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Cvent Event Management

FrontRunners 2023

Cvent is a cloud-based solution that helps midsize organizations and enterprises with venue sourcing, online event registration, budget management and payment processing. The solution enables event planners to track the attendance...Read more about Cvent Event Management


WebinarJam is a cloud-based solution that helps businesses create and conduct webinar sessions, which includes live streaming on Youtube and Facebook or event broadcasting via private webinar rooms. Presenters and administrators c...Read more about WebinarJam


FrontRunners 2023

WebinarGeek is webinar software designed to help businesses stream presentations, record live webinars, share prerecorded videos, and manage on-demand webinars. Key features include co-presenting, sharing presentations, statisti...Read more about WebinarGeek

TwentyThree Webinars

TwentyThree is a cloud-based video content management solution (CMS) designed to help marketers manage track and distribute their videos while increasing engagement with integrated marketing tools. This solution offers video manag...Read more about TwentyThree Webinars

4.67 (12 reviews)


FrontRunners 2023

Bizzabo's next-generation event management platform powers immersive in-person, virtual, and hybrid experiences for the world’s leading brands — all with the Bizzabo Event Experience OS, a data-rich open platform that empowers Eve...Read more about Bizzabo

4.51 (95 reviews)


SpotMe is a B2B event engagement solution tailored for companies looking to host high-touch events. All event management, video production and app building tools are included, directly from your browser. The solution is suitable f...Read more about SpotMe

4.43 (14 reviews)


EventMobi is a cloud-based event management solution for businesses of any size across a variety of industries. Primary features include event apps, multiple event management, registration, check-in, live polls, surveys, gamificat...Read more about EventMobi

4.75 (56 reviews)


Accelevents, the one-stop solution for managing virtual, hybrid, and in-person events, uniquely combines enterprise-grade capabilities with ease of use to streamline your event planning process. Trusted by 12,500 organizations w...Read more about Accelevents

Ecamm Live

Ecamm Live is an all-in-one live streaming & video production studio for Mac. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. With Ecamm Live yo...Read more about Ecamm Live


FrontRunners 2023

GoBrunch is an All-in-One Video Chat Platform based on Avatars, with a unique design that helps bringing back the face-to-face culture. Very suitable for virtual workplaces. - No installation is required. - Create your webinar, t...Read more about GoBrunch


RemoteMeeting is a web-based video conferencing software, which helps businesses, nonprofit organizations, governments and individuals manage meetings from across multiple locations and devices. Key features include presentation s...Read more about RemoteMeeting

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Hubilo is the virtual + hybrid event platform built for engagement and event excellence. Hubilo's mission is to drive engagement - first and foremost - yielding greater business results. Engagement with your deeply branded experie...Read more about Hubilo


Meetmaps is an event management software for face-to-face events, hybrid or virtual events that provide event organizers and marketing professionals a powerful tool to manage every stage of their events. Our all-in-one platform h...Read more about Meetmaps

4.82 (11 reviews)

Stage TEN

Stage TEN is a web live media software that helps publishers, brands, influencers and organizations stream live feeds on various social media channels such as Facebook, YouTube, Twitch and business websites. Users can customize t...Read more about Stage TEN

4.47 (17 reviews)


eyeson is a cloud-based video conferencing software that is suitable for businesses of all sizes. The solution is suitable for business teams that operate mainly through online communication as. eyeson provides features such ...Read more about eyeson

4.41 (22 reviews)

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Webinato is a cloud-based video conferencing solution that allows businesses to create webinars for training, sales, and marketing. The solution allows businesses to conduct live or pre-recorded webinar sessions and engage audienc...Read more about Webinato

4.64 (14 reviews)


FrontRunners 2023

Restream is a live streaming solution that helps businesses of all sizes distribute video content across multiple social media channels including Facebook, Linkedin, YouTube and Twitch. It lets users create customizable chat boxes...Read more about Restream

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Flow is a cloud-based solution that provides businesses with tools to create and stream webinars, improving audience engagement with the brand. Using its storyboard functionality, professionals can add new content blocks such as p...Read more about Flow

4.33 (3 reviews)


CreateWebinar is a webinar solution designed to help businesses manage contact lists, webinar rooms, scheduling, archiving and more. Key features include screen sharing, customizable branding, email notifications and video recordi...Read more about CreateWebinar

4.00 (3 reviews)


FrontRunners 2023

Demio is a browser-based webinar platform, which helps revenue generating teams drive engagement and ROI, while building relationships with prospects, partners, and customers. Features include customizable branding, engaegment ana...Read more about Demio

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Buyers Guide

Last Updated: March 16, 2023

Consider these situations—Do you struggle with low attendance in training sessions and product demonstrations? Are your representatives tired of traveling to client locations to give demos? Is it tough to manage training sessions for your vast customer base?

If you are facing any of these challenges, you should consider webinar software.

Webinars (or web-based seminars) are fast becoming a common term in business and education sectors. It's defined as online presentations, conferences, or workshops that are delivered as video conferences.

Unlike traditional conferences, webinars don't require attendees to travel to a particular location, saving their time and money. As webinars are delivered online, you can invite a large number of attendees at once, without worrying about any real estate cost.

