Huge time savings through automation of many investor-related processes. We are able to have staff focus on higher-level analytical as a result. Investors love all-in-one nature of the platform and really like the UX.

From day one we have really liked ACH distributions, waterfall calculations, CRM/email campaigns. We are very excited about the investor statements and capital call features.

We were very early clients so the functionality at the beginning wasn't as robust in the beginning as it is now. They are excellent about getting client input as they roll out new features.

the functionality of having an org chart as part of the build. the visual helps.

the system feels cumbersome. it takes a lot to build things out. recently there was/is a bug in the "commitment" feature which rendered it useless. as our company grows this is a critical feature and with it being non-functional it severely diminishes the benefit of IMS to the point of looking at other options. The commitment did not "push" new investors to complete their profile information as it was in the past, or should be and is through other streams within IMS. this resulted in new investors signing blank forms and the entire process having to be rebuilt, and redone. It made our company look very inexperienced in front of our new customers.

We made every effort to make IMS work for us. We even went so far as to pay for IMS personnel to come to our offices for a few days in order to see if they could really come to undersand what the needs of our family of funds were and how we could best deploy their system in support of our investor relations goals. In the end, we got a lot of lip service and promises for system enhancements, but IMS never delivered. Ultimately, we were compelled to terminate our contract and move to a different platform.

Price point was at the low end of market.

Ineffectual support. Platform would freeze or crash frequently. We were told this was due to our fund's "large size", which was, at the time, only 300 investors. System was not intuitive to use.

Due to the data captured in IMS, we are able to more easily provide data to our CPA for K-1 production. This has reduced the spreadsheets we would otherwise have to maintain. The functionality available for investors to complete Subscription Booklets online and obtain proof of Accreditation via VerifyInvestor has also been a huge improvement for us and our investors and has allowed us to raise as much as $27MM in equity in one month (fully complete/accurate paperwork; fully funded). In addition, the type of data we are able to collect at the CRM Contact level as well as at the investing entity level has helped us market to our investors appropriately whether we are doing a 506(b) or a 506(c) type of deal.

In looking at several products, the most important aspect for me is data. Is the type of data that I need to be able to search on or analyze later available for data capture? I look at functionality next. For us, IMS provides the best data out there for a company who raises Private Equity (we focus on Multifamily real estate). Although the user interfaces and functionality have not been as slick as some of the other products we have seen, upon deep review of those other products, they just do not collect the level of data we need them to. IMS has also been working to makeover their UIs to make them more intuitive and streamlined from a functional perspective. One of the other strengths in this software that I love is that IMS tends to build functionality where, as a sponsor, you can turn certain data or functionality on or off if it doesn't work for your company's processes/procedures. This provides flexibility that allows their multiple sponsors to handle certain processes and displays differently based on their specific needs. I have not seen this offered on other tools to the degree it is available on IMS. This is a great strength in this tool and huge win for the multiple sponsors.

In the past one of our biggest issues we ran into was functionality deployed that was not fully tested or where existing functionality was not fully regression tested. As a result we would run into bugs. However, this has changed dramatically in the past year. IMS is really taking care to fully test what they deploy.

Aside from all the pros mentioned, the experience has been very positive. The support team are very responsive and happy to assist quickly and however they can. Investors who choose to utilize the software like it and believe it adds another layer of professionalism to our investments. Looking back, I do wish I had understood the system more when initially getting our investments uploaded, as I had to end up going back and re-doing many of them, but IMS has grown since our initial partnership with them (I believe we were one of the earlier companies), and I assume the process is more transparent and streamlined. Some of the options/characterizations of the data you provide initially may seem innocent, but can actually have an affect on waterfalls, presentation of data within IMS, etc. I implore new users to maybe get one investment fully up in IMS and learn the system before continuing with the rest of their portfolio.

Internal Facing: This software provides great internal tools for investment managers to track, promote, and analyze past, current, and future investments. While investment information is kept previously in internal accounting software and Excel files, IMS provides a centralized and efficient platform to track investments and distributions. The waterfall function is very useful in calculating actual distributions to be sent out immediately, and to run "what-if" scenarios for future sales. The document feature allowed you to keep all documentation online for each investor and investment. It is very easy to review investment and distribution history at any level in the LLC structures - whether between two equity partners, or a large group of individual investors. Investor Facing: Allows investors to track their investments like you would log on to an online bank account. Uploaded documents for investors can be sorted by category and/or investment.

While there is a bulk upload option through the support team, it would be useful to be able to run it internally and for more items than just K-1s. Can be tiresome sometimes uploading individual documents within a large investor group. Still run in to some complications with changes to an existing equity struture. We have been granted the internal power now to make adjustments, but sometime it can still be easiest to just delete a project and re-build from scratch. When this is to be done, investors/investments must be deleted one by one at each level, and once done, any subsequent documentation is also deleted and must be re-uploaded.