About BrightTALK Channels

BrightTALK Channels is a cloud-based webinar solution that helps businesses of all sizes with channel setup, live video streaming and lead management. Its key features include content analysis, video creation, intent tracking, pipeline management, content marketing and analytics. 

The application comes with a studio module which enables users to create campaigns, publish videos and measure conversions. With the AI-based targeting tool, teams can connect segmented audiences with trending topics. Further, marketing and sales teams can use this system to measure viewer engagement metrics and nurture leads.

BrightTALK integrates with third-party applications such as Salesforce, Marketo, HubSpot, Pardot and Eloqua. The application is available on a mo...


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Supported Operating System(s):

Web browser (OS agnostic)

9 Reviews of BrightTALK Channels

Average User Ratings

Overall

3.89 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(2)

2

4 stars

(4)

4

3 stars

(3)

3

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 9 of 9 results

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November 2017

Charles from DecisionWise

Verified Reviewer

Company Size: 51-200 employees

Industry: Management Consulting

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2017

Great webinar tool that gave us access to a built-in audience

We like having access to a built-in audience of HR people. It also curates other audiences besides HR.

Pros

We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.

Cons

It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.

September 2018

Jesse from MX.com

Verified Reviewer

Company Size: 51-200 employees

Industry: Financial Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

5.0

September 2018

Great software, but not perfect

Pros

We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.

Cons

I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.

March 2020

Bonnie from OTG Consulting

Company Size: 201-500 employees

Industry: Telecommunications

Time Used: Less than 2 years

Review Source


Ease-of-use

4.0

Functionality

3.0

March 2020

Way too many follow on emails

I recommended that we not use this software for events because of the amount of email suggestions that were sent out after signing up for an event. We would not want our customers to think that we were pushing any of that to them or have them not register for an event to avoid the emails.

Pros

The ease of sharing events with partners and clients was great and very simple. Graphics are sharp and clear as you create the events.

Cons

After accepting an event I was receiving multiple emails a day for other events I may like to attend. I had a hard time turning this off and ultimately unsubscribed.

June 2020

Elizabeth from Warwick Hotel Group

Verified Reviewer

Company Size: 11-50 employees

Industry: Hospitality

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

June 2020

Easy to use and very interactive

Pros

It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.

Cons

The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable

June 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

June 2020

I showcased webinar easily with Brighttalk

Pros

It's really practical when you can't attend a physical seminar during this pandemic. It really helps people when they want to develop their skill at home using webinar

Cons

The price is quite expensive in this economic crisis

December 2019

Francesca from Reputation.com

Company Size: 201-500 employees

Industry: Computer Software

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

December 2019

BrightTalk is just Ok

We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.

Pros

In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.

Cons

BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.

Response from BrightTALK

Replied December 2019

Hi Francesca Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike. I will reach out directly to discuss your concerns, but to address your feedback: - Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform. - We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this. - Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients. - Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing. Thank you again!

June 2020

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

3.0

June 2020

Great Marketing Tool to Expand Your Webinar’s Audience

The platform is user-friendly and a great marketing tool for holding a webinar session. However, some features could be updated to suit different types of webinar.

Pros

BrightTALK is not only a platform to organise a webinar but it also helps us to expand the audience for our webinar. It’s easy to use and navigate.

Cons

There is no comment box provided during an active webinar session so the webinar can only be a one-way communication, not interactive. The range of audience targeted by the platform is broad and thus less targeted depending on the topics or industry.

May 2020

Astaeka from Finance

Company Size: 201-500 employees

Industry: Financial Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

May 2020

BrightTalk helps you promote your webinar

Happy that BrightTalk help promote my webinars but less in terms of user friendliness.

Pros

This software give advantage to promote the webinar to its network and can help you with lead generation.

Cons

Even though in terms of promotion this application helps a lot to bring leads, in terms of user experience, BrightTalk is not very intuitive.

June 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

June 2020

Brighttalk hepls organized webinars and bring many attendees

It was good.

Pros

It helped bring many participant to the webinars

Cons

Despite the quality I think the price is very expensive.