--- title: "Hootsuite Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Hootsuite. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Hootsuite is a good fit for you!" source_url: "https://www.softwareadvice.com/web-analytics/hootsuite-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/) / [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) / Hootsuite Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/collaboration/hootsuite-profile/) Reviews [Alternatives](https://www.softwareadvice.com/collaboration/hootsuite-profile/alternatives/) # Hootsuite User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 3,803 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.2/5 - Value for money: 4.1/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 1,995 reviews (52%) - 4 stars: 1,352 reviews (36%) - 3 stars: 370 reviews (10%) - 2 stars: 49 reviews (1%) - 1 star: 37 reviews (1%) ### Most mentioned pros - It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox. - Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps. - I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. ### Most mentioned cons - The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. - Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling. - One thing I don’t love about Hootsuite is that it can feel a bit clunky sometimes, especially when switching between accounts or navigating certain features. ## Hootsuite customer reviews Showing reviews 1-25 of 3,803 (page 1). ### Still hooting for Hootsuite - Overall rating: 5/5 - Reviewer: Farrah G. - Verified reviewer: Yes - Industry: Education Management - Company size: 5001-10000 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered We are still enjoying Hootsuite and the various features available. We're able to afford the costs while we have extramural funding, but will need to consider continuing once our grant funding ends. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros One obvious improvement over the years is the ability to schedule social media posts across multiple platforms. This has made a significant difference in efficiency for our team, especially when it comes to collaborative projects. #### Cons We've experienced some challenges with customer support. In one case, the account was locked due to one user's inadvertent actions and it took longer than expected to get customer service to assist us with getting back to full operation. #### Reasons for choosing Hootsuite We were using Hootsuite before they canceled the free plan so our team was already familiar with the platform and features. --- ### 2nd best social media management platform - Overall rating: 4/5 - Reviewer: Diana B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Pretty solid platform with good support. There's a reason they've been around for more than a decade. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors. #### Cons They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial. #### Reasons for switching to Hootsuite Sprout Social and Agorapulse costed too much, and was very difficult to use. Hootsuite just works better at social media management than both of those more expensive solutions. --- ### Use Hootsuite to Help Your Business Grow - Overall rating: 5/5 - Reviewer: Crystal A. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I enjoy using it because it allows me to save time, especially when posting social media. It is a great application to use as a business owner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I enjoy using it because it allows me to post on all of my social media at one time. This is helpful for me as a business owner. #### Cons I don’t like the monthly cost of the application, however I need it for work so I pay for it as needed. --- ### Good for creating and tracking your content strategy - Overall rating: 5/5 - Reviewer: Demi M. - Verified reviewer: Yes - Industry: Computer Games - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I really enjoy it, Hootsuite allows me to see what’s going on with my campaign strategy and take action quickly if something deviates from my vision. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like about Hootsuite is the ease of use of the whole platform. It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva. I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. #### Cons With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame. Also they dosn't anymore giving trial. --- ### Scheduling our social media retail campaign. - Overall rating: 4/5 - Reviewer: Amir H. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Being an E-Commerce Manager, it is important to have a stable social presence. I take this to plan our daily retail campaigns. It is very effective in postings but the cost is high to a medium sized business. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once. #### Cons The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. --- ### Great for consolidating accounts, expensive for small clients! - Overall rating: 3/5 - Reviewer: Ali B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Hootsuite is great, however it became too expensive to justify when there were free tools we could use for our clients like Meta Business' scheduler, LinkedIn Scheduler and Databox for free reports. However if your client's accounts are all business places and you want to schedule all in one place, Hootsuite just might be the tool for you! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Their analytics reports are awesome! Hootsuite allowed me to create and download custom analytic reports for clients (that they loved). #### Cons Over the past year, Hootsuite changed their plan structure. You no longer can create free accounts for clients. You also can only add business LinkedIn pages (I was unable to add personal accounts for clients). #### Reasons for choosing Hootsuite At the time, Hootsuite was cheaper and more familiar! We had been using free Hootsuite prior to upgrading! #### Reasons for switching to Hootsuite At the time, Hootsuite was cheaper! We also had been using Hootsuite for 95% of our client accounts so our clients and team were familiar with the product and liked using it! --- ### Time to learn how to use it. - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics. #### Cons I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated. --- ### Multi-platform management - Overall rating: 5/5 - Reviewer: Charles-Stephen L. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Hootsuite lets me keep track of my posts on several platforms without having to switch apps all the time #### Cons sometimes scheduling content needs a few checks before publishing. I already had to fix some details after planning. --- ### Value for Money for small Creators - Overall rating: 4/5 - Reviewer: Patricia M. - Verified reviewer: Yes - Industry: Online Media - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. After using the platform now for a month, it has been very helpful, to free up my time and allow me to prioritize task #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The Ease of use of the platform especially for content creators or freelance workers. The scheduling option is great #### Cons it's hard to say as I have not had any bad experience since using the software. but I to think the price could be addressed for small businesses --- ### Hootsuite won't refund me after they failed to cancel my account when I requested it. - Overall rating: 2/5 - Reviewer: Tristan N. - Verified reviewer: Yes - Industry: Venture Capital & Private Equity - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered I am extremely disappointed with Hootsuite's poor support in getting me a refund for this mishap on their part in not canceling my account. I will never work with Hootsuite again. I'm shocked that they are an enterprise company and can't get back to customers. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Seemed like a nice site at first for tracking socials of competitors. I was interested in seeing what they could do. #### Cons They did not cancel my account when I requested it and thought I had completed cancellation. They proceeded to charge me over $1,000 before I caught that this subscription had rolled over. I sent them 5+ emails to resolve the issue, to both the original sales rep and to the support channel, and no one has gotten back yet. --- ### Powerful, Time-Saving Social Media Solution for Serious Users - Overall rating: 4/5 - Reviewer: Jason R. