All Zoho Marketing Automation Reviews
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Mehandi
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2022
Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert
Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns. 2) Running Automated Email Campaigns / Drip Campaigns. 3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software. 2) Running Affordable email campaigns. 3) Campaign Management is easy. 4) Running and Managing Automated Email Campaigns. 5) Saving a lot of our time by creating templates and using them later again and again.
PROSFeatures which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.
CONSThe Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business
Reason for choosing Zoho Marketing Automation
Choose Zoho Marketing Automation over ActiveCampaign, AWeber, EmailOctopus and MailerLite because of the cost.
Reasons for switching to Zoho Marketing Automation
I made the switch from Mailchimp to Zoho Marketing Automation because the cost of using MailChimp is very high and I am getting more features here in Zoho Marketing Automation then why not switch. we have also bought the Zoho One Package and Zoho Marketing Automation comes under that package and I know that Zoho works with their software very well.
Lamia
Leisure, Travel & Tourism, 2-10 employees
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed December 2023
Useful tool but could be sharper
Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation
PROSIt's easy to incorporate into existing working functionality
CONSIt needs more refinement as a marketing automation tool with more options for tagging and crm management
Reasons for switching to Zoho Marketing Automation
Price - Thought Zoho would deliver better value
Swadesh
Verified reviewer
Environmental Services, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
2
EASE OF USE
2
VALUE FOR MONEY
4
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed March 2022
Zoho Campaigns is better
Not a very good experience, was hoping for more.
PROSDidn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.
CONSWe weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.
Reasons for switching to Zoho Marketing Automation
Because of the cost, Zoho is cheaper.
Kiran
Verified reviewer
Hospital & Health Care, 10,000+ employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed February 2023
Best Email Automation Software
I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use.
PROS1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates
CONS1. Customer Support2. Pricing 3. Reports customization can get better
Reason for choosing Zoho Marketing Automation
Ease of use and pricing
Monica
Cosmetics, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2022
emails templates exist to get you started
I like the email templates that make you get started easily by customizing and delivers emails faster with real-time analytics of who opened, who opened the link so you can resend to those who did not open the open.
CONSIt is hard to verify the DKIM and CNAME for custom email sending from direct admin panel, we have tried several times but still the DNS records have not gotten verified until we gave up since the customer support team are hard to get in touch with
Rohit
Marketing and Advertising, 1 employee
Used monthly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed October 2023
My experience with zoho marketing platform
My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform.
PROSOne of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.
CONSWhile Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools.
Anonymous
51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed October 2022
Good Automation Features
I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate.
PROSThe automation features available for marketing, easy email marketing and insight reports are the best features
CONSMy email campaigns were landing in spam folders of my users. The spam rate was very high. I was disappointed.
Claire
Professional Training & Coaching, 1 employee
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2021
Comprehensive Marketing Software
Positive experience.
PROSZoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.
CONSNothing at this time. A rep set up a session with me and walked me through it.
Reason for choosing Zoho Marketing Automation
I was looking for this type of product but do not recall others at which I looked. What sold me on this one was its comprehensive nature and its integration with other Zoho products, some of which I already use.
Anonymous
1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2022
Merits and demerits of using Zoho Marketing Automation
The contact database and zoho email handling are best features to use
PROSThe software is user friendly and provide best features as compared to others.
CONSi think simulation scenario should be provided to the customers before implementing and using it officially.
Saira
Verified reviewer
Computer Software, 1 employee
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2022
Saira's review on Zoho Automation
Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.
PROSWhat I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.
CONSWell! What I see using Zoho is, that it has limited customer support.
Muhammad
Banking, 11-50 employees
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2022
Best Marketing Tool
I found it very friendly and inexpensive.
PROSIts mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way.
CONSSome tools are seems to be difficult use.