting and attractive landing pages

I have been using Unbounce for 2 years and it helped me obtain many leads in a comfortable way. I have no coding skills, but with Unbounce I can create nice landing pages full of functionalities just by using the tools available in their editor. I strongly suggest it for setting up marketing campaigns in a simple and quick way.

Pros

Unbounce is an advantageous conversion platform to be used in every marketing campaigns. It allows creating attractive landing pages and banners that both inform and seduce customers.

It easy to use: you can set up your pages effortless without coding knowledge. The intuitive dashboard offers a wide range of tools to customize the visual aspect and the functionalities of the landing pages. You can easily manage the desktop and mobile appearances by selecting the elements to be shown in the different views.

You can add images, create conversion buttons personalizing colors and shapes. You can make A/B tests to monitor the results of different copy and graphic design. You can easily check the performances of your campaign directly in Unbounce’s dashboard.

Cons

The customization options are enough for beginners, maybe a little bit restrictive for designers. There are many features available and for this reason, sometimes it could be difficult to find the one your looking for.

Videos are not perfectly optimized for mobile view. The price is a little bit high.

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

4 of 5

Functionality

5 of 5

October 2018

Good but unstable at times

Pros

Super simple system that allows us to easily create landing pages with high conversion rates.

Cons

Despite claiming a high uptime rate, Unbounce had two outages within a week. Both times, they did not notify customers that the service was down and their customer service was unhelpful. Finally, after the outage they did not provide any sort of compensation for the downtimes.

October 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

Great for scaling clients

Pros

Convenient to test landing page variants to push results for clients.

Cons

Can be very slow at times. Also not easy to learn for everyone.

October 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2018

Easy to use but expensive

Great!

Pros

This software is easy to use. Templates are great and it’s simple to use the A/B testing. It’s a great tool to test landing pages.

Cons

It’s expensive. Sometimes technicals issus when designing.

October 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Easy to use landing page builder

Pros

Intuitive UI and drag and drop capabilities help the users to understand the tool in an easy way. No additional coding knowledge required to build the landing pages. If you're planning to have multiple landing pages for your website, its easy to organize the pages in different folders.

Cons

Basic reporting for A/B testing. Limited templates bultin. Its a bit expensive when you compare the other tools in the market.