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place. #### Cons The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it. #### Reasons for choosing Hootsuite I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better. --- ### If only it were cheaper! - Overall rating: 5/5 - Reviewer: Elle D. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Easy to use and does exactly what it describes. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients. #### Cons The price. €99 per month is a lot of money. #### Reasons for choosing Hootsuite I didn't. I use both because they offer different things that suit different clients. --- ### Handy for managing several social accounts - Overall rating: 5/5 - Reviewer: Wesley M. B. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has cut down immensely on the time I’d spend managing social media each week, allowing more time to build community engagement and plan new campaigns. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Thanks to Hootsuite, I can oversee our foundation’s Facebook, Twitter and LinkedIn profiles from one dashboard. I enjoy that I can schedule posts in the future and check engagement without having to jump around platforms. #### Cons Occasionally the previews are a little different to what actually goes live, so I’ve learnt to check formatting before scheduling. --- ### Brilliant social media analysis/integration tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Publishing - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered Hootsuite is a wonderful social media tool for integrating and analyzing one's social media statistics and results, it is a wonderful social media statistics integration tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Cons There is nothing that I dislike about Hootsuite, it is a wonderful social media statistics integration tool. --- ### Glitches frequently, issues with scheduled posts was frequent - Overall rating: 3/5 - Reviewer: Shawna S. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Hootsuite was below average. It left much to be desired in terms of user experience. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros What I liked most about Hootsuite was the ability to try to schedule social media posts across multiple platforms. #### Cons What I liked least about Hootsuite was its glitchyness. So many issues with size of images it would accept and lack of peace of mind they would post successfully. --- ### Easy, simple, cost effective - Overall rating: 5/5 - Reviewer: Maria T. - Verified reviewer: Yes - Industry: Mental Health Care - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered I love the duplicate function as well as the connection with Canva. Posting across multiple platforms is a huge time saver. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User friendly interface and great price point. #### Cons Cannot manage 2 add campaigns for the same post but different platforms. --- ### A Bit Clunky but Ultimately Helpful Social Network Content Planner - Overall rating: 4/5 - Reviewer: Taylor S. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, I enjoy Hootsuite. It is definitely a software that takes some getting used to. But once you figure it out, it's the best I have found. The price tag is high though. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Hootsuite's integration across practically all platforms makes it a great one-stop shop for companies with a wide social media network. #### Cons Hootsuite's interface is not the most easy to use/user-intuitive for new users. It requires a bit of learning to take full advantage of the features it provides. --- ### Efficient Social Media Scheduling - Overall rating: 5/5 - Reviewer: amit s. - Verified reviewer: Yes - Industry: Program Development - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered It makes it easy to plan social content in advance, saving time for busy marketers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I scheduled all my posts for the week in one go, freeing up more time to focus on content creation. #### Cons Sometimes it takes a few extra clicks to update scheduled posts, which could be more streamlined. --- ### Great product for social media management - Overall rating: 5/5 - Reviewer: Chris L. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Hootsuite is a great product and a staple in my marketing tools. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Hootsuite makes posting and monitoring mulitple social media channels achievable with tight time constraints. #### Cons Occassionally individual channels can be out of action on Hootsuite however, this generally seems to be temperamental. --- ### Hard to see the value for small businesses - Overall rating: 2/5 - Reviewer: Nicole B. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered It was easy and convenient when I was able to use it casually, but it's not a product for people like me anymore. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Functionality: 5/5 #### Pros Hootsuite was great when it had a limited, but permanent free tier for small business and personal users who didn't need advanced social media account management tools or were infrequent posters. I found it easy to schedule posts both from the app and my computer. #### Cons The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out. Maybe for people/businesses who post multiple times a day there's some value in the time saved, but for folks who only want to post a couple times a week, $1,200USD per year means you're paying more than $10 per post. It seems like Hootsuite only wants a particular type of user, and small businesses ain't it. --- ### Great platform for managing multiple accounts - Overall rating: 5/5 - Reviewer: Emily C. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once #### Cons Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey. --- ### Avoid Hootsuite - Overall rating: 3/5 - Reviewer: Rick L. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Not up to speed, poor support and customer care #### Ratings breakdown - Ease of use: 4/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros Mobile access and ease of use. Scheduling basic posts is simple. #### Cons Hootsuite works awful with X Premium. Cannot schedule posts that go past the standard character limit. Can't schedule aa post of the file is bigger than 5mb. --- ### Great for scheduling content ahead - Overall rating: 4/5 - Reviewer: Connor S. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have used Hootsuite to post to numerous social media accounts and schedule content well in advance of sharing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area. #### Cons We found that the pricing has gotten to be a bit much considering that social media is not a #1 driver of our business model. --- ### Great for those who want to pay! - Overall rating: 5/5 - Reviewer: Skyler R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered I wish Hootsuite had kept the limited free plan and I would have kept using it. However, once the price changed, it wasn't worth the money when I could get similar functionality from Later for much less. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use social media manager Love that it connects with so many different social platforms such as Threads and Google My Business #### Cons The price. There used to be a free forever plan but when that changed, it would be too expensive per month to keep. It's expensive compared to other social media schedulers. --- ### Great website for college students majoring in marketing and social media - Overall rating: 3/5 - Reviewer: Jade M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I had to use Hootsuite for my Social Media class in college. I learned quite a bit while using it to get more knowledge on posting to social media and how to effectively market a brand. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I briefly used Hootsuite for a college class and it was very informative while I used it #### Cons I do not have any cons while using Hootsuite ## More reviews [Next reviews](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/?page=2) --- Hootsuite Reviews, Pros and Cons - 2026 Software Advice