# Best Product Analytics Software - 2026 Reviews & Pricing > Find the best Product Analytics Software for your organization. Compare top Product Analytics Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/product-analytics --- [Home](https://www.softwareadvice.com/) / Product Analytics Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Product Analytics Software of 2026 Updated June 4, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 62 results ### Compare Products Showing 1 - 25 of 62 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holi...[Read more about Adobe Customer Journey Analytics](https://www.softwareadvice.com/web-analytics/adobe-customer-journey-analytics-profile/) **4.6** ([5 reviews](https://www.softwareadvice.com/web-analytics/adobe-customer-journey-analytics-profile/#reviews)) Free trial Free version Integrations Integrations Google Cloud Microsoft Azure +7 more +6 more +5 more Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatma...[Read more about Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) **4.7** ([260 reviews](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Google Analytics 360 +6 more +5 more +4 more Lucky Orange's Best Rated Features 4.82Transcripts/Chat History See All Lucky Orange's Worst Rated Features 3.83Behavioral Analytics See All [Glassbox](https://www.softwareadvice.com/customer-experience/glassbox-profile/) Designed for businesses in insurance, travel, telecommunications, retail and other industries, Glassbox is a cloud-based solutio...[Read more about Glassbox](https://www.softwareadvice.com/customer-experience/glassbox-profile/) **4.9** ([54 reviews](https://www.softwareadvice.com/customer-experience/glassbox-profile/reviews/)) Free trial Free version Integrations Integrations Google Analytics 360 Adobe Analytics +1 more +0 more +0 more Glassbox's Best Rated Features 5.0Sentiment Analysis See All Glassbox's Worst Rated Features 4.78Element Analytics See All [Contentsquare](https://www.softwareadvice.com/customer-experience/contentsquare-profile/) Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary e...[Read more about Contentsquare](https://www.softwareadvice.com/customer-experience/contentsquare-profile/) **4.8** ([116 reviews](https://www.softwareadvice.com/customer-experience/contentsquare-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Google Analytics 360 +42 more +41 more +40 more Contentsquare's Best Rated Features 5.0Behavioral Analytics See All Contentsquare's Worst Rated Features 3.83Real-Time Notifications See All [Microsoft Clarity](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/) Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickl...[Read more about Microsoft Clarity](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/) **4.8** ([56 reviews](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Wix +10 more +9 more +8 more Microsoft Clarity's Best Rated Features 5.0Website Analytics See All Microsoft Clarity's Worst Rated Features 4.50Reporting/Analytics See All [Syft Analytics](https://www.softwareadvice.com/bi/syft-analytics-profile/) Syft Analytics is the award-winning interactive & collaborative financial reporting tool. From simple reports through to integra...[Read more about Syft Analytics](https://www.softwareadvice.com/bi/syft-analytics-profile/) **4.7** ([186 reviews](https://www.softwareadvice.com/bi/syft-analytics-profile/reviews/)) Free trial Free version Integrations Integrations Microsoft Excel QuickBooks Online +8 more +7 more +6 more Syft Analytics's Best Rated Features 5.0Accounts Receivable See All Syft Analytics's Worst Rated Features 4.09Forecasting See All [LogRocket](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/) LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product...[Read more about LogRocket](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/) **4.9** ([28 reviews](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/reviews/)) Free trial Free version Integrations Integrations Trello Jira +28 more +27 more +26 more [CommandBar](https://www.softwareadvice.com/digital-adoption-platform/commandbar-profile/) CommandBar is the AI-powered, non-annoying User Assistance Platform (UAP). Most tools designed to help users actually end up a...[Read more about CommandBar](https://www.softwareadvice.com/digital-adoption-platform/commandbar-profile/) **4.9** ([15 reviews](https://www.softwareadvice.com/digital-adoption-platform/commandbar-profile/#reviews)) Free trial Free version Integrations Integrations WordPress Wix +11 more +10 more +9 more CommandBar's Best Rated Features 5.0For Websites See All CommandBar's Worst Rated Features 5.0For Websites See All [Seller Assistant](https://www.softwareadvice.com/marketplace/seller-assistant-app-profile/) Incredible Product Research Tool for Amazon Sellers is Seller Assistant. Finding and evaluating products for online arbitrage an...[Read more about Seller Assistant](https://www.softwareadvice.com/marketplace/seller-assistant-app-profile/) **4.8** ([62 reviews](https://www.softwareadvice.com/marketplace/seller-assistant-app-profile/reviews/)) Free trial Free version Integrations Integrations Zapier +0 more +0 more +0 more Seller Assistant's Best Rated Features 4.85Product Data Management See All Seller Assistant's Worst Rated Features 4.61Search/Filter See All [NPAW Suite](https://www.softwareadvice.com/product/463393-NPAW-Suite/) NPAW Suite is a comprehensive platform that offers analytics capabilities for streaming services. It provides video, product, ad...