Cognism is super easy to use and very accurate.

There is nothing I don't like about Cognism.

The total amount of time spent on finding contact details of Contacts decreased by 80%, being able to sort the verified emails from the non-verified ones.

High-quality data that can be found/extracted with ease.

The amount of doubled contacts can be improved.

Google Chrome Integration, Data export & Import, Excluding words feature, Job Title seniority, Adjusting the quality of data.

Lack of communication and interaction from our Customer Success Manager with ourselves when needed. Still waiting for the requested 6 months ago Bombora data sample.

Cognism solves key challenges in B2B sales and marketing by providing access to high-quality data, streamlining prospecting and lead generation processes, enabling personalized outreach and engagement, improving sales efficiency and effectiveness, and facilitating data-driven decision-making. By leveraging the capabilities of Cognism, you can achieve higher conversion rates, increased productivity, and improved ROI on your sales and marketing efforts, ultimately driving business growth and success.

What I like best about Cognism is its ability to empower us with accurate data, AI-driven insights, and a comprehensive toolset, all supported by exceptional customer service. It has truly transformed the way we approach B2B sales and marketing, helping us drive tangible results and achieve our business goals effectively.

While I understand the value proposition offered by Cognism, I find that the pricing plans may be relatively high for smaller businesses or startups. Adjusting pricing tiers or offering more flexible payment options could make the platform more accessible to a broader range of users.

One of the most important tools in our tech stack.

We use Cognism to get mobile numbers and verified email addresses for prospects. Of which, it has been the best on the market for UK / EMEA data

Extension sometimes bugs out and needs uninstalling and reinstalling

It has a huge bank of majoratively accurate contact data for contacts who can often be critical for a campaign/project.

Some of the prospector search functions are a little underdeveloped

Accurate data, great intergration with CRMs

70% accurate, low compared to other tools

The sheer amount of mobile numbers and email addresses that it has for my prospects.

I would benefit from a wider spread of industry options to differentiate between.

Very friendly staff with great training and processes set up to make end users feel at ease

The best area of cognism is the ease of use and how friendly it is to the end user. Mobiles are critical in my aspect of work and using this tool has streamlined hte process.

There is 2 areas I like least: 1) After every week it asks me to log back in which is slightly frustrating 2) There is lots of bells and whistles i dont feel like i always use

The seamless way it works with google chrome to instantly bring up the details I need based on the web page i'm looking at.

I only use the chrome plug in, i'm aware there's a larger platform but I have never used it

Very handy to extract contact information from LinkedIn profiles GDPR compliant Very easy to use Accurate information

Sometimes it can be a little slow to load

very good, it has helped source 100's of leads very quickly

Very easy to use and export to salesforce

sometimes the integration to salesforce is buggy

It's easy to use and get a large amount of information together quickly and in an organised fashion.

It would be helpful if the list could be brought over in a larger quantities.

9/10 No complaints and a useful tool if you're looking to build a database of outbound contacts.

Very granular data. Easy to use User-friendly Quick search filters and results.

No real cons. It's better than previous outbound tools I've used!

Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce

My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.

Very impressed with Cognism, From UX to their customer support, its been incredible

Cognism is incredible quick and easy to navigate The lead search is one of the best systems I have used You can either use this system for contact finding, lead generation or campaign production The step by step set up for campaigns is incredibly efficient and free's up alot of time

Trying to navigate around spam requirements which arent incredibly clear when you start using it. If you select the wrong option when generating your campaign lists, you can't go back and amend them (such as number of people in an organisation)

Happy with the experience so far!

Connecting direct to stakeholders including CEOsGreat diamond verify feature Emails seem to be more accurate than other platforms I've used

The interface can be improved with better usability, things can be quite hard to find sometimes

I'm a big fan of Cognism's general layout, design and ease of use as well as other features such as intent data which I was fortunate enough to trial. My favorite overall is the LinkedIn Chrome Extension that they provide for data enrichment which works amazingly for me, to add prospects into lists and into Salesforce makes my life much easier.

I'd like to see some more SME prospects though this would provide considerably more difficult for them to implement I'd imagine and perhaps rather niche use cases.

Cognism allows me to reach out to most prospects that are a fit for our company. Generating multiple leads, Cognism's data has allowed me to contact various prospects that have signed off on our solution.

Cognism allows me to find contact details about potential prospects. I have used multiple systems in the past and Cognism comes out on top always with accuracy of data and amount of data.

Nothing to dislike. Have never had a problem with Cognism

It has doubled (or tripled) our team's performance and we are finding we are having many more conversations

The webapp is super user friendly and the data quality is very good

I feel like it doesn't have too many things I don't like. It would be good if the export to SF was slightly quicker, but that may not be an issue on Cognism's end. I would also like if the TPS mobiles didnt export

Cognism's integration with services like LinkedIn is massively important to our team. This combined with ease of use makes it a must have tool for us in Sales and Lead Generation.

Honestly not much - early in deployment we struggled with some bugs, but these have been fixed and Cognism's partnership team are very interactive with us.

Cognism has the most up-to-date database. With the built-in Bombora intent data, we have been able to level up our ICP criteria to include intent data. This enables us to prioritise high-intent accounts over others. Also, their support team are very fast at responding back.

I had to export 25 contacts each time if I didn't pay for bulk credit. I want to target accounts by department size, sadly, this is not available in Cognism yet.

Happy with my usage, relatively basic, just wished it had more numbers of directors within smaller businesses.

Jumping the ladder to decision makers is key for quick prospecting and speaking to the right people. Finding out other people within the business who do different things.

Accurately creating lead gen lists, it collates more data than you'd like.

It's capability to import data from Sales Navigator to another tools.

Sometimes it does not work properly but luckily errors are fixed quite quickly.

Ease of use, data generation and extraction into Salesforce. Makes prospecting relevant people and quick and easy. Extension is a game-changer.

Some data inaccuracies and industries not being specific enough for certain ICPs