Find the best Product Analytics Software


Compare Products

Showing 1 - 20 of 55 products


Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time gui...Read more about Whatfix


UXCam is a mobile analytics software designed to help businesses analyze sessions, events, screen flows, heatmaps and more. The platform enables managers to record screen activities in various formats including video playback and ...Read more about UXCam


Extellio is a cloud-based solution that helps individuals monitor, investigate, and improve user experience, conversion, or user journeys. It comes with all the tools teams need in one place and with extensive human help if needed...Read more about Extellio

4.5 (2 reviews)


Draxlr is a next-generation BI tool that integrates with SQL database and generates insights to help you make better business decisions. It enables users to build stunning dashboards, reports, and visualizations easily. Features i...Read more about Draxlr

No reviews yet


LiveSession is a product analytics solution designed to help businesses analyze customers' behavior to enhance conversion rates, revenue and user experience. Teams can use session replays to view users' activity on websites and id...Read more about LiveSession

Revenue AI

Revenue.AI provides a Comprehensive AI-driven Platform and virtual Center of Excellence to Automate Revenue Management for CPG & Retail. The Platform was designed to reduce the decision cycle from several months to a couple of da...Read more about Revenue AI

No reviews yet


Totango is a cloud-based customer success and retention platform. It enables an enterprise to accelerate customer success, adoption, retention and expansion by managing all post-sales activities. It increases the conversion rate b...Read more about Totango

Learn More


Designed for midsize and large businesses, Insightech is a web analytics solution that helps collect website visitor data. It enables marketers to receive insights into visitor and customer journeys across all digital assets via f...Read more about Insightech

No reviews yet


Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary featur...Read more about Smartlook

Learn More


Countly is an open-source mobile and web analytics platform that caters to businesses across various industries that want to gain data-driven insights into how their digital products are being used. The solution offers a variety o...Read more about Countly


Kissmetrics is a cloud-based customer engagement and email campaign automation solution. It helps businesses understand website visitors through behavior-based analysis. Designed for small firms, it provides a centralized platform...Read more about Kissmetrics

Gainsight PX

Gainsight PX is a cloud-based solution designed to help businesses of all sizes create product adoption strategies through analysis of customer engagement. Key features include feedback collection, audience segmentation, goal sett...Read more about Gainsight PX

4.0 (7 reviews)


Auryc is a cloud-based customer experience (CX) solution that caters to businesses across various industries such as vacation rentals, hospitality, fashion, apparel and more. Key features include a customer journey intelligence pl...Read more about Auryc

No reviews yet

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites...Read more about Google Analytics 360

Learn More


Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions, perfect for UX professionals, Product Managers, Digital Marketers, startups, small businesses, and enterprises. With Mo...Read more about Mouseflow

Learn More Intelligence Intelligence is a cloud-based competitive intelligence and analytics software designed to help businesses in the gaming, retail, eCommerce, banking, advertising, entertainment, transportation, and travel industries navigat...Read more about Intelligence

Piwik PRO

Piwik PRO Analytics Suite allows for tracking users' online behavior and interactions with sites, digital products, and apps. With Piwik PRO, companies can make more informed decisions while respecting visitors’ privacy. Piwik PRO...Read more about Piwik PRO


Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights...Read more about Amplitude

Learn More


Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. Get complete data with a single snippet...Read more about Heap

Learn More


FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. From clicks to page transitions, everything is indexed automatically. Th...Read more about FullStory

Learn More

Buyers Guide

Last Updated: March 16, 2023

Software Applications for Product Analytics

If you are a product manager or work at a product-based company, then you already know that using guesswork to design and market your products and services will not build better products or drive customer success. You need to know how users are using the product, whether the product is working, what the most important features are, what users like/dislike about the product, and where the customer churn is happening. Answering all these questions will help diagnose issues, develop improved digital experiences for the customer, and understand customer engagement.

Product analytics software helps you find answers to all these questions and understand user behavior and how a customer actually feels about the product. These tools track the customer journey by collecting data on how they interact with the product. Businesses can utilize the insights provided by such tools to understand critical issues such as poor conversion rate and product issues. This can help businesses develop actionable insights and improve customer satisfaction.

Before you dive into every data analytics tool in the market, you need to choose the right tool that will help you get the best results. This guide will help you understand the different factors you must consider when shortlisting a product analytics tool.