[Read more about NPAW Suite](https://www.softwareadvice.com/product/463393-NPAW-Suite/) **4.8** ([22 reviews](https://www.softwareadvice.com/product/463393-NPAW-Suite/reviews/)) Free trial Free version Integrations Integrations Slack PagerDuty +2 more +1 more +0 more NPAW Suite's Best Rated Features 4.80Dashboard See All NPAW Suite's Worst Rated Features 3.86Alerts/Notifications See All [InnerTrends](https://www.softwareadvice.com/crm/innertrends-profile/) What if your product analytics tool actually knew your business, not just your data? Track the right data and actually get valu...[Read more about InnerTrends](https://www.softwareadvice.com/crm/innertrends-profile/) **4.9** ([12 reviews](https://www.softwareadvice.com/crm/innertrends-profile/reviews/)) Free trial Free version [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis report...[Read more about Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** ([8093 reviews](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Shopify +3 more +2 more +1 more Google Analytics 360's Best Rated Features 4.76Data Aggregation See All Google Analytics 360's Worst Rated Features 4.25Ad hoc Reporting See All [Reaktion](https://www.softwareadvice.com/product/499770-Reaktion/) Reaktion is a marketing analytics platform that helps eCommerce businesses and agencies track, report, and optimize marketing ef...[Read more about Reaktion](https://www.softwareadvice.com/product/499770-Reaktion/) **5.0** ([3 reviews](https://www.softwareadvice.com/product/499770-Reaktion/#reviews)) Free trial Free version Integrations Integrations Google Analytics 360 Shopify +11 more +10 more +9 more [Creabl](https://www.softwareadvice.com/product-analytics/creabl-profile/) Creabl allows businesses to define conversion and retention drivers. Teams can view how often users return and slice, and dice r...[Read more about Creabl](https://www.softwareadvice.com/product-analytics/creabl-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/product-analytics/creabl-profile/#reviews)) Free trial Free version [Draxlr](https://www.softwareadvice.com/bi/draxlr-profile/) Draxlr is a next-generation BI tool that integrates with SQL database and generates insights to help you make better business de...[Read more about Draxlr](https://www.softwareadvice.com/bi/draxlr-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/bi/draxlr-profile/#reviews)) Free trial Free version Integrations Integrations Slack Airtable +9 more +8 more +7 more [Statsig](https://www.softwareadvice.com/product/496222-StatSig/) Statsig is a product development platform that provides tools for experimentation, feature management, product analytics, and se...[Read more about Statsig](https://www.softwareadvice.com/product/496222-StatSig/) **5.0** ([2 reviews](https://www.softwareadvice.com/product/496222-StatSig/#reviews)) Free trial Free version Integrations Integrations Slack Microsoft Teams +7 more +6 more +5 more [User Vista](https://www.softwareadvice.com/survey/user-vista-profile/) User Vista is an in-app survey tool designed for businesses, particularly startups and small companies. This tool enables busine...[Read more about User Vista](https://www.softwareadvice.com/survey/user-vista-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/survey/user-vista-profile/#reviews)) Free trial Free version Integrations Integrations Zapier +0 more +0 more +0 more [heybooster](https://www.softwareadvice.com/product/501220-heybooster/) heybooster is an AI-driven eCommerce analysis platform that delivers actionable insights for marketing teams and agencies. Desig...[Read more about heybooster](https://www.softwareadvice.com/product/501220-heybooster/) **4.8** ([5 reviews](https://www.softwareadvice.com/product/501220-heybooster/#reviews)) Free trial Free version Integrations Integrations Google Analytics 360 Shopify +5 more +4 more +3 more [Smartlook](https://www.softwareadvice.com/product-analytics/smartlook-profile/) Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and...[Read more about Smartlook](https://www.softwareadvice.com/product-analytics/smartlook-profile/) **4.7** ([136 reviews](https://www.softwareadvice.com/product-analytics/smartlook-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Google Analytics 360 +20 more +19 more +18 more Smartlook's Best Rated Features 5.0Activity Tracking See All Smartlook's Worst Rated Features 4.67Heatmaps See All [Elm](https://www.softwareadvice.com/license-management/elm-profile/) Designed for small to large businesses, Elm is a cloud-based product analytics platform that helps streamline software licensing...[Read more about Elm](https://www.softwareadvice.com/license-management/elm-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/license-management/elm-profile/#reviews)) Free trial Free version Integrations Integrations Jira HubSpot CRM +1 more +0 more +0 more [ProductHQ](https://www.softwareadvice.com/crm/product-hq-profile/) Product HQ is a cloud-based solution that helps startups streamline the entire product lifecycle, from identifying business oppo...[Read more about ProductHQ](https://www.softwareadvice.com/crm/product-hq-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/crm/product-hq-profile/#reviews)) Free trial Free version [Revenue AI](https://www.softwareadvice.com/pricing-optimization/revenue-ai-profile/) Revenue.AI provides a Comprehensive AI-driven Platform and virtual Center of Excellence to Automate Revenue Management for CPG &...