StructuredWeb made it easy for multiple vendors to upload their Go-To-Market (GTM) content into a single platform. It also made it easy for partners to have one location where they could access, co-brand, and launch GTM strategies from multiple vendors. No one else is doing this.

The concept of multiple vendors on one platform with multiple partner networks is new. Some education among vendors and partners may be necessary if that is what you are trying to do.

Overall, it was great. We saw increased partner usage and positive feedback.

StructuredWeb helped our vendors manage and connect with their channel partners. It made it easy for us to supply them with the various marketing tools and resources they needed to get the job done. The go-to-market capabilities allowed for better lead tracking and management. The customization gave us the opportunity to maintain our brand and image throughout our channel partners.

It did take a little while getting used to, especially as there are so many features to use, however, once the team felt comfortable with it, we loved it.