Lauren Spiller is a Senior Content Writer at Software Advice, covering customer management, customer service, and customer experience with a focus on customer acquisition through SEO. She has an MA in Rhetoric and Composition from Texas State University and has presented her work at the European Writing Centers Association, Canadian Writing Centres Association, and the International Writing Centers Association conferences. She is currently developing content for a workshop series on SEO writing. She loves to cook and spend time outdoors around Austin, Texas.


Unmasking the Sales Saboteurs: 3 Silent Killers of Discovery Calls

Dec 15, 2023

Discovery calls are a great way to build rapport with prospects. But beneath the surface lurk some sinister forces that can hurt your chances of success.


An Experienced Marketer Shares His Top 4 Metrics for Lead Generation

Dec 5, 2023

For a clear picture of how your marketing efforts are performing, you need to track lead generation metrics. An experienced marketer shares his top four in this primer.


5 Acquisition Channels To Grow Your Customer Base

Nov 28, 2023

Customer acquisition can make you feel like a little fish in a big pond. Here are five channels to help you stand out among competition and grow your customer base.

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Customer Service vs Customer Support: What's the Difference?

Jul 1, 2022

Customer service and customer support share a goal of enhancing customer experience, but they do so in different ways. Read on to determine which your team needs.


Increase Customer Retention With a Strong Customer Service Philosophy

Jun 15, 2022

A customer service philosophy articulates your core values and provides your team with a shared mission. Learn how to develop your own in these four steps.


3 Customer Service Coaching Tips to Lead Your Team to Success

May 6, 2022

Good customer service can make the difference between growth and churn for your business. Train employees with these three customer service coaching tips.


3 Research-Backed Ways Good Customer Service Benefits Your Small Business

Apr 28, 2022

Customer service is just as much about building a healthy business as it is about making customers happy. Learn more about the benefits of customer service in this guide.


What’s the Difference Between Predictive Maintenance and Preventive Maintenance?

Apr 26, 2022

Predictive and preventive maintenance are both used to avoid unplanned downtime, but which is the right choice for your small business? Let this guide help you decide.


Maintain Critical Assets With a Preventive Maintenance Schedule

Apr 21, 2022

A preventive maintenance schedule allows you to launch your preventive maintenance plan into action. Create your own with this guide, plus a free downloadable template.

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Protect Your Business From Unplanned Downtime With a Preventive Maintenance Checklist

Apr 13, 2022

Not only does preventive maintenance ensure more efficient facility management—it brings peace of mind. Create your own preventive maintenance checklist with this guide.