Mixpanel

RATING:

4.5

(138)

About Mixpanel

Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform. It offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs). Mixpanel comes with an application programming interface (API), which facilit...

Mixpanel Pricing

FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

Starting price: 

$25.00 per month

Free trial: 

Available

Free version: 

Available

Mixpanel dashboard

Mixpanel Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Mixpanel

1 - 5 of 134 Reviews

User Profile

Sushant

Verified reviewer

Education Management, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2021

Simple & effective product analytics tool

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

PROS

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

CONS

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

Anonymous

501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2020

Great Analytics tool for Decision Making

It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

PROS

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

CONS

Sometimes we face issue in profiling of the users.

Reason for choosing Mixpanel

1. Flexibility to customize our events. 2. Realtime data was fast.

Reasons for switching to Mixpanel

It does not give the flexibility to manage our events.

Hasin

Higher Education, 501-1,000 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

One of the best web analytics tools

- Web analytics - Mobile Analytics - Marketing Attribution

PROS

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

CONS

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Jackson

Health, Wellness and Fitness, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2024

Mixpanel Is an Excellent Market Analytics Solution

PROS

I am impressed by the accuracy of this market analytics solution. Mixpanel has been so reliable.

CONS

I do not dislike Mixpanel. Mixpanel has brilliant features.

Pius

Internet, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Mixpanel

Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

PROS

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

CONS

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

Reason for choosing Mixpanel

Mixpanel offered more in-depth information basically in terms of hypersensitive product events such as sign ups, conversions, and daily active users.