Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform.

Implementation can be difficult at times, especially when using non-standard data sources to import.

As you can guess this is very frustrating when a client is on the way and I need an accurate report asap.

You can see multiple channels, campaigns, and more in an easy to use interface.

This program was fairly easy to deploy and it has a great interface that makes it easy to find the specific information or datasets you are looking for.

For the most part, we enjoy the ability to create clean, comprehensive marketing reports for our clients.

Our clients LOVE it and our internal users now rely on it to do far more robust reporting and analysis.

Customer support is great. Great price compared to competitors.

It's a product that is easy to use, and it's really good at reporting when connected to all data sources.

TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets.

The customer service dept. is helpful and very responsive to your needs.

Pros, gather data from our platform. It is great and easy to use once you are familiar with what you are looking for.

I like that is has a great selection of integrations and the widget graphs look good and understandable.

For prices offered; this level of service is very good. Development/Reporting issues we reported were acknowledged and addressed in a timely manner.

The site speed is very hit or miss despite trying all of the recommendations to speed it up. There are capabilities that seem SO basic to me that the platform doesn't offer.

The report studio is a great place to build and develop reports, and including third-party integrations are very helpful.

The dashboards for clients are great, clean and easy to read, very functional.

I love the ability to aggregate and normalize data. Additionally - the smart connector features is big for our agency.

I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on.

I love the client access and viewer management capabilities. Having a nice dashboard with a unique login and URL looks so great as an agency.

There's so much this platform can do it was initially quite daunting how I've been able to reach out to the support team who are always happy to help no matter how basic/advanced my questions are.

Pricing was very flexible and the software was customizable to meet our needs.

One of the best things about TapClicks is that you have access to many different features and if they don't have it already integrated into their software they will work with you to get it in place.

A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

Lack of aesthetic formatting options (change font size/style, etc.).

A great tool for agencies who need a consolidated report.

Excellent experience so far and the support team is great and quick to respond to our queries.

Very user friendly and aesthetically pleasing.

The accuracy of our data is always a little bit questionable despite our conversations with TapClicks admin.

Its a great product with an superbly supportive customer success team. 10 in customer support for sure.

US Dollar

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

LongDescription

Engagement Tracking

A/B Testing

Content Delivery

Website Analytics

Multi-Channel Marketing

Personalization

Social Marketing

Multi-Channel Management

Mobile Alerts

Lead Engagement

Lead Capture

Customizable Reports

Mass Texting

SEO Management

Customer Segmentation

Drip Campaigns

Referral Tracking

Campaign Tracking

Multi-Campaign

Pipeline Management

Communication Management

Customer Database

Recommendations

Calendar Management

Collaboration Tools

Campaign Scheduling

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Contact Management

Customer Experience Management

Opportunity Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Real-Time Data

Performance Metrics

Channel Management

Click Tracking

Behavioral Targeting

Marketing Automation

Landing Pages/Web Forms

Social Media Integration

Lead Segmentation

Real-Time Notifications

Behavior Analytics

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Visual Analytics

Customization

Activity Dashboard

SMS Marketing

Reporting & Statistics

Predictive Analytics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

Advertising Management

Conversion Tracking

Multi-Channel Attribution

For Sales Teams/Organizations

Lead Nurturing

Social Advertising

Interaction Tracking

Dashboard

Web Forms

Customer Journey Mapping

Behavior Tracking

Reporting/Analytics

Contact Database

Customer Profiles

Prioritization

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Customer History

Third-Party Integrations

Campaign Management

Prospecting Tools

Multivariate Testing

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

51-200

201-500

501-1000

1000+

Marketo Engage

In Person

Live Online

Webinars

Documentation

Videos

TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered by your data. We make the complex world of marketing easy with everything a business needs to differentiate itself, becoming more efficient and scalable to grow smarter and faster!


TapClicks is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel, e-commerce and HIPPA agencies.


This platform allows users to combine their marketing campaigns and performance results in a unified digital dashboard. TapClicks provides on-demand analytics, comparative scoring, advanced trending insights and data visualization within a single solution.


TapClicks has instant-on integrations with more than 250 marketing platforms such as Google Data Studio, Google AdWords, Facebook Ads, Pinterest, YouTube, Instagram, Foursquare, LinkedIn, Bing Ads and many more. These integrations help users manage all their marketing campaigns in a single place.


TapClicks' reporting feature tracks and manages automatic uploads to Google Drive, Dropbox, or FTP. Users can also schedule email delivery, export and send to Word, Excel or PDF.


TapClicks allows users to create client-ready dashboards and reports with the help of interactive charts and graphs. It also allows users to add logos, custom titles and support links to the reports.



Real Time Analytics

Forecasting

Visual Discovery

Charting

Ad hoc Reporting

Multi-Account Management

Single Sign On

Strategic Planning

Project Management

Site Search Tracking

Digital Asset Management

Scheduled/Automated Reports

Audience Targeting

Functions/Calculations

Self Service Data Preparation

Activity Planning

Private Dashboards

Social Media Monitoring

TapClicks offers a variety of subscriptions plans for its unified Orders, Workflow, Analytics and Reporting Platform on a month-to-month and annual basis. We offer customized packages catered to your needs. Try us out for free!

Marketo Engage vs TapClicks

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