itracks

RATING:

4.4

(12)

About itracks

iTracks Go is a software platform built specifically for online focus groups and interviews. It is designed for users who are developing a new product website or ad campaign and need to conduct online focus groups or a series of in depth interviews with target customers. The benefits or iTracks Go are no downloads or plug-ins and a virtual backroom that allows clients or stakeholders to view the group/interview without biasing the results. Research consent management and scheduling are automated, allowing participants to select their interview times. There are group recordings and individual single recordings of each participant to enable advanced high quality reporting and automated reminders and communications.

itracks Pricing

itracks offers per project pricing, monthly, and annual subscriptions. Project based pricing for itracks Realtime and itracks Board is available.

Starting price: 

$429.00 per month

Free trial: 

Available

Free version: 

Not Available

Online video focus group.
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itracks Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for itracks

1 - 5 of 12 Reviews

User Profile

Jenny

Verified reviewer

Research, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2022

Excellent User Friendly Software

They have been really great with programming, sales, and service for me.

PROS

I have used this software for a variety of studies and it is very user friendly. It offers the capabilities that I needed to have respondents review materials and give feedback. I use it for diary studies and for reviewing educational materials for a key client.

CONS

I like this software a lot. I don't have any complaints

Anupam

Market Research, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2022

Awesome software with an added advantage of customisation !

I can say my experience using the software is very smooth and will rate the software 8 out of 10.

PROS

I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me. Also, I would like mention the templates available are very helpful and the best thing, we can customise these templates as per our requirement.

CONS

I have observed, if you have 2 groups scheduled within a project id, participants are able to choose any of the groups or both at a time, even though they have separate support ids. This should be fixed as sometimes this issue could create confusion for both participants and moderators / project managers.

Jadah

Market Research, 11-50 employees

Used monthly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

FUNCTIONALITY

3

Reviewed February 2022

Great Platform

itracks is a solid platform, but not as intuitive as others. needed more time to troubleshoot on where and what to do to resolve issues/understand the functionality. Improving the "help desk" would be really beneficial.

PROS

Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed. Clean and clear visuals on certain aspects

CONS

Reporting became a little muddled on the platform itself, struggled to identify partials.

Reason for choosing itracks

Our client had the final decision.

Margaret

Market Research, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2022

No nonsense research tool

We use it for needs assessment (discovery) as well as concept and stimuli evaluation.

PROS

Using iTracks for bulletin boards is straight forward and effective. It is not fancy (nor does it need to be). The program is easy to use (for us, the clients and the respondents), is easy to program and easy to manage throughout the project. We appreciate the email templates and reporting options.

CONS

We wish we could program more survey-like questions on the board ourselves. It would be nice to have more question options that we could program.

Reason for choosing itracks

Simplicity with all the features we need (communicating with respondents and clients and reporting).

David

Market Research, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed February 2022

Review

It is Better than zoom and teams

PROS

It is a very easy software to use. I like how clients can be in the backroom as observers and observe everything.

CONS

The problems with the software. I also do not like the technical test. It cause problems for participants

Reasons for switching to itracks

iTracks is better