[Read more about Revenue AI](https://www.softwareadvice.com/pricing-optimization/revenue-ai-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/pricing-optimization/revenue-ai-profile/#reviews)) Free trial Free version [Shorter Loop](https://www.softwareadvice.com/customer-experience/shorter-loop-profile/) Shorter Loop is a software platform that enables companies to understand customer problems, conceptualize solutions, and create ...[Read more about Shorter Loop](https://www.softwareadvice.com/customer-experience/shorter-loop-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/customer-experience/shorter-loop-profile/#reviews)) Free trial Free version Integrations Integrations Slack Jira +1 more +0 more +0 more [VWO Insights](https://www.softwareadvice.com/heatmap/vwo-insights-profile/) Designed for businesses in manufacturing, healthcare, real estate, retail and other industries, VWO Insights is a cloud-based he...[Read more about VWO Insights](https://www.softwareadvice.com/heatmap/vwo-insights-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/heatmap/vwo-insights-profile/#reviews)) Free trial Free version Integrations Integrations WordPress Google Analytics 360 +11 more +10 more +9 more [WebMaxy Analyzer](https://www.softwareadvice.com/customer-experience/webmaxy-analyzer-profile/) Webmaxy Analyzer provides real-time user insights, heatmaps, surveys and polls, funnel view and form analytics. Get access to yo...[Read more about WebMaxy Analyzer](https://www.softwareadvice.com/customer-experience/webmaxy-analyzer-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/customer-experience/webmaxy-analyzer-profile/#reviews)) Free trial Free version Integrations Integrations Wix Shopify +11 more +10 more +9 more 1 [2](https://www.softwareadvice.com/product-analytics/?page=2)[3](https://www.softwareadvice.com/product-analytics/?page=3) ## Popular Comparisons [ Lucky Orange vs Google Analytics 360 ](https://www.softwareadvice.com/bi/google-analytics-profile/vs/lucky-orange/)[ Microsoft Clarity vs Hotjar ](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/microsoft-clarity/)[ Mouseflow vs Pendo ](https://www.softwareadvice.com/compare/165586-Pendo-Platform/vs/189193-mouseflow/)[ Fullstory vs Contentsquare ](https://www.softwareadvice.com/customer-experience/contentsquare-profile/vs/fullstory/)[ Mixpanel vs Amplitude ](https://www.softwareadvice.com/marketing/amplitude-profile/vs/mixpanel/) ## Software Applications for Product Analytics If you are a product manager or work at a product-based company, then you already know that using guesswork to design and market your products and services will not build better products or drive customer success. You need to know how users are using the product, whether the product is working, what the most important features are, what users like/dislike about the product, and where the customer churn is happening. Answering all these questions will help diagnose issues, develop improved digital experiences for the customer, and understand customer engagement. Product analytics software helps you find answers to all these questions and understand user behavior and how a customer actually feels about the product. These tools track the customer journey by collecting data on how they interact with the product. Businesses can utilize the insights provided by such tools to understand critical issues such as poor conversion rate and product issues. This can help businesses develop actionable insights and improve customer satisfaction. Before you dive into every data analytics tool in the market, you need to choose the right tool that will help you get the best results. This guide will help you understand the different factors you must consider when shortlisting a product analytics tool. Here’s what we'll cover: - [What is product analytics software?](#Whatisproductanalyticssoftware) - [Common features of product analytics software](#Commonfeaturesofproductanalyticssoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of product analytics software](#Benefitsofproductanalyticssoftware) - [Market trends to understand](#Markettrendstounderstand) ## What is product analytics software? Product analytics software is a set of tools that allow product managers and product teams to collect user-level data on how customers interact with their products via desktop websites, mobile websites, or applications. These software tools provide insights on user engagement, what features customers use, problems they face, and so on. Product analytics help businesses understand user behavior by tracking their actions or engagements on the application site. Understanding user behavior will enable product managers to improve the user experience (UX) of their products which will lead to improved conversions, retention of customers, and all around, better products. _Data visualization in_ [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) _(_[Source](https://www.softwareadvice.com/project-management/mixpanel-profile/)_)_ ## Common features of product analytics software Software features vary by product or vendor, but most product analytics platforms have the following features in common: **Data visualization** See and understand trends, outliers, and patterns in data in graphical representations using visual elements such as charts, graphs, and maps. **Product data management** Capture, organize and track product-specific data and information in a centralized location. This data includes product usage, features, design data, user feedback, and configurations. **Cohort analysis** Categorize and divide data into groups with common