Semrush

RATING:

4.7

(2232)

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 800 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 21 billion keywords - Over 10 million users who have tried Semrush

Semrush Pricing

Pro: $139.95/month Guru: $249.95/month Business: $499.95/month

Starting price: 

$139.95 per month

Free trial: 

Available

Free version: 

Available

SEMrush position tracking
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Semrush Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Semrush

1 - 5 of 2,222 Reviews

Jason

2 - 10 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed February 2021

Working with SEM Rush

User Profile

Marco Genaro

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

One of the best SEO tool. Unfortunately, a bit expensive.

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts. I would love it to be a bit cheaper, but it's worth the price.

PROS

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

CONS

In my opinion, there are two cons of SemRush: First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research. Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Reason for choosing Semrush

For a similar price, SemRush is easier to use and more complete.

Reasons for switching to Semrush

I tested both. While SemRush is better for SEO On Page and analyzing competitors, Ahrefs is better for backlinking and outreach campaigns. I finally took both of them .

Md. Tanvir Bin

Education Management, 501-1,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2023

Best for SEO and Promotional purpose

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

PROS

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs. Our performance on social media can be analyzed with its Social Media Toolkit.

CONS

The usability isn't the best. Paying for a plan is highly costly.

Reason for choosing Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Reasons for switching to Semrush

lack of advanced features to perform outstanding SEO

Vendor Response

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Replied November 2023

User Profile

Liam

Verified reviewer

Hospitality, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

3

FUNCTIONALITY

4

Reviewed May 2024

Really helpful took for growing organic traffic

PROS

Has everything you need to improve SEO or business analysis

CONS

Team found it hard to use, there is a lot on the platform. A simplified version would be helpful.

Jeff

Marketing and Advertising, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

Not just another SEO platform

I'm happy with it. It's one of many tools - it could be the only one, but lacks in certain areas. Needs more AI and more automated, time saving tools.

PROS

Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world

CONS

It costs too much over the lang haul - it is not automated (or give you the option to automate) enough. While it helps identify issues, it's not great at helping you to resolve them.