Primary

RATING:

4.2

(11)

About Primary

Primary is a product lifecycle management software for product and app developers that helps them organize their tasks, tag co-workers, manage prototype projects, create users flow and more. The software can integrate with multiple third party apps and helps users save time by optimizing their UX/UI creation processes.

Primary Pricing

Starting price: 

$8.00 per month

Free trial: 

Available

Free version: 

Available

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Primary Reviews

Overall Rating

4.2

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Primary

1 - 5 of 11 Reviews

Lauren

Design, 51-200 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2020

Helped us formalize and scale our testing

Very positive!

PROS

Ease of use, features, documentation and annotation abilities

CONS

Nothing to really call out for this area

Reason for choosing Primary

Mainly pricing and features

User Profile

Rebecca M.

Verified reviewer

Computer Software, 1 employee

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2020

Very good tool for sharing the process

PROS

As a freelance application designer, I often work with small teams that don’t have much (any) experience with the UX process. Primary not only captures the user flows, it’s also a great tool for explaining the process to newbies.

CONS

Primary is opinionated. I honestly cannot decide whether that’s a good thing or not. It’s certainly better than trying to be all things to all people, but my opinion doesn’t always coincide wit’s that of the Primary designers.

Reasons for switching to Primary

I wanted a tool that was designed for the task and better supported transfer of experience.

Garrett

Information Technology and Services, 501-1,000 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed October 2020

Good Idea But Needs More Functionality

I think it’s a great idea for a tool but it thus far under-developed.

PROS

I liked having a new way to visualize a user flow.

CONS

I was charged after already having attempted to cancel. I didn’t find that the app served my needs. It didn’t have the breadth of functionality I would have expected and just during my initial use I discovered several show-stopping bugs.

Vendor Response

Hi Garrett, firstly apologies for the billing snafu. We did have some issues with subscriptions not cancelling correctly at one point. That's been solved and we are happy to refund any overcharging, just email me at hello@primary.app. The app has grown considerably since you were a subscriber. We've added a journey mapping tool that integrates with our user flow maps. There's also a new presentation mode. Perhaps its time to revisit?

Replied October 2020

Gianluca

Design, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed October 2020

Love the product but there is room for improvement :)

I love the concept and find primary extremely helpful during out handoff processes. The section Document is powerful (and I suggest to enhance it, also with easy-to-generate-and-read printable documents). However we as a team still have some issues when it comes to configuring it as some things are not easy to use / navigate as we would like, with the result that we think configuration takes more time than it should. Also sometimes we are forced to use other tools (InVision for presenting, Markdown editor / Office Word to create printable documentation) and spend one or two hours every handoff to explain how Primary works and can be navigated to others. We will continue to use it hoping these feedback can be taken into account in your roadmap :)

PROS

Sharing journeys and flows with an important focus on the documentation (what the user do, how the system respond..) and the possibility to create and re-use elements (interfaces, rules, data...). It's a great help when passing the project over the developer team in a structured way and with all the information needed that cannot be explained in the interface itself.

CONS

The value proposition (at least the one I perceived) is great. But the product still lacks some important features in my opinion. - a full screen presentation mode, similar to InVision. The current presentation mode has great focus on the user and system actions. This is great in 2 cases: 1. sharing a project to a team that is already familiar with the interfaces 2. sharing a project with minimal interfaces with the goal to share a common understanding of the flows. But in many cases a navigable full screen view is better for presenting. - releases cannot be edited to add/remove a flow. generally once created is not easy to understand what is inside a release and what is not, you need to go in presentation mode to understand that. - it's not crystal clear how I should I use groups and how they relate to journeys (given that groups are not even visible in presentation mode) - generally speaking navigation in the journeys and flows should be improved. small thing: we have very long flow names as we use User Stories. This is a problem in most cases are names are cut and we cannot recognize what flow we are selecting - configuring flows should be easier. Examples: duplicating flows (also in bulk), reordering steps or branches, copying a step in a flow into another flow...

Marco

Design, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2020

DOS Review

PROS

The idea around the user-flow management

CONS

Password unprotected online docs & presentations

Vendor Response

Hi Marco, thanks for the review. Note that the presentation password update was released last week, we just haven't got around to sending the newsletter to let you know.

Replied October 2020