By conducting online webinars, you will achieve two goals simultaneously: You will save time and money spent on travel and improve the engagement levels of your business presentations.

This guide aims to help businesses like yours select the right webinar software. Here's what we'll cover:

What is webinar software?

Webinar software is a tool for hosting online presentations, conferences, discussions, and meetings. The software lets you manage attendee lists, send attendees their credentials and access codes to log into the sessions, as well as establish collaboration among hosts and attendees via chat and Q&A sessions.

The key functions of a webinar solution include the following:

  • Hosting webinars on cloud and providing attendees a portal to access the session.

  • Authorizing attendees using credentials and access codes.

  • Providing a chat interface for in-session collaboration among attendees.

  • Recording attendee feedback after each session.

Hosting a live webinar in WebNinja (Source)

Common features of webinar software

The first step before purchasing a webinar solution is to understand the common features. This knowledge will help you shortlist products based on the capabilities, ensuring that the software you choose performs all the functions you desire.

In this section, we'll list the common features of webinar software. Review this list, select the features based on your business needs, and shortlist products accordingly.

Screen sharing

Broadcasts your computer screen or mobile device interface to the attendees. This functionality lets you offer product demos as well as training.

Presentation streaming

Streams your presentations during a web conference. Unlike screen sharing, this functionality only shares your PowerPoint files and not your whole desktop to the audience.

Video conferencing

Streams live videos of hosts and attendees via a webcam or mobile camera. This feature also provides a live video of all the participants during a webinar.

Hand raising

Provides participants with a "raise hand" option for asking questions during a presentation. Once the option is selected, the host is notified and they can transfer the audio and video controls to the attendee who wants to ask a question.

Mobile app

Lets participants join the webinars from their smartphones using an Android or iOS app.

Host controls

Allows webinar organizers to transfer presentation controls from one host to another.

Event-based webinars

Hosts webinars for a large audience such as customers, students, and employees from across the globe. Also, it helps you manage attendee registrations.

What type of buyer are you?

After learning about the product features, the next step is to understand the types of webinar software buyers. Each type of buyer has their own needs, for which reason, vendors offer differentiated products that suit different buyer type.

According to our research, there are primarily two types of buyers of webinar solutions:

Local businesses and multinational corporations. These buyers need webinar software to manage presentations for their departments or a few customers. For instance, companies could organize business and compliance training for employees. These buyers should invest in a solution that lets them send email invitations with easy access and login.

Events management companies. These buyers usually host webinars as part of events that involve a large number of customers or attendees. For instance, product updates are usually accompanied by global webinars to apprise customers, while annual shareholder meetings inform shareholders about a company's revenue and financial strategy. These buyers should invest in a solution that offers event management functionality.

Benefits of webinar software

The next step in the purchase process is to find out the benefits of webinar software, so that you can assess the software's usefulness for your business. This information will help you present a strong case to your stakeholders for purchasing the software.

Here are the key benefits of webinar software:

Ease of access for attendees. Attendees can connect to your webinars from anywhere by signing with their credentials or event-specific access code. Some vendors offer mobile apps that let attendees access webinars from their smartphones. This ease-of-access boosts attendance and eliminates any travel or logistics costs.

Collect and analyze feedback more effectively. To make your webinars effective, it's important to collect feedback and regularly analyze the performance of your sessions. Webinar software lets you send digital feedback forms to attendees right after the session, thereby maximizing survey participation.

In-session collaboration. Webinar software also helps you improve collaboration between hosts and attendees. It provides participants a chat interface for posting comments and questions during a session. Hosts can also share files with the audience and conduct Q&A sessions after the webinar.

Market trends to understand

Audience engagement is a key determiner of a webinar's success, which has pushed vendors to explore ways for optimizing engagement.

Artificial intelligence (AI) and augmented/virtual reality (AR/VR) are two technologies that webinar software vendors are working to incorporate. While AI can help businesses identify areas of improvement for webinar content, AR/VR improves the attendee experience by emulating a live session for remote attendees.

In this section, we'll discuss each trend in detail. To ensure the long-term success of your preferred webinar tool, ensure that the vendors you shortlist plan to incorporate these technologies into their products.

AI to optimize webinar content. The technology can analyze parameters, such as attendance, topics, duration of the webinar, in-webinar chat messages, and hand raises, to understand engagement levels during a webinar. This data can help in developing best practices to create and present webinars. For instance, based on historical performance, the AI tool suggests an optimal duration for each topic so that webinar creators can limit presentations to get maximum attention. With small businesses increasingly adopting AI, we expect it to become a core offering by 2022.

AR/VR-assisted training is the next big thing. In some instances, attendees feel that webinars are impersonal because everything is online. Attending sessions in-person offers a different experience that not all webinars can emulate. In such cases, the issue can be solved with AR/VR. The technologies enable attendees to view trainers, other attendees, the presentation screen, hand gestures, body language, and animations as if they were actually present in the session. With many vendors, such as 360 Immersive and Tesseract, making headway in this area, we expect AR/VR to become a core webinar software functionality by 2023.