About Amplitude

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics.

Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas.

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13 Reviews of Amplitude

Average User Ratings

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Showing 1 - 13 of 13 results

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December 2019

User Profile Picture

Jovan from Nifty

Verified Reviewer

Company Size: 11-50 employees

Industry: Computer Software

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Great software for product and customer acquisition analysis

Now we are using one tool instead of three tools in combination for the same thing.

Pros

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Reasons for Choosing Amplitude

Provides more advanced features and solving the attribution problem.

November 2019

Yaron from Unstatic Apps

Company Size: 2-10 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

The best tool for mobile app analytics - easy to deploy yet super powerful

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Reasons for Choosing Amplitude

It's easier to integrate, the interface is much simpler, you can create much more flexible queries. It's perfect!

June 2021

Thazeem from Shaw Academy

Company Size: 501-1,000 employees

Industry: E-Learning

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2021

Increased the lead flow

We didn't face any issues in Amplitude till now in using this we are happy using this product

Pros

Helped the Customer Support and IT team to figure where we need the changes to be done for user flow

Cons

No Cons we have came across till using this software. Easy to go and managable. All good features with this.

April 2018

Anonymous

Verified Reviewer

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

April 2018

Good free plan but not many features.

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

October 2020

Amit from Yotpo

Company Size: 501-1,000 employees

Industry: Internet

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

October 2020

Powerful for in app visibilty

Love it. I can easily track and monitor whatever is going on our website.

Pros

Ease of creating charts and dashboard. Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan.

Cons

To be honest, there isn't much to dislike. We're using the free tier which is sufficient for our needs.

Reasons for Switching to Amplitude

Amplitude is more powerful, user friendly and they have a great free plan.

January 2021

Simon from Siper Apps

Company Size: 1 employee

Industry: Health, Wellness and Fitness

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

Free tier is amazing!

Pros

Amplitude has given me great insights at an incredible price. As an indie developer, you can go very far with the free tier.

Cons

I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself.

Reasons for Switching to Amplitude

Amplitude has been great. I was using firebase previously and there is a night and day difference when using amplitude. It is so much easier to set up and you get deeper insights.

September 2020

Andrew from The Black Tux

Company Size: 51-200 employees

Industry: Apparel & Fashion

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

5.0

September 2020

Powerful, Great Functionality

Would recommend overall. Easy enough for there to be adoption across the company but powerful enough so that power users could rely on it alone without going into the data warehouse.

Pros

Love the custom, easy to share links and strong flexibility in how data is displayed. Also intuitive way to build cohorts

Cons

Some inconsistencies in how data is calculated depending on the uniques vs totals across time ranges. Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted. Minor details that would have made the tool even better.

August 2018

Matylda from LiveChat - customer service software

Verified Reviewer

Company Size: 201-500 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

3.0

Functionality

5.0

August 2018

Best product analytics tool for teams

Pros

If you're looking for a tool that will allow your team to collaborate when pulling and analyzing your product data, you should try Amplitude. With this tool, you can create i.e. user funnels and easily share them with others. You can also create a dashboard to keep all your important metrics in one place which can be a lifesaver if you're a busy product marketer like me.

Cons

Although you get used to their navigation over time, it can be a bit frustrating in their beginning. I also wish they would explain the features a bit better in their documentation.

August 2018

Sean from Freelance Development

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

August 2018

Decent free plan service but the interface has become increasingly overcomplicated over the years.

They ability to freely monitor my application in realtime

Pros

I like their free plan its a godsend for indie developers like myself who have a limited budget. Their user activity activity information and presentation is top notch. For example on that page I click on a individual user and see how long they've used my app, see what they did during each session and I can even select a option to see what events they're triggering in realtime.

Cons

Over the years its become increasingly more complicated to use their interface and find the information I'm looking for. When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

November 2019

User Profile Picture

Aaron from Airtasker

Verified Reviewer

Company Size: 51-200 employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Functionality

4.0

November 2019

Great product for data if your organisation supports it

The main use cases we have are: - Who uses our site on what platform - Conversion/Funnel analysis for specific flows

Pros

Very useful tool for funnel/conversion analysis. Great support team - customer success managers willing to upskill your team. Relatively well supported product and development team actively working to incorporate customer features Plugin makes finding events more accessible to non technical users UI is learnable for basic events

Cons

Initially, learning to use the product requires upfront investment. There are some basics, conceptual model things that must be learnt e.g. If I change someone else's charts, or do I make a version of it, or do I edit their version. Like all data analytics tools, you can go horribly wrong if: - you have the wrong events instrumented - you are applying the wrong data The charts that are shown are pretty basic/ugly and you can't always format them the way that you want or makes sense. It is dependent upon engineering to build the events.

February 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

February 2019

An easy to use analytics dashboard for all members of your product team

Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.

Pros

As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Cons

I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team).

June 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

June 2019

Easy to extract and visualize data

Pros

Intuitive environment in order to get graphics faster

Cons

You have to know all the variables first, it should be improved with a sort of glossary for each variable it manages first

June 2019

Aleksandar from Slice

Verified Reviewer

Company Size: 201-500 employees

Industry: Consumer Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

June 2019

Easy to use app for a non expert data analyst

We use Amplitude for keeping track of our SEO analysis, IOS, and Android app reviews, as well as consumer acquisition.

Pros

Amplitude has very clean and easy to use user interface, which makes data analytics looks so easy. It offers customizable visualizations that are very useful as reporting tools. Now we don't have to switch platforms to check our IOS or Android app reviews separately, it is one platform to rule them all.

Cons

So far I haven't found any issues or blockers that I can specify here, my overall experience has been prety Ok.