Nightwatch Software

About Nightwatch

Nightwatch gives small to large businesses a comprehensive SEO monitoring platform, which helps monitor keyword rankings, audit website, reports on competitor backlinks and social media, and more. It provides accurate tracking of local, national and international rankings, along with monitoring dashboards to ensure clients can track their rank status. The application enables agencies to monitor SERP changes automatically and deliver customized white-label reports. Nightwatch Web Analytics helps track rankings on Google, Bing, YouTube, DuckDuckGo, and the Google Map Pack. It also logs all of the raw data behind each SERP change so that it's easy to analyse later whether manually or through parsing tools. Nightwatch offers integration with the third-party platform Goog...

Nightwatch Pricing

Based on quantity of keywords, backlinks, crawled pages and features

Starting price: 

$19.00 per month

Free trial: 

Available

Free version: 

Not Available

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Nightwatch reporting

Nightwatch User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

5

Value for money

5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 34 reviews

User Profile

Mike

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

September 2018

Top All-in-One Ranking Software Platform

The accuracy of keywords in the SERPs over desktop and mobile is amazing!

Pros

With over 15 years of experience in SEO and web marketing, I've bought into every ranking software platform in the market. I can tell you with high confidence that Nightwatch is by far the most accurate in terms of their keyword ranking over desktop and mobile plus they have other very helpful features such as pulling in valuable data from Moz, Ahrefs, and Majestic that is super friendly that saves me a ton of money on from buying those other platforms which are expensive. I purchased their Pro account and with it you can also white-label your reports to make them look professional and branded to your business. Additionally, Nightwatch allows me to spy on local competitor websites which is helpful information. Nightwatch.io is a must-have purchase for any digital marketing agency looking for an all-in-one solution for their clients and also to help grow their business. I've been with Nightwatch for over 3 years now and it's one of the best business decisions I've made.

Cons

Even though they already pull in valuable data from other platforms such as Ahrefs, Moz, and Majestic I'd like to see additional tools and features from those places.

Jonathan

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2019

Great SEO tool for a newbie a seasoned pro

Pros

I like that it's able to be customized and easy to use. I use a bunch of different tracking tools and Nightwatch is one of the easier to measure rankings, compare against competitors and complete additional site audits and backlink checking. It's also got a nice reporting tool that I can send to clients to keep them happy as we are working through deliverables.

Cons

Not much that's a con. It's not a robust tool like an SEMRush or Ahrefs, but that's not why I use this. It does exactly what I need it to do.

Reasons for switching to Nightwatch

RankTracker went down and I needed an alternative. But I also didn't love the results it produced

Anonymous

Company size: 201-500 employees

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
3

Functionality

out of 5

May 2021

Nightwatch: Automation tool

Nightwatch is great. I like it but I found Cypress more handy and easy. So we switched from Nightwatch to Cypress.

Pros

1. It uses JS so its easy to use and run tests 2. Implementation of cucumber (BDD) is so simple. 3. Cool report can be generated using the html reporter.

Cons

1. Driver is required for API test. 2. The CICD seems a bit daunting in comparison to Cypress.

User Profile

Kevin

Verified reviewer

Company size: 11-50 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

September 2018

Nightwatch - Deep Keyword and Link Tracking Tool

Overall, the tool is perfect for my needs, and I would recommend it to anyone who is in need of a keyword tracking tool.

Pros

The tool is very simple and easy to use. It tracks keywords that I select accurately and displays SERPs in the tool. It allows me to track competitors and stay ahead of them in Google search, as well as create visuals and graphs to display my results to my seniors for reporting. The URL and link tracking built in to the tool is also helpful in identifying what sites are linking to mine, and whether the quality of the URL is worth reaching out for more links.

Cons

The only negative thing I could say about the tool is the pricing. Not that it isn't a great value at all pricing options, but it would be a nice nod to continued and valued customers to provide incentives to continue using the tool, such as retainment pricing or extras.

User Profile

Jordan

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

January 2019

Our Rank Tracking Software of Choice

Accurate keyword rank tracking is a must for our organization. We were using their Ranktrackr product already, loved it, and decided to upgrade. Good investment.

Pros

We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry. We use Nightwatch on every project, from solopreneurs to large international corporations. It works, saves us time, and helps us increase profits.

Cons

Took a bit of time to figure out how to implement multiple GA and GSC accounts, but support was excellent in helping us. Works flawlessly.

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