# Planful for Marketing Software Reviews, Demo & Pricing - 2026 > Review of Planful for Marketing Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing-planning/plannuh-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Planning Software](https://www.softwareadvice.com/marketing-planning/) / Planful for Marketing Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Planful for Marketing 2026: Benefits, Features & Pricing Wondering if Planful for Marketing is right for your organization? Our Marketing Planning Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Planful for Marketing 5.0 [(10)](https://www.softwareadvice.com/marketing-planning/plannuh-profile/#reviews) Pricing Starting at $6,000.00 per year ### About Planful for Marketing Planful for Marketing is a marketing planning solution that helps businesses manage and track marketing goals, campaigns, budgets and overall returns on investment (ROI) from a centralized platform. It enables marketing professionals to create and assign campaigns, budgets, and activities to pre-designed qualitative and quantitative goals. Plannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing. Plannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers. Wondering if Planful for Marketing is right for your organization? Our Marketing Planning Software selection experts can help you in 15 minutes or less. ## Planful for Marketing User Interface ## Popular Planful for Marketing Alternatives Main Product Planful for Marketing 5.0 [(10)](https://www.softwareadvice.com/marketing-planning/plannuh-profile/#reviews) Ratings Breakdown - 4.80Ease of use - 4.90Value for money - 5.0Customer support - 4.70Functionality Pricing Starting at $6000.00 per year Get Price Alternative Product [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) 4.8 [(2127)](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.86Value for money - 4.85Customer support - 4.68Functionality Pricing Starting at $17.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3471)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2281)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6234)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price ## Planful for Marketing Pricing and Plans Starting price: $6,000.00 per year Free Trial Free Version Basic $6,000.00 per year No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Planful for Marketing Features - Popular features found in Marketing Planning Budgeting/Forecasting Goal Setting/Tracking Marketing Calendar Media Planning Project Management Roadmapping - More features of Planful for Marketing Access Controls/Permissions Activity Dashboard Activity Planning Activity Tracking Alerts/Notifications API Asset Lifecycle Management Assignment Management Calendar Management Campaign Analytics Campaign Management Campaign Planning Chart of Accounts Collaboration Tools Commenting/Notes Consolidation/Roll-Up Content Management Customizable Reports Dashboard Creation Data Import/Export Data Visualization Deadline Management Document Management Document Storage Drag & Drop Expense Management File Management Forecasting Gantt/Timeline View Income & Balance Sheet Marketing Automation Multi-Channel Marketing Multi-Company Multi-Currency Multi-Department/Project Planning Tools Predictive Analytics Presentation Tools Profit/Loss Statement Progress Tracking Projections Project Planning Project Templates Project Tracking Real-Time Data Real-Time Reporting Real-Time Updates Receipt Management Reminders Reporting/Analytics Reporting & Statistics ROI Tracking Role-Based Permissions Scenario Planning Search/Filter Self-Service Reporting Single Sign On Spend Management Status Tracking Strategic Planning Tagging Task Management Task Planning Task Progress Tracking Task Scheduling Third-Party Integrations To-Do List Version Control Visual Analytics ## Planful for Marketing Integrations Google Ads Integration rated undefined from -1 review ## Planful for Marketing User Reviews Overall Rating 5.0 Ratings Breakdown 5 100% 4 0% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.8 Value for money 4.9 Customer support 5.0 Functionality 4.7 Have you used Planful for Marketing and would like to share your experience with others? Aaron B. Verified reviewer Computer & Network Security 201-500 employees Used weekly for less than 2 years Review source Reviewed March 2022 Run Marketing Like a Well-Oiled Machine 5 Plannuh has been incredibly flexible and I've been able to manage the marketing function no matter what the business and market throws our way. I have absolute confidence in where our spend is on any given day and have the ability to quickly pivot money to a new initiative without wondering the impact to other campaigns or the budget. Next, I'm able to keep the marketing function focuses on OKRs that align to the corporate goals and keep that scoreboard front-and-center. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The Customer Success Team at Plannuh is amazing. They get Marketing and advise you on the best configuration for YOU. The software is incredibly flexible to adapt to any marketing org. Cons: With great power, comes great... complexity. Finding a consistent way to organize ALL of your Campaigns and aligning them to Goals with the same level of granularity is tough. As such, the learning curve on how to create a plan from the start is difficult but critical. But that's where the CSM team comes in to help you crawl, walk, and then run. Reasons for choosing Planful for Marketing Purpose-built software for marketing and data integrity Read More MB Megan B. Verified reviewer Information Technology and Services 51-200 employees Used daily for less than 2 years Review source Reviewed August 2020 Gone are the days of spreadsheets 5 Budget reconciliation is never easy (or fun). This makes it so much easier and less time consuming. I save so much time each month because of the visibility I have with Plannuh. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: So easy to setup, move budget around, see what we've spent so far for the year and what we have leftover. Access to real-time spend consistently and accurately. Not needing to worry about wrong or messed up excel/google sheet formulas (and, version control!) has been huge. The team at Plannuh has been a huge help and really quick to respond when I have questions or need help. Cons: Since it's a new technology/company, there are times where it can act buggy. Also no integrations (yet!) but they're coming. Integrations will be key for us. Reasons for choosing Planful for Marketing They wouldn't sell to us because we are too small...however they're the ones that recommended Plannuh to us. Read More ES Elizabeth S. Verified reviewer Banking 51-200 employees Used weekly for less than 2 years Review source Reviewed March 2022 Plannuh for Marketing Budgets & Plans 5 Marketing plans, marketing budget, expense allocation, expense tracking, and budget reporting have all been solved with this software. Additionally, they provide several webinars, books, workshops, and tools to assist you with building out your plan and budget to present annually. This has helped with shaping our marketing plan, goals, and budget to align better with our business strategy, goals, and plan. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Plannuh makes it extremely easy for tracking expenses and assigning those expenses to a direct campaign, project, or operational bucket. Leave behind your excel sheets, they are no longer needed to track your budget. This has saved me so much time and made the ability to pull expenses that directly impact a marketing strategy simple. There are several beneficial features and they have been continuing to evaluate the product to make enhancements. They didn't just set it up and leave it to become outdated. Cons: There have been minimal "bugs" like attaching an invoice to an expense the invoice would disappear even though it would say it saved. They look at what you report and actually fix it or provide a best practice so it doesn't continue to happen. Reasons for choosing Planful for Marketing Ease of use and enhanced features that make it easy to track expenses. Additionally, the information and advice they are willing to provide. Read More JM Jesse M. Insurance 10000+ employees Used daily for less than 6 months Review source Reviewed April 2026 Good Reporting, Interface Needs Polishing 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I really like how Planful consolidates our marketing data from various channels into one place. It makes reporting so much easier and quicker, allowing us to actually see what's working without spending hours pulling spreadsheets. The visualisations are pretty clear too. Cons: The user interface can feel a bit clunky sometimes, especially when navigating between different modules or setting up custom reports. It took a bit to figure out, and I occasionally wish it were more intuitive, though it's not a huge deal. Read More MF Mark F. Verified reviewer Computer Software 11-50 employees Used weekly for less than 2 years Review source Reviewed May 2022 Critical app for marketing performance management 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I like working with Plannuh's super helpful team. They spend time upfront getting to know us and making sure that we are successfully onboarded and getting value. I especially love how the product takes away the headaches associated with tracking what we've spent or committed to for the rest of the year versus our budget. Plannuh also provides a wealth of online resources for CMOs and marketing leaders. Cons: There is nothing I dislike about the software. It's an easy platform to use and the team is incredibly easy to work with. Reasons for choosing Planful for Marketing Plannuh helps me manage our marketing budget and ensures that we're investing in the highest impact marketing channels. Their product is far better than any of the other solutions I have seen. Read More NS Nicole S. Verified reviewer Computer Software 11-50 employees Used daily for less than 12 months Review source Reviewed May 2022 One of a kind 5 Managing our marketing budget and measuring our ROI is much easier thanks to Plannuh. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I really like the fact that Plannuh is a tool designed for busy marketers like me. The ease of use that comes along with Plannuh makes it easy to bring the tool in-house quickly. Not to mention their great onboarding process. \[SENSITIVE CONTENT\] has been of great assistance to us in helping to get us up and running and increasing our confidence in the tool. Cons: It meets all of our current needs. Nothing that we dislike. Read More Scott M. Verified reviewer Marketing and Advertising 2-10 employees Used monthly for less than 2 years Review source Reviewed April 2020 Campaign Financial Management for Creatives is Possible! 5 This has been a game changer! We can visualize budgets accurately, build to goals, and then track to goals. We have implemented this tool at the beginning of client relationships, use it in yearly budget planning, and check back with clients on a minimum of a monthly basis. This tool will become a required part of your workflow. Promise. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Plannuh made the terrible process of allocating marketing budgets visual, which is a game changer for creatives working with account people. At last, EVERYONE understands, including the clients! Cons: Plannuh is early in its development cycle, so little things can be quirky, such as user management. HOWEVER, tech support is top notch, personal, and CRAZY-QUICK. So they get on it fast! Reasons for choosing Planful for Marketing THIS IS SO MUCH EASIER. And trackable. And easy. Read More KN Karen N. Verified reviewer Financial Services 201-500 employees Used weekly for less than 12 months Review source Reviewed November 2022 Great platform for marketers 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use and has created efficiency within our team. Goodbye, manual labour & spreadsheets! Competent Plannuh client success team who is responsive and proactive, it's obvious marketers created this tool for marketers. Accessible Plannuh c-suite, open to connecting and discussing specific campaigns/issues you're facing. Cons: Really no complaints. The only thing I'd like to explore further is that in our wealth management business, our metrics are quite specific. i.e. client retention %, aum size, etc. The platform seems more focused on lead generation vs client retention, so i haven't fully explored how to measure the latter (which is our core focus) in plannuh. Read More NO Nora O. Verified reviewer Marketing and Advertising 501-1000 employees Used monthly for less than 12 months Review source Reviewed June 2022 Worth IT!!! 5 I cannot say enough good things about Plannuh and my experience with the team. The customer service is incredible and if the software itself wasn't good, I would continue using Plannuh solely because of the Plannuh team that I got to work with. Thankfully, I not only really like the software, but I also really like my Plannuh team! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I really liked how you could store everything in your account and how once you have everything in there, you could see if the event you attended was a good idea or not from a cost/roi perspective. Cons: The software/website is a bit slow for me, but it's the only small issue that I have and can certainly overlook it compared to all the pros you get when using this software. Read More IR Ines R. Verified reviewer Computer Software 5001-10000 employees Used daily for less than 6 months Review source Reviewed June 2020 Best Marketing Resource available 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It's easy to use, integrates with other software and helps me save many hours a year! Cons: It did the job expected to be honest and I am looking forward to exploring it further Read More Showing 1 - 10 of 10 Reviews ## Other Top Recommended Marketing Planning Software [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** (3515) Recently recommended **6** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3008) Recently recommended **5** times [Measured](https://www.softwareadvice.com/bi/measured-profile/) **5.0** (10) Recently recommended **1** times [Trello](https://www.softwareadvice.com/project-management/trello-profile/) **4.5** (23541) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Planful for Marketing with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice