Unbounce is a cloud-based landing page builder and conversion tracking solution that helps marketers build and test their landing pages and website popups. Key features include page building, customizable templates, a drag-and-drop editor, a performance tracker and more.

Unbounce allows users to add, remove or customize the elements in their online pages and publish them on their website, WordPress or any other online source. Pages built using the solution are mobile responsive. Users can capture fresh leads by placing sticky bars and targeted popups on their web pages.

Unbounce let users run A/B testing on their landing pages and evaluate the conversion rates for a sample audience. A real-time dashboard displays the performance of all the landing pages and helps users keep a tab on critical performance indicators.

The solution is priced on a monthly subscription basis and the plans vary according to the number of landing pages generated. Support is offered via phone, email and live chat.

Add and edit forms
Add and edit forms
Add and edit forms
Third-party integrations
Third-party integrations
Track page performance
Track page performance
Drag-and-drop editor
Drag-and-drop editor

Supported Operating System(s):

Web browser (OS agnostic), Windows 10



108 Reviews of Unbounce

Overall rating

4.5 / 5 stars

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Elisa from Packly

Number of employees:  11-50 employees

Ease-of-use

Functionality

October 2018

A great tool for creating inviting and attractive landing pages

I have been using Unbounce for 2 years and it helped me obtain many leads in a comfortable way. I have no coding skills, but with Unbounce I can create nice landing pages full of functionalities just by using the tools available in their editor. I strongly suggest it for setting up marketing campaigns in a simple and quick way.

Pros

Unbounce is an advantageous conversion platform to be used in every marketing campaigns. It allows creating attractive landing pages and banners that both inform and seduce customers.

It easy to use: you can set up your pages effortless without coding knowledge. The intuitive dashboard offers a wide range of tools to customize the visual aspect and the functionalities of the landing pages. You can easily manage the desktop and mobile appearances by selecting the elements to be shown in the different views.

You can add images, create conversion buttons personalizing colors and shapes. You can make A/B tests to monitor the results of different copy and graphic design. You can easily check the performances of your campaign directly in Unbounce’s dashboard.

Cons

The customization options are enough for beginners, maybe a little bit restrictive for designers. There are many features available and for this reason, sometimes it could be difficult to find the one your looking for.

Videos are not perfectly optimized for mobile view. The price is a little bit high.

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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

October 2018

Good but unstable at times

Pros

Super simple system that allows us to easily create landing pages with high conversion rates.

Cons

Despite claiming a high uptime rate, Unbounce had two outages within a week. Both times, they did not notify customers that the service was down and their customer service was unhelpful. Finally, after the outage they did not provide any sort of compensation for the downtimes.

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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Great for scaling clients

Pros

Convenient to test landing page variants to push results for clients.

Cons

Can be very slow at times. Also not easy to learn for everyone.

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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Easy to use but expensive

Great!

Pros

This software is easy to use. Templates are great and it’s simple to use the A/B testing. It’s a great tool to test landing pages.

Cons

It’s expensive. Sometimes technicals issus when designing.

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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Customer support

Functionality

October 2018

Easy to use landing page builder

Pros

Intuitive UI and drag and drop capabilities help the users to understand the tool in an easy way. No additional coding knowledge required to build the landing pages. If you're planning to have multiple landing pages for your website, its easy to organize the pages in different folders.

Cons

Basic reporting for A/B testing. Limited templates bultin. Its a bit expensive when you compare the other tools in the market.

Vivek from iZooto

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Meant only for landing pages

Our overall experience with Unbounce was just okay. We tried moving to Unbounce for our PPC campaigns and I guess from a lead generation point of view, it does the job. The integration with your product is another effort but I guess that's just standard.

Pros

The fact that you can get your basic set up done real fast and it covers the fundamentals really well. You can choose from 100's of templates and have a landing page set real quick. A/B Testing pages is another cool feature that is handy.

Cons

The fact that the team is pretty much resistant/unsupporting when it comes to trying out new stuff or even to discuss customizations. For instance, we could not implement push notifications on the landing pages because Unbounce team did not allow to place files on a specific path.

Michael from SparkMixer Enterprises, LLC

Number of employees:  2-10 employees

Ease-of-use

Functionality

October 2018

Makes Landing Pages and Pop-ups Easy!

Pros

Setting up Landing Pages and Pop-ups for ad campaigns was simple. A plethora of elegant choices for templates.

Cons

Having to hop around between multiple screens to set up emails for contact forms on the page.

Iliana from Dimas & Roz Jewelry

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Leaders in Landing Page Development

I had a great experience, i was initially against landing pages when they first came out, but they won me over with all the integrations they have.

Pros

Unbounce is the leader in landing page development, they have great site integration and we have experienced great results in pay per clic campaigns that have driven traffic to landing pages

Cons

You can now customize landing pages and integrate is greater than it has ever been.

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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Functionality

September 2018

Strong Drag&Drop Landing Page Software

Unbounce is a good option for beginners and for those who send traffic to their landing pages with Google Ads. Thanks to dynamic text replacement you can customize your headlines based on user intent and this increases conversions.

Pros

I like the number of templates available and how easy is customization. Also dynamic text replacement is a good feature.

Cons

The cost is high compared to other options on the market. Also it has fewer features if you compare it to clickfunnels.

Pamela from Packly

Number of employees:  11-50 employees

Ease-of-use

Functionality

September 2018

Cool tool to easy build web pages

I am really satisfied with Unbounce, because it allows creating high-converting pages for my business in a short time. I can manage multiple marketing campaigns, check the one that has the best conversions and attract customers in one click!

Pros

Unbounce allows creating compelling web pages in a simple way without any coding skill. The builder is really intuitive and offers many functionalities to create landing pages, sticky bars and pop-ups.

The A/B test function is excellent to check what content best fits your marketing needs.

It also offers effective support to any customer request.

All the pages could be set up both for desktop and mobile version. By changing the view you might be able to see the preview on different devices and edit it in real time.

Cons

When you start using Unbounce you might find some difficulty understanting how to hide the elements on the mobile version.

Don't worry, ask, try and learn. It is only tricky, not impossible.

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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

I love unbounce - very flexible landing page software

Unbounce is great for butting up a fully functional landing page. The ability to add scripts means you can treat it just like any other website, and add things like stick headers and smooth scrolling. For some of our cleints, we even use unbounce as their homepage!

Pros

There isn't a lot you CAN'T do with Unbounce, it's very flexible. You can easily make very beautiful landing pages, that don't look like they were made with a landing page builder. Plus, you can add literally any script you can think of, javascript or html, which doubles your ability to make a beautiful website, as well as improves tracking as you can add GTM or any other tracking pixels easily.

Cons

It's not entirely intuitive. I also hate that the mobile version and the desktop version are dependant on each other. It means you have to do twice the work to create a mobile responsive page. There's a bit of a learning curve in terms of that.

Tomas from RVezy

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

September 2018

Amazing landing page builder

Pros

Unbounce is truly an amazing landing page builder. Simple, modern, functional and very easy for 3rd party integration. Following it co-founder Oli Gardner is a must!

Cons

Compare to other landing page builders on the market, Unbounce comes at a premium price. But it's functionality is worth the price.

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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

The easiest way to create quality landing pages

This makes it easier to create landing pages with fewer resources. It is very good for testing versions against each other and then adopting the winner. It is very user-friendly and has a fast learning curve.

Pros

This tool makes it very easy to make mobile and desktop landing pages. It is easy to clone pages and make new ones so you can test within the platform.

Cons

It only creates 2 size pages, not fully responsive.

Ryan from Wallaroo Media

Number of employees:  11-50 employees

Ease-of-use

Value for money

Functionality

September 2018

Nice, stable landing page builder that just works

Pros

Unbounce has been great for quick, great looking landing pages that just work. It's been surprisingly easy to train new team members how to work the software, and pretty soon they were able to create landing pages quickly. The templates are nice but they're only a very basic starting point for the rest of the design. The A/B testing option works pretty well and has been great for testing out different layouts in ad campaigns.

Cons

Tracking results is way harder than it should be, and leaves a LOT to be desired. This is a pretty big issue since we're relying heavily on the results for our campaigns. I'm shocked there aren't better options for measuring the traffic on our landing pages.

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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Super simple to use, impressive results!

Used it to create landing pages for a lead capturing campaign.

Pros

I am able to produce the highest quality landing pages with this tool, being someone that knows close to nothing about web design. I am able to see exactly what the page is going to look like as I'm building it, and the templates that come with the tool are very elegant and well thought. I had a couple of issues putting things together and questions about how to edit sections, and every question I sent to the customer support team got answered right away. This is, by far, one of the EASIEST website building tools I've ever seen, and the results are far better than I imagined! My boss even thought that I knew what I was doing once she saw the landing page I put together!

Cons

There's one minor thing that took me a bit of time to figure out and get used to; every time I made changes on my page from the desktop version, I had to go back to the phone version and edit it as well, as they seem to be dependent on each other in that direction. However, if I switched something on the phone version the desktop version remained the same. This is the only minor detail that I found not to be ideal. The platform is otherwise very easy to use and learn.

Dennis from Twofold Media

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Unbounce is a great landing page platform, great for marketers looking for a robust, easy solution!

Pros

Unbounce is unparalleled in the landing page marketing space. It's very easy to set up landing pages and track every last detail about their performance, all in one spot. If you're a marketer with basic coding experience, this is the solution for you to provide a robust landing page service for clients.

Cons

If you have coding experience or aren't doing more than 3-5 landing pages / mo, you're better off making them yourself. The price is rather steep for what I'd be willing to pay just for landing pages, even with the marketing tools to go along with them.

Caleb from Elemerce

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Best Landing Page CMS out there

It's nice to see the notfications come in to my email saying that someone filled out my form. I like how well it work with my paid advertsing

Pros

I like that you can drag and drop the contents of the page with ease.

Cons

When doing the mobile version of the landing page, it messes up the layout on the desktop version and vice versa. It makes it difficult to make sure you don't ruin the other one up and take a bit time to get used to.

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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Functionality

August 2018

Super easy to use for building Landing Pages

We use Unbounce for landing pages to capture paid leads. It is super intuitive and easy to get set up.

Pros

It is so incredibly easy to build a landing page with form, you don't need any technical experience!

Cons

I haven't found much yet. I'm using the free version, so it doesn't have some of the features of the paid version, like secure https, but that's to be expected with free!

Paola from WeddingDayStory

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Impressive landing pages in seconds!

Using it to deliver targeted landing pages for my own photography company and a number of clients who work with us in our marketing efforts.

Pros

Hands down, the best features of this solution are its ease of use and elegant and simple design templates. I have no coding knowledge whatsoever, but thanks to this I manage to deliver 4+ targeted landing pages A WEEK, focusing the bulk of my time on research and strategy as opposed to fighting to have it look like what I have in my mind. I totally eliminated the need for a middleman (sorry, designers!), which makes incredibly easy to try new element positionings, colors, etc. Now I can figure all of it myself. Plus, the template galleries are beautiful and act as a great start because item placeholders are not randomly thrown in place but actually come from conversion-tested models. Other than the design, this tool has made it incredibly easy for me to handle domains, sub-domains, and URL redirections without going through much of a learning curve. The reporting and analytics tools are also very helpful and easy to understand. I love it.

Cons

It can be a bit on the pricey side, but still, it is worth every penny. Sometimes, as there are so many different features, it can be difficult to find what you are looking for. Luckily, the help section is quite complete and straightforward. The only difficulty I ever encountered with this tool was when I tried adding a video on a page to show on mobile, but it wouldn't be properly displayed. I ended up solving it by embedding from youtube, which was easy as pie.

Santiago from wideo.co

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Great tool but don't expect much from their support

Good software, bad support (don't expect much from them, if you need help hire someone)

Pros

Once you use it a couple of times it's quite straightforward, useful for Google Ads and Social Media campaigns.

Cons

Their support used to be good, but lately every time you ask something they only send you to an article that does not explain what you are asking for. It also feel like you are asking for favours, and I'm actually paying like 200 for this service!


Displaying 1 - 20 of 108 reviews