# Keen Software Reviews, Demo & Pricing - 2026 > Review of Keen Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing-planning/mida-keen-decision-systems-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / Keen Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Keen 2026: Benefits, Features & Pricing Wondering if Keen is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Keen 4.4 [(5)](https://www.softwareadvice.com/marketing-planning/mida-keen-decision-systems-profile/#reviews) Pricing Starting at $25,000.00 per year ### About Keen Keen is a data-driven, predictive marketing analytics platform that measures and optimizes marketing's full financial contribution across all channels. Keen enables marketers to plan, optimize, and understand future investments by each channel. Keen's forward-looking models help teams to optimize future investments by week. Wondering if Keen is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## Keen User Interface ## Popular Keen Alternatives Main Product Keen 4.4 [(5)](https://www.softwareadvice.com/marketing-planning/mida-keen-decision-systems-profile/#reviews) Ratings Breakdown - 3.60Ease of use - 4.67Value for money - 4.40Customer support - 4.20Functionality Pricing Starting at $25000.00 per year Get Price Alternative Product [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) 4.9 [(43)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.87Value for money - 4.64Customer support - 4.63Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.39Value for money - 4.48Customer support - 4.41Functionality Pricing Starting at $2000.00 per month Get Price Alternative Product [AITA](https://www.softwareadvice.com/product/523274-AITA/) 5.0 [(7)](https://www.softwareadvice.com/product/523274-AITA/#reviews) Ratings Breakdown - 4.57Ease of use - 4.71Value for money - 4.71Customer support - 4.43Functionality Pricing Starting at €1500.00 per month Get Price Alternative Product [Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/) 4.8 [(55)](https://www.softwareadvice.com/marketing/dreamdata-io-profile/#reviews) Ratings Breakdown - 4.64Ease of use - 4.85Value for money - 4.83Customer support - 4.76Functionality Pricing Available upon request Get Price Alternative Product [Factors.ai](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/) 4.8 [(19)](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.61Value for money - 5.0Customer support - 4.53Functionality Pricing Starting at $15000.00 per year Get Price ## Keen Pricing and Plans Starting price: $25,000.00 per year Free Trial Free Version Basic $25,000.00 per user, per year No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Keen Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of Keen Ad hoc Reporting AI/Machine Learning Bayesian Analysis Budgeting/Forecasting Campaign Planning Campaign Tracking Collaboration Tools Cross Channel Attribution Dashboard Data Discovery Data Visualization Demand Forecasting Forecasting Goal Setting/Tracking Media Planning Modeling & Simulation Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Touch Attribution Multivariate Analysis Predictive Analytics Presentation Tools Regression Analysis Reporting/Analytics Reporting & Statistics ROI Tracking Spend Management Statistical Analysis Statistical Simulation Time Series Analysis Visual Analytics What-if Analysis ## Keen User Reviews Overall Rating 4.4 Ratings Breakdown 5 40% 4 60% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 3.6 Value for money 4.7 Customer support 4.4 Functionality 4.2 Have you used Keen and would like to share your experience with others? William (Bill) M. Verified reviewer Food & Beverages 501-1000 employees Used weekly for less than 12 months Review source Reviewed September 2018 Real VALUE in real time 5 We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with HAVAS (media buying) to maximize ROI when it is appropriate. We are having smart discussions around when ROI is not the first priority (competitive blocking, new item introduction, etc.). Overall, a much improved conversation versus our once a year conversation from traditional Marketing Mix. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: 1\. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture. 2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc. 3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same. Cons: 1\. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time. 2. Tool is new(er) and they are constantly updating and making easier to use. It is very functional today, and will likely even be easier by the time you read this, but there pains with this growth depending on how new you join. Pro of this is that you can help direct that growth. Read More VR Verified Reviewer Consumer Goods 11-50 employees Used weekly for less than 6 months Reviewed January 2019 Excellent Tool 5 Very proactive, and attentive. Have been great about working with us to get to a working model quickly. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: \-Scientific approach to projections -Ability to layer in many different kinds of tactics -Attribution -Early results tied with our internal data, which earned our trust Cons: A little complicated to use for traditional marketing employees. Read More AC Adam C. Verified reviewer Food & Beverages 201-500 employees Used monthly for less than 2 years Reviewed July 2019 Fast, Actionable Results 4 The customer service with Keen has been one of the best features. The support team is always quick to walk us through solutions or take over a project for the sake of time. Ratings Breakdown 4 Ease of use 5 Customer support 4 Functionality Pros: What attracted us most to Keen was the cadence of reporting and granularity of the output. Waiting 6-12 months is often too long to action on the results and similarly, only having results at a broad channel level did not give us the level of detail needed to make optimizations. Keen has solved for both of those concerns. Cons: The biggest challenge has been the way spend is amortized over the course of the campaign versus tied to the specific time period. This does not always align with the way we secure media. Read More SK Susan K. Consumer Goods 201-500 employees Used other for less than 2 years Review source Reviewed September 2018 Good Product 4 Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy. Ratings Breakdown 3 Ease of use 4 Customer support 4 Functionality Pros: Gives us a good sense of ROI and helps us make decisions on tactics for the future. Cons: Not super user-friendly. Takes a bit of onboarding. Read More DP Diane P. Food & Beverages 10000+ employees Used monthly for less than 2 years Reviewed January 2019 Keen provides insights to drive an efficient & profitable marketing mix 4 Ratings Breakdown 4 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: The ability to run scenarios in the software allows for the marketing team to align on the most efficient and effective marketing tactics to maximize the spend's ROI and NPV. Cons: The training on the system has to be very detailed so the inputs and constraints are captured accurately to generate applicable results. Read More Showing 1 - 5 of 5 Reviews ## Other Top Recommended Marketing Attribution Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3016) Recently recommended **4** times [Measured](https://www.softwareadvice.com/bi/measured-profile/) **5.0** (10) Recently recommended **1** times [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6059) Recently recommended **0** times [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) **4.3** (711) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Keen with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice