What’s abuzz on the internet? Staying on top of trending topics is a great way to keep yourself in the loop with current events, engage in meaningful conversation online, and even prepare relevant marketing content for your business. Thankfully, platforms such as YouTube, Google, and Twitter provide easy access to these trending topics and often allow you to customize them to your interests.
In this guide, we’ll cover:
What are current trending topics?
Current trending topics are the most talked-about items online at the moment. They can be any of the following:
- Popular hashtags: Sites such as Twitter keep track of spikes in the use of hashtags and label these as being trending topics.
- Keywords or phrases: Sites such as Twitter also keep track of the keywords or keyword phrases used in articles, posts, and comments. Those used more frequently become labeled as trending topics.
Sites often display these trending topics in a box on their homepage. This allows users to stay up to date on breaking news regarding celebrities, world events, sports, and more.
Yahoo’s “Trending Now” section of its homepage is dedicated to current trending topics.
The best websites for finding current trending topics
Many websites provide a current trending section on their site. Here are a few of the common ones.
Twitter trends are based on user tweets. Since these tweets are short and easy to send, they are quite possibly the most up-to-date information on the internet. The downside is that they are user-based, so the accuracy of the content isn’t always verified—look for the verified blue check mark next to the username to help with authentication.
Google compiles all of its user searches into a feature called Google Trends. You can search by region to see trending topics, or you can browse topics that recently trended globally.
Since Google Trends reflects recent searches, users get an idea of real-time search engine use, which is indicative of current curiosities and interests.
Apart from Google, YouTube is the second largest search engine in the U.S., and it serves as a valuable resource for discovering trending content.
YouTube breaks down its trending content into four categories: Now, music, gaming, and movies.
How to see a website’s trending topics
The location of a site’s trending topics will vary from site to site. However, they are generally located in the “Explore” or “Search” areas of a website or social media platform.
To see Twitter trends, complete the following steps:
- Click “# Explore” on the left side of Twitter.com or the magnifying glass icon on Twitter’s mobile app.
Select “#Explore” to see trending content.
- Click/tap “Trending.”
Select “Trending” to see trends regarding content and hashtags.
To customize the trends you see based on your location, click on the Settings icon (the icon that looks like a gear), and change locations in the box that appears.
Select the Settings (gears) icon to change the location the trending report is based on.
Select the arrow next to “Explore locations” to change your report’s location.
To view Google Trends, complete the following steps:
- Go to trends.google.com.
- Scroll to “Recently trending.”
Scroll down to “Recently trending” to see trending content.
To customize the location of Google trends, click on the location icon and down caret, then change your desired location in the box that appears.
If you’d like, you can alter the region that the trending report is based on to see trending content around the world.
Select the country or region for which you’d like to see trend reports.
To view YouTube trends, complete the following steps:
- Click the “Explore” button on the left side of YouTube.com or the magnifying glass icon on YouTube’s mobile app.
- Click/tap “Trending.”
Note that YouTube breaks down its trending content into four categories: Now, music, gaming, and movies. Click on any of these in the menu to see the trending content.
Note: Unlike Twitter and Google, YouTube does not allow you to change trending content based on location.
Making trending topics your next marketing campaign
Trending topics are a fantastic way to tap into an emerging market. For this reason, they are often a large portion of business marketing campaigns.