# Hotjar Software Overview 2026 - Features & Pricing > Review of Hotjar Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/website-monitoring/hotjar-profile --- [Home](https://www.softwareadvice.com/) / [Heatmap Software](https://www.softwareadvice.com/heatmap/) / Hotjar Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/)[Alternatives](https://www.softwareadvice.com/website-monitoring/hotjar-profile/alternatives/) # Hotjar 2026: Benefits, Features & Pricing Updated June 3, 2026 Written by [Andrew Blair](https://www.softwareadvice.com/resources/author/andrew-blair/) Content Analyst Edited by [Mehar Luthra](https://www.softwareadvice.com/resources/author/mehar-luthra/) Team Lead, Content Wondering if Hotjar is right for your organization? Our Heatmap Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary Hotjar 4.6 [(542)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Pros: - Heatmaps - User behavior analysis Cons: - Pricing - Feature limitations Pricing Starting at $39.00 per month ### What is Hotjar: Hotjar is a website analytics platform that provides insights into user behavior and feedback. With Hotjar, teams can conduct surveys and record user sessions for analysis about how users interact with content and other assets. This makes it easier to identify how to improve sites to boost engagement. ### Why we like Hotjar: Hotjar is particularly helpful for visualizing how users interact with a site, thanks to its intuitive heatmaps. It also stands out for activity tracking, reporting, and analytics features. Users rate it especially high for ease of use, giving it 4.6 out of 5 stars on Software Advice. ### Who should use Hotjar: Hotjar is useful for website owners, user experience (UX) designers, marketers, and those who specialize in optimizing website performance. It works well for companies of a variety of sizes; 75% of reviewers on Software Advice hail from organizations with two to 200 employees. Wondering if Hotjar is right for your organization? Our Heatmap Software selection experts can help you in 15 minutes or less. ## Hotjar User Interface ## Popular Hotjar Alternatives Main Product Hotjar 4.6 [(542)](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.42Value for money - 4.46Customer support - 4.49Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) 4.7 [(260)](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/) Ratings Breakdown - 4.64Ease of use - 4.58Value for money - 4.70Customer support - 4.59Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Microsoft Clarity](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/) 4.8 [(56)](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/reviews/) Ratings Breakdown - 4.71Ease of use - 4.91Value for money - 4.62Customer support - 4.64Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2352)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Mouseflow](https://www.softwareadvice.com/heatmap/mouseflow-profile/) 4.7 [(122)](https://www.softwareadvice.com/heatmap/mouseflow-profile/reviews/) Ratings Breakdown - 4.60Ease of use - 4.44Value for money - 4.58Customer support - 4.60Functionality Pricing Starting at $31.00 per year Get Price Alternative Product [Fullstory](https://www.softwareadvice.com/customer-experience/fullstory-profile/) 4.6 [(67)](https://www.softwareadvice.com/customer-experience/fullstory-profile/reviews/) Ratings Breakdown - 4.37Ease of use - 4.13Value for money - 4.33Customer support - 4.51Functionality Pricing Available upon request Get Price ## Hotjar Overview Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements. The platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user... testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights. ## Hotjar Pricing and Plans Starting price: $39.00 per month Free Trial Free Version Observe: Heatmaps & Recordings $39.00 per month Plan includes: - Page view filters - Frustration and engagement scores - Dashboards - Key highlights - Custom-built integrations - Funnels and trends - Console tracking Ask: Surveys & Feedback $59.00 per month Plan includes: - Hotjar AI for Surveys - Filter responses by device and country - AI-powered sentiment analysis - Analyze survey performance - Hotjar API: export survey responses and more - Unlimited surveys & feedback widgets - Customizable branding Engage: User interviews & User tests $49.00 per month Plan includes: - Up to 240 interviews or user tests - Unlimited interviews - 4 co-moderators per interview - 10 spectators per interview - Dedicated customer success manager - SAML single sign-on (SSO) - Full access to every feature Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### Our Analysis of Hotjar's Pricing Plans We've conducted a thorough analysis of Hotjar's pricing plans to help you determine which option best aligns with your website analytics and user behavior tracking needs. We've examined the features, benefits, and limitations of each plan to provide you with a comprehensive understanding of what Hotjar offers. Hotjar provides four distinct pricing tiers: Free, Growth, Pro, and Enterprise. Each plan is designed to accommodate different websit... e traffic volumes, analytics requirements, and budget considerations. \*\*Free plan\*\* Hotjar's Free plan is a free forever option designed for individuals, small businesses, or those just starting with user behavior analytics. This plan allows tracking of up to 20,000 monthly sessions and provides access to core features including session replay and unlimited heatmaps with one month of data retention. \*\*Pros:\*\* - \*\*Zero cost barrier:\*\* The free plan provides access to powerful analytics tools without any financial commitment. - \*\*Essential features included:\*\* Offers both session replay and unlimited heatmaps, which are core to understanding user behavior. - \*\*Standard filtering capabilities:\*\* Includes useful filters such as new vs. returning users, pages viewed, user country, and device type. - \*\*Key integrations:\*\* Connects with popular tools including Google Analytics, Mixpanel, HubSpot, and Jira. \*\*Cons:\*\* - \*\*Limited data retention:\*\* Only stores data for one month, which restricts long-term trend analysis. - \*\*Session cap:\*\* The 20,000 monthly session limit may be quickly reached by growing websites. - \*\*Basic functionality only:\*\* Lacks advanced features and customization options available in paid plans. \*\*Growth plan\*\* The Growth plan is Hotjar's entry-level paid option at $49 per month (or $40 per month when billed annually). This plan is suitable for growing websites that need more advanced user behavior insights and longer data retention periods. \*\*Pros:\*\* - \*\*Increased session capacity:\*\* Accommodates higher traffic volumes than the Basic plan. - \*\*Extended data retention:\*\* Provides longer access to historical data for trend analysis. - \*\*Enhanced filtering options:\*\* Offers more advanced filtering capabilities for deeper insights. - \*\*Additional team collaboration features:\*\* Better supports teams working together on user experience optimization. \*\*Cons:\*\* - \*\*Limited advanced features:\*\* Still lacks some of the more sophisticated tools available in higher-tier plans. - \*\*Moderate scalability:\*\* May not be sufficient for rapidly growing websites or larger organizations due to limits on integrations and other functionality. - \*\*Cost consideration:\*\* Represents a significant jump from the free tier for budget-conscious users. \*\*Pro plan\*\* Specific pricing for the Pro plan is not publicly available. The plan is designed for established businesses with substantial website traffic and more complex analytics needs. It offers enhanced capabilities for teams focused on optimizing user experience and conversion rates. \*\*Pros:\*\* - \*\*Higher session capacity:\*\* Supports websites with significant traffic volumes. - \*\*Advanced analytics features:\*\* Provides more sophisticated tools for in-depth user behavior analysis. - \*\*Extended data retention:\*\* Offers longer access to historical data for comprehensive trend analysis. - \*\*Enhanced team collaboration:\*\* Includes features that facilitate better teamwork and insights sharing. \*\*Cons:\*\* - \*\*High cost barrier:\*\* Pricing for this plan isn’t publicly listed, but it’s designed for large, established businesses—making it impractical for smaller organizations. - \*\*Feature complexity:\*\* Some advanced features may have a steeper learning curve for new users. - \*\*Potential feature overlap:\*\* Some capabilities may duplicate functionality in other analytics tools already in use. \*\*Enterprise plan\*\* Specific pricing for the Enterprise plan is not publicly available. This plan is tailored for large enterprises and high-traffic websites requiring comprehensive user behavior analytics, premium features, and maximum data retention. \*\*Pros:\*\* - \*\*Complete feature access:\*\* Includes all Hotjar tools and features without restrictions. - \*\*Premium analytics options:\*\* Offers the most advanced customization and analysis capabilities. - \*\*Long-term data retention:\*\* Provides the longest access to historical data for comprehensive trend analysis. - \*\*Enterprise-grade support:\*\* Includes priority assistance and more personalized service. \*\*Cons:\*\* - \*\*Enterprise-level cost:\*\* Requires a sizable investment and is best suited for organizations with complex needs and large teams - \*\*Potential feature underutilization:\*\* Some organizations may not fully leverage all the advanced capabilities. - \*\*Requires analytics expertise:\*\* Maximizing value from advanced features may require dedicated analytics personnel. \*\*Free trial information\*\* Hotjar offers a 15-day free trial of their Growth plans for all new accounts. This trial provides full access to premium features without requiring payment information or setting up auto-charges. After the trial period, users can choose to upgrade to a paid plan or continue with the free plan indefinitely. \*\*Payment options\*\* Hotjar accepts payments