characteristics before analysis. **Conversion tracking** Analyze what happens after a customer interacts with your ads - whether they purchased the product, signed up for a free trial, downloaded your app. This helps you understand how your products are selling and at what rate you are converting leads. **Customer segmentation** Segment your customers into groups with similar characteristics or parameters such as demographics, gender, and buying behavior. This can improve your marketing analytics through targeted marketing messages to establish customer relationships. **Engagement tracking** Monitor customer interactions and which interactions bring about the most value. This includes, number of visits, total logins, number of tasks performed, files stored and deleted, and other parameters. **Funnel analysis** Analyze a series of events that lead towards an outcome on a website and how many users get through each of those steps. Example: the flow that starts with an advertisement-to-purchase journey in online advertising. **Alerts/notification** Trigger notifications or alerts via email to keep up with important and time-sensitive information. ## What type of buyer are you? Before evaluating software, you should assess the type of buyer you are. The majority of buyers in the insight engines market belong to one of these categories: - **Product managers:** The product manager of an organization has to understand their customers’ needs so that they can build useful products. They are mostly involved in conducting customer interviews, surveys, and examining product analytics. They can do so by collecting data from various sources including social media and other third party sources. But a product analytics tool can provide them with timely information on product usage, user engagement, time spent on the app/site and other key performance metrics (KPIs) seamlessly by integrating all data sources into one single organized view. A fully-featured product analytics tool with dashboard customization, custom segments, session recording, and automatic data capturing features would be suitable for these buyers. It’ll help them monitor key user behavior with their products such as onboarding, free trial conversions, and new feature launches to increase customer retention and build better products. - **Product designers:** The product designer (especially the UX designer) is mostly responsible for UI and UX design of their products to provide end-users with the best possible experiences. Without proper insight into product features, it becomes difficult for developers and designers to innovate, and improve their product performance. They need a product analytics tool that can help them uncover user pain points and what customers like/dislike about the products they use. They should opt for a tool that includes features for A/B testing, engagement measuring by feature, user analytics, and to visualize user configuration changes over time. Such data can help them eliminate bugs, fine-tune features, and verify product concepts. It allows developers/designers to test and speed up product design and better prepare for launch. ## Benefits of product analytics software - **Improved customer retention:** Using product analytics software can help you uncover insights on user returns on your website over a period of time, time spent on the site, number of visits, and churned customers. By examining such key parameters through customer segmentation, engagement tracking, and data visualization, product analytics tools can help create strategies to improve retention over time, implement fixes, and improve product experience. - **Better product marketing:** The conversion tracking and customer segmentation capabilities of such software can help product managers and marketers of your organization sell a product to users. By tracking users’ digital footprints to see which marketing programs (emails, social posts, campaigns) bring more visitors, you can create more targeted campaigns and improve customer onboarding. ## Market trends to understand Here’s a recent trend in the global product analytics software market that you should be aware of: - **Growing demand for AI/ML-enabled product analytics software:** With the rise in the use of artificial intelligence (AI) and machine learning (ML) technology, product analytics software vendors are [integrating AI](https://amplitude.com/product-intelligence-platform) to their platforms to enable automatic data capture of user level data, and scale personalizing digital experiences. AI-enabled analytics tools or product intelligence platforms with the help of [machine learning](https://www.sas.com/en_in/insights/analytics/machine-learning.html) capabilities can provide self-service, cross-platform analytics that uncovers answers, trends, correlations, and new questions in real-time. This can help product teams to make better and faster decisions by analyzing detailed behavior, user attributes, and channels. **_Note:_** _The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication._ ### Related Product Analytics Software - [Business Intelligence Software](https://www.softwareadvice.com/bi/) - [Customer Experience Software](https://www.softwareadvice.com/customer-experience/) - [Customer Journey Mapping Tools Software](https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/) - [Product Data Management Software](https://www.softwareadvice.com/product-data-management/) - [Web Analytics Software](https://www.softwareadvice.com/web-analytics/)