Functionally the deduction matcher and promotion validation aspects are extremely useful and make otherwise time consuming and cumbersome deductions quick and easy to complete. The team at Cresicor will even take request to make the matcher compatible with different customers backup formatting. The customer service turnaround time is also excellent! They always seem friendly and make sure any issues are fully resolved.

The software has built in permissions that prevent people from accidently canceling planned promotions. My only recommendation would be to extend this to the saved attachments page as the download and delete buttons are right next to each other.

I've been fortunate enough to use this platform now at two companies and since I first started using Cresicor it has continued to evolve into an indispensable tool at both. Not only does it simplify an inherently tricky and sometimes unclear aspect of my job but it saves times and serves as a great tool to view the history of past trade spend and where/how to improve for the future.

Advance duplication is my favorite of the many useful features. Each customer to plan trade for can have dozens of entries and this feature allows the user to save significant time by automatically duplicating an entry for a desired period of time. Love it

One con I've found is that once you move past the "basic info" page you no longer have visibility into the title of the promotion. I'd like to see what I've titled the promotion on each page of editing to ensure I have dates and product lines correct.

User interface is very intuitive promotion analytics is well defined Deduction matching is unique

Instead of using name based fields, numeric references should be standardized for customers, products, users, etc. Any field that is in the data base should be able to be linked throughout and tie back to a client's ERP. Products should be set up in a hierarchy going from top down and begin with the company Similar should be done for customers to recognize both direct & indirect ship tos, as well as total master customer Better hierarchy mapping should be implemented to link customers, agencies and channels together

Cresicor makes it so easy to keep track of trade spend. Gone are the days of keeping track of multiple spreadsheets and forms. After using Cresicor for over 2 years, I am spoiled. It is an invaluable tool that I hope to always have access to for trade spend management.

The overall ease of use of Cresicor cannot be overstated. The ability to contain trade spend info for all accounts in one location is ideal. And the analytics to track trade spend percentage, performance, etc are excellent tools for determining future promo plans.

Entry of information into the software can be tedious. Cresicor has done a great job of adding helpful features, like advanced duplication. But initial entries still require the legwork of inputting basic info.

Overall is an effective tool to reveal which promotions excel and which are not cost effective. It provides the company with a much broader understanding of sales and promotions.

What I like most about this software is the deduction matcher which saves an enormous amount of time and removes the guess work of ensuring promotions take on products are valid.

Integration into using this software as opposed to not using any at all was a bit of a learning curve. The upside of which was a new and much better understanding of promotions, how they work and how to keep track of all of them. This ultimately enables me to be better at my job.