Amplitude

RATING:

4.6

(61)

About Amplitude

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics. Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas. Amplitude provides features inc...
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Amplitude Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Amplitude

1 - 5 of 61 Reviews

User Profile

Pedro

Verified reviewer

Financial Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2023

Best Analytics tool

PROS

- Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way

CONS

- It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns

Kaustubh

E-Learning, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

Wonderful for Product Analytics

Exceptionally amazing.

PROS

- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention)

CONS

- Limitation in "join" functionalities to group multiple events

Reason for choosing Amplitude

Data visualization powers are extensive.

Reasons for switching to Amplitude

Ease to use in Amplitude and the breadth and depth of options was something that MixPanel didn't offer.

Ankan

Media Production, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2023

Amplitude is a must have for marketers and product managers.

Overall a satisfied user. Just wish it was faster.

PROS

Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc.

CONS

Speed of page loads. The report building workflow is cumbersome.

Reason for choosing Amplitude

Better product and good support. Better integrations.

Anonymous

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed April 2018

Good free plan but not many features.

Cheap analytics with a good set of features.

PROS

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

CONS

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Melisa

Computer Software, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2023

Best product analytics tool but pricey

PROS

The perfect tool to define and analyse events. Some of the analysis types our product teams appreciate would be very costly to build ad-hoc. Performant tool and good customer support.

CONS

It is theoretically quick to build analysis but because it is so easy, it's also easy to get things wrong or interpret them wrong. The team managing the events and properties need to do a really good job in keeping things clean in the tool so that the stakeholders don't end up building misleading self-serve reports.