BrightTALK Central

RATING:

4.0

(12)

About BrightTALK Central

BrightTALK Channels is a cloud-based webinar solution that helps businesses of all sizes with channel setup, live video streaming and lead management. Its key features include content analysis, video creation, intent tracking, pipeline management, content marketing and analytics. The application comes with a studio module which enables users to create campaigns, publish videos and measure conversions. With the AI-based targeting tool, teams can connect segmented audiences with trending topics. Further, marketing and sales teams can use this system to measure viewer engagement metrics and nurture leads. BrightTALK integrates with third-party applications such as Salesforce, Marketo, HubSpot, Pardot and Eloqua. The application is available on a monthly subscrip...

BrightTALK Central Pricing

Billed annually in advance

Starting price: 

$500.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Analytics

BrightTALK Central Reviews

Overall Rating

4.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for BrightTALK Central

1 - 5 of 12 Reviews

User Profile

Charles

Verified reviewer

Management Consulting, 51-200 employees

Used monthly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2017

Great webinar tool that gave us access to a built-in audience

We like having access to a built-in audience of HR people. It also curates other audiences besides HR.

PROS

We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.

CONS

It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.

Yong

Financial Services, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2023

A Review for BrightTALK Channels

PROS

It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.

CONS

BrightTALK Channels is a great software, but not perfect.

Francesca

Computer Software, 201-500 employees

Used monthly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

FUNCTIONALITY

3

Reviewed December 2019

BrightTalk is just Ok

We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.

PROS

In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.

CONS

BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.

Vendor Response

Hi Francesca Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike. I will reach out directly to discuss your concerns, but to address your feedback: - Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform. - We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this. - Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients. - Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing. Thank you again!

Replied December 2019

User Profile

Elizabeth

Verified reviewer

Hospitality, 11-50 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed June 2020

Easy to use and very interactive

PROS

It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.

CONS

The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable

User Profile

Jesse

Verified reviewer

Financial Services, 51-200 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

FUNCTIONALITY

5

Reviewed September 2018

Great software, but not perfect

PROS

We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.

CONS

I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.