A subsidiary of Attendance Now, Notify Simply is an SMS marketing solution used by small to large businesses looking for an easy way to send text messages and follow up with their customers. Notify Simply can be used as a stand-alone texting tool or bundled with other services from Attendance Now for increased functionality. The application allows members to respond to text messages and respond right from the app. One can see how many text messages a user has sent and who they were sent to on any given month. With Notify Simply, users can notify multiple people of a given alert and see their responses immediately. They can also create personalized text templates to communicate with their subscription lists.