Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks.

The Moz bar sometimes does not show data many times or creates loading errors for a few of the websites.

What I like about Moz is that you can get a lot of meaningful insights for more than just one website. Things like that can really help you boos your site's performance, even without paid ads.

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors.

The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget.

Ability to ask questions and get help from others in the community. Outstanding blog and White Board Friday topics and insights.

There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores.

Great, user friendly tools for marketers and business owners.

If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Covers whole breadth of needs. Good value for price, generally.

With good support articles, help section, and support they know what they're doing and want your site to succeed.

It can be somewhat limited in its results. At some points, it did not show results/data for some of the keyphrases I input.

The rich knowledge base and community will help you find answers to the most common SEO problems and questions as well as help you discover the most recent market developments.

The moz bar tool is an awesome extension that enhances SEO analysis throughout the work day, and the weekly performance emails are useful tracking progress.

Tracking of customer search engine optimization is quite easy in Moz. It allows us to deliver great value to our customers.

I love it just wish it came with a smaller price tag.

The best is the keyword analysis, which helps to find out your competitor's keywords and the website ranking. There is also a link explorer, on-page optimization, site crawl, etc.

My overall experience with Moz local is bad. I will not use it again.

My main gripe with this software is that it seems features are often struggling to work correctly.

I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry.

Moz is a great tool for individuals wanting to capitalize on their online presence.

Compared to other SEO tools, they have the most modern UI, which is extremely important to me.

The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns.

Overall, still very useful - but cost and user limitations (API, # of seats) make it harder to enthusiastically recommend.

They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform.

Implementation can be difficult at times, especially when using non-standard data sources to import.

As you can guess this is very frustrating when a client is on the way and I need an accurate report asap.

You can see multiple channels, campaigns, and more in an easy to use interface.

This program was fairly easy to deploy and it has a great interface that makes it easy to find the specific information or datasets you are looking for.

For the most part, we enjoy the ability to create clean, comprehensive marketing reports for our clients.

Our clients LOVE it and our internal users now rely on it to do far more robust reporting and analysis.

Customer support is great. Great price compared to competitors.

It's a product that is easy to use, and it's really good at reporting when connected to all data sources.

TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets.

The customer service dept. is helpful and very responsive to your needs.

Pros, gather data from our platform. It is great and easy to use once you are familiar with what you are looking for.

I like that is has a great selection of integrations and the widget graphs look good and understandable.

For prices offered; this level of service is very good. Development/Reporting issues we reported were acknowledged and addressed in a timely manner.

The site speed is very hit or miss despite trying all of the recommendations to speed it up. There are capabilities that seem SO basic to me that the platform doesn't offer.

The report studio is a great place to build and develop reports, and including third-party integrations are very helpful.

The dashboards for clients are great, clean and easy to read, very functional.

I love the ability to aggregate and normalize data. Additionally - the smart connector features is big for our agency.

I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on.

I love the client access and viewer management capabilities. Having a nice dashboard with a unique login and URL looks so great as an agency.

There's so much this platform can do it was initially quite daunting how I've been able to reach out to the support team who are always happy to help no matter how basic/advanced my questions are.

Pricing was very flexible and the software was customizable to meet our needs.

One of the best things about TapClicks is that you have access to many different features and if they don't have it already integrated into their software they will work with you to get it in place.

A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

Lack of aesthetic formatting options (change font size/style, etc.).

A great tool for agencies who need a consolidated report.

Excellent experience so far and the support team is great and quick to respond to our queries.

Very user friendly and aesthetically pleasing.

The accuracy of our data is always a little bit questionable despite our conversations with TapClicks admin.

Its a great product with an superbly supportive customer success team. 10 in customer support for sure.

