About Mixpanel

Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform.

It offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs).

Mixpanel comes with an application programming interface (API), ...


Read More

Supported Operating System(s):

11 Reviews of Mixpanel

Average User Ratings

Overall

/ 5 stars

Ratings Snapshot

5 stars

(0)

0

4 stars

(0)

0

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Filter reviews by:

Sort by: Most Helpful | Most Recent

Showing 1 - 11 of 11 results

Do you use this product?Write a review

April 2021

Aleksandr from ===

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2021

There are a lot of analytics tools. This one does work.

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Pros

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Cons

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

September 2020

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

September 2020

Great Analytics tool for Decision Making

It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Pros

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Cons

Sometimes we face issue in profiling of the users.

Reasons for Choosing Mixpanel

1. Flexibility to customize our events. 2. Realtime data was fast.

Reasons for Switching to Mixpanel

It does not give the flexibility to manage our events.

April 2018

Hasin from The New School

Company Size: 501-1,000 employees

Industry: Higher Education

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

One of the best web analytics tools

- Web analytics - Mobile Analytics - Marketing Attribution

Pros

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Cons

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

May 2021

Robson from Amplifique.me

Company Size: 2-10 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

May 2021

MixPanel the best Software Analytics Tool

We use MixPanel to measure all the resources of our Software. With the collected data, we set up visualizations and dashboards to make decisions in our product, and in our sales proccess, because we use MixPanel to tracking our Free Trial. For Product Analytics, I do not doubt that the MixPanel is The best choice, even more, than we are a Startup and we have been counting on the startups program for some time.

Pros

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential! Distinguished product teams use this tool. MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel. I'm CTO on [SENSITIVE CONTENT HIDDEN] and use at least once on a week MixPanel to taking product decisions.

Cons

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product. Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

February 2021

Shrishtee from TO THE NEW

Company Size: 5,001-10,000 employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

February 2021

An Exceptional Analytic Tool

We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Pros

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Cons

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

February 2021

Ayoub from alphorm

Verified Reviewer

Company Size: 11-50 employees

Industry: E-Learning

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Functionality

4.0

February 2021

Hard to use at the beginning but it's a great tool after all

it remains a good and affordable tool after all i wish if they can approve their features more

Pros

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

Cons

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

October 2018

User Profile Picture

Francesco from Spotlime

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Functionality

3.0

October 2018

Management of digital marketing

It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.

Pros

The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

Cons

The difficulty of implementation and the non-accuracy of data

September 2019

User Profile Picture

Magnus from Okadabooks

Verified Reviewer

Company Size: 2-10 employees

Industry: Publishing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

3.0

Functionality

5.0

September 2019

The best user tracking tool

The experience has been great. Although, I requested a refund once and it took a while.

Pros

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Cons

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

February 2021

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

February 2021

Great analytics software

I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Pros

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Cons

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

February 2021

Vinicius from Qualyteam

Verified Reviewer

Company Size: 51-200 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

February 2021

Excellent tool for Product Managers and team

After implementing Mixpanel we could, first of all, understand more easily the data collected by analytics, user flows, and funnel graphs. After that, we could understand our gaps (where users were getting lost, where they were dropping off, etc.) and use that information to make improvements to our own product.

Pros

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Cons

I can't see anything against it. it is the most complete tool for this function on the market right now.

July 2021

Hilary from Freelance

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

July 2021

Mixpanel is a great way of learning more about customers

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

Pros

Mixpanel's Funnels function is my go-to tool. It's incredible to visualize data according to behaviour and cohorts. Mixpanel makes it easy!

Cons

They let their Messages tool stagnate for far too long. They sold users on it and then barely supported the tool. It's good they are finally sunsetting it, but it took far too long.