Here’s what we'll cover:

What is product analytics software?

Product analytics software is a set of tools that allow product managers and product teams to collect user-level data on how customers interact with their products via desktop websites, mobile websites, or applications. These software tools provide insights on user engagement, what features customers use, problems they face, and so on.

Product analytics help businesses understand user behavior by tracking their actions or engagements on the application site. Understanding user behavior will enable product managers to improve the user experience (UX) of their products which will lead to improved conversions, retention of customers, and all around, better products.


Data visualization in Mixpanel (Source)

Common features of product analytics software

Software features vary by product or vendor, but most product analytics platforms have the following features in common:

Data visualization

See and understand trends, outliers, and patterns in data in graphical representations using visual elements such as charts, graphs, and maps.

Product data management

Capture, organize and track product-specific data and information in a centralized location. This data includes product usage, features, design data, user feedback, and configurations.

Cohort analysis

Categorize and divide data into groups with common characteristics before analysis.

Conversion tracking

Analyze what happens after a customer interacts with your ads - whether they purchased the product, signed up for a free trial, downloaded your app. This helps you understand how your products are selling and at what rate you are converting leads.

Customer segmentation

Segment your customers into groups with similar characteristics or parameters such as demographics, gender, and buying behavior. This can improve your marketing analytics through targeted marketing messages to establish customer relationships.

Engagement tracking

Monitor customer interactions and which interactions bring about the most value. This includes, number of visits, total logins, number of tasks performed, files stored and deleted, and other parameters.

Funnel analysis

Analyze a series of events that lead towards an outcome on a website and how many users get through each of those steps. Example: the flow that starts with an advertisement-to-purchase journey in online advertising.


Trigger notifications or alerts via email to keep up with important and time-sensitive information.

What type of buyer are you?

Before evaluating software, you should assess the type of buyer you are. The majority of buyers in the insight engines market belong to one of these categories:

  • Product managers: The product manager of an organization has to understand their customers’ needs so that they can build useful products. They are mostly involved in conducting customer interviews, surveys, and examining product analytics. They can do so by collecting data from various sources including social media and other third party sources. But a product analytics tool can provide them with timely information on product usage, user engagement, time spent on the app/site and other key performance metrics (KPIs) seamlessly by integrating all data sources into one single organized view.

    A fully-featured product analytics tool with dashboard customization, custom segments, session recording, and automatic data capturing features would be suitable for these buyers. It’ll help them monitor key user behavior with their products such as onboarding, free trial conversions, and new feature launches to increase customer retention and build better products.

  • Product designers: The product designer (especially the UX designer) is mostly responsible for UI and UX design of their products to provide end-users with the best possible experiences. Without proper insight into product features, it becomes difficult for developers and designers to innovate, and improve their product performance. They need a product analytics tool that can help them uncover user pain points and what customers like/dislike about the products they use.

    They should opt for a tool that includes features for A/B testing, engagement measuring by feature, user analytics, and to visualize user configuration changes over time. Such data can help them eliminate bugs, fine-tune features, and verify product concepts. It allows developers/designers to test and speed up product design and better prepare for launch.

Benefits of product analytics software

  • Improved customer retention: Using product analytics software can help you uncover insights on user returns on your website over a period of time, time spent on the site, number of visits, and churned customers. By examining such key parameters through customer segmentation, engagement tracking, and data visualization, product analytics tools can help create strategies to improve retention over time, implement fixes, and improve product experience.

  • Better product marketing: The conversion tracking and customer segmentation capabilities of such software can help product managers and marketers of your organization sell a product to users. By tracking users’ digital footprints to see which marketing programs (emails, social posts, campaigns) bring more visitors, you can create more targeted campaigns and improve customer onboarding.

Market trends to understand

Here’s a recent trend in the global product analytics software market that you should be aware of:

  • Growing demand for AI/ML-enabled product analytics software: With the rise in the use of artificial intelligence (AI) and machine learning (ML) technology, product analytics software vendors are integrating AI to their platforms to enable automatic data capture of user level data, and scale personalizing digital experiences. AI-enabled analytics tools or product intelligence platforms with the help of machine learning capabilities can provide self-service, cross-platform analytics that uncovers answers, trends, correlations, and new questions in real-time. This can help product teams to make better and faster decisions by analyzing detailed behavior, user attributes, and channels.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.