Marketing Evolution

Marketing Evolution's consumer-centric measurement enables you to measure how different consumers differ in their response to media. The unified model can simultaneously link tactical and strategic investments across all channels. Full-funnel optimization can optimize to one or multiple behaviors or outcomes simultaneously. Marketing Evolution is flexible and resilient by design to help you manage your taxonomy with flexible data formats, granularities, cadence to accommodate available data and potential changes. Marketing Evolution is a single model which links tactical and strategic investments, which means no more subjective reconciliation of conflicting insights from multiple tools. Other features include multi-KPI Management to balance brand and performance mar...