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About Proof BusinessGPS
Proof BusinessGPS™ maps out strategic marketing routes to measure and bring value to a company’s advertising efforts across all marketing channels. Proof’s use of regression and predictive analytics equips the software brand with the tools to forecast insights according to the cause and effect relation between marketing investments and marketing ROI.
CMOs and marketers can use these insights to determine their budget allocation and marketing spend. Proof BusinessGPS™ examines the cause and effect relation between marketing investments and ROI to help companies improve their marketing efforts.
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