in USD and offers both monthly and annual billing cycles. Opting for annual billing provides a ~20% discount across all paid plans. Additionally, Hotjar offers a 30-day money-back guarantee for all Growth plans, allowing users to request a full refund within the first month if they're not satisfied with the service. \*\*Conclusion\*\* After analyzing Hotjar's pricing structure, it's clear that the company offers a range of options designed to accommodate various website sizes, analytics needs, and budgets. - \*\*For individuals and small websites:\*\* The Free plan provides an excellent entry point at no cost. It offers core functionality, such as session replay and unlimited heatmaps, that can deliver valuable insights into user behavior. While limited by the 20,000 monthly session cap and one-month data retention, it's more than sufficient for small websites and those just beginning their user experience optimization journey. - \*\*For growing businesses:\*\* The Growth plan at $49 per month (or $40 with annual billing) strikes a balance between affordability and functionality. It offers increased session capacity and data retention, making it suitable for businesses that have outgrown the free plan but don't yet need enterprise-level features. - \*\*For established businesses:\*\* The Pro plan provides advanced analytics capabilities and supports higher traffic volumes. This plan is ideal for organizations that rely heavily on website performance and need deeper insights into user behavior to optimize conversion rates. - \*\*For large enterprises:\*\* The Enterprise plan delivers the complete Hotjar experience with premium features and maximum data retention. This plan is best suited for high-traffic websites and organizations with dedicated analytics teams that can fully leverage the advanced capabilities. When selecting a Hotjar plan, consider your website's monthly traffic volume, how long you need to retain data for analysis, the complexity of insights you require, and your available budget. The 15-day free trial offers an excellent opportunity to test Hotjar's premium features before committing to a paid plan. Additionally, the annual billing option provides significant savings for organizations planning long-term use of the platform. ## Hotjar Features Drawn from insights across 542 verified reviews, we've outlined Hotjar's best and worst rated features and how they stack up against the average rating. Hotjar's score Category average Hotjar's Best Rated Features Visitor Tracking 4.83 4.28 category average Activity Dashboard 4.80 4.19 category average Customer Journey Mapping 4.78 4.66 category average Hotjar's Worst Rated Features Customizable Forms 3.71 4.18 category average User Journeys 3.80 3.45 category average Third-Party Integrations 3.83 3.70 category average - Popular features found in Heatmap Data Visualization For Sales Teams/Organizations For Science Heatmaps Real-Time Analytics Reporting & Statistics Visual Analytics Website Analytics - More features of Hotjar A/B Testing Access Controls/Permissions Activity Dashboard Activity Tracking Alerts/Notifications Annotations API Audience Targeting Behavioral Analytics Behavior Analytics Behavior Tracking Campaign Tracking Charting Click Tracking Collaboration Tools Commenting/Notes Communication Management Conversion Rate Optimization Conversion Tracking CSAT Survey Structure Customer Activity Tracking Customer Experience Management Customer History Customer Journey Mapping Customer Segmentation Customizable Branding Customizable Fields Customizable Forms Customizable Questions Customizable Reports Customizable Templates Dashboard Data Analysis Tools Data Import/Export Demographic Data Drag & Drop Dynamic Content Element Analytics Email Reminders Engagement Tracking Feedback Management For Mobile For Websites Funnel Analysis Geotargeting Interactive Reports Issue Tracking KPI Monitoring Mobile Survey Moderated Usability Testing Monitoring Multi-Channel Communication Multi-Channel Data Collection Multi-Channel Distribution Multi-Language Multiple Site Management Negative Feedback Management NPS Survey Structure Performance Metrics Problem Area Alerts Prototype Creation Qualitative Comparative Analysis Quantitative Metrics Question Branching Question Library Randomization Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Screen Activity Recording Scroll Maps Search/Filter Sentiment Analysis Session Recording Single Sign On Site Intercept Survey Skip Logic Software Testing Management Statistical Analysis Survey Builder Survey/Poll Management Surveys & Feedback Tagging Template Management Templates Text Analysis Third-Party Integrations Trend Analysis URL Customization Usability Testing Usage Tracking/Analytics User Interaction Tracking User Journeys User Research Analysis Video recording/Transcriptions Video Support Visitor Tracking Visualization Web Traffic Reporting Widgets ## Hotjar Integrations Based on 542 verified reviews, we've identified products most frequently integrated withHotjar