US Dollar

Moz Pro offers a suite of SEO tools to help your business to improve rankings, increase traffic, and gain visibility in search results. Keyword research, rank tracking, site audits, and backlink analysis are the main features of the tool. With Moz Pro you can fine-tune content and marketing strategies with the help of keyword research capabilities. It also helps you outrank competition with the help of keyword suggestion tools. With Moz Pro you can identify and find ways to fix technical SEO issues that affect your site’s ranking, visibility, and traffic. Competitor tracking allows you to follow what competitors are doing and finding ways to outrank them. Weekly site audit reports help you to stay on top of the health of your website and inform you of any issues.

LongDescription

Link Analytics

Website Monitoring

Website Analytics

Google Analytics Integration

Keyword Rank Tracking

Customizable Reports

Access Controls/Permissions

SEO Management

Broken Link Discovery

Campaign Tracking

Multiple Site Management

Site Search Tracking

Categorization/Grouping

Multi-Campaign

Digital Asset Management

Rank Tracking

ROI Tracking

Data Import/Export

Content Management

Problem Area Alerts

Pageview Tracking

Performance Metrics

Issue Management

Web Traffic Reporting

Social Media Integration

Workflow Management

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Visitor Tracking

Keyword Tracking

Dashboard

Audit Management

Monitoring

Prioritization

Link Management

Campaign Management

Keyword Research Tools

For Small Businesses

Competitive Analysis

Conversion Tracking

Customer Journey Mapping

Keyword Discovery

Keyword Analysis

Geolocation

Backlink Monitoring

Data Visualization

Reporting/Analytics

Search/Filter

Brand Guidelines

Moz Pro offers four plans directed to different SEO needs and with features and limits increasing per plan level. Standard plan starts at $99/month, Medium plan $179/month, Large plan $299/month, and Premium plan $599/month.

Email/Help Desk

FAQs/Forum

Knowledge Base

24/7 (Live Rep)

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Moz Pro

Live Online

Webinars

Documentation

TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered by your data. We make the complex world of marketing easy with everything a business needs to differentiate itself, becoming more efficient and scalable to grow smarter and faster!


TapClicks is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel, e-commerce and HIPPA agencies.


This platform allows users to combine their marketing campaigns and performance results in a unified digital dashboard. TapClicks provides on-demand analytics, comparative scoring, advanced trending insights and data visualization within a single solution.


TapClicks has instant-on integrations with more than 250 marketing platforms such as Google Data Studio, Google AdWords, Facebook Ads, Pinterest, YouTube, Instagram, Foursquare, LinkedIn, Bing Ads and many more. These integrations help users manage all their marketing campaigns in a single place.


TapClicks' reporting feature tracks and manages automatic uploads to Google Drive, Dropbox, or FTP. Users can also schedule email delivery, export and send to Word, Excel or PDF.


TapClicks allows users to create client-ready dashboards and reports with the help of interactive charts and graphs. It also allows users to add logos, custom titles and support links to the reports.



Real Time Analytics

Forecasting

Customer Segmentation

Visual Discovery

Charting

Referral Tracking

Ad hoc Reporting

Multi-Account Management

Single Sign On

Strategic Planning

Project Management

Scheduled/Automated Reports

Audience Targeting

Collaboration Tools

Functions/Calculations

Self Service Data Preparation

Activity Planning

Private Dashboards

Lead Management

Social Media Monitoring

Brand Management

Sales Reports

Marketing Reports

Scorecards

Channel Management

Data Connectors

Trend/Problem Indicators

Benchmarking

KPI Monitoring

Time on Site Tracking

Budgeting/Forecasting

Event Triggered Actions

Visual Analytics

File Sharing

Metadata Management

Customizable Branding

Goal Setting/Tracking

Widgets

Campaign Analytics

Single Page View

Customizable Dashboard

Approval Workflow

Summary Reports

Client Management

Drag & Drop

Task Management

Document Management

Data Mapping

Data Discovery

Data Management

Multi-Channel Data Collection

Display Ad Management

Data Quality Control

Data Cleansing

TapClicks offers a variety of subscriptions plans for its unified Orders, Workflow, Analytics and Reporting Platform on a month-to-month and annual basis. We offer customized packages catered to your needs. Try us out for free!

Moz Pro vs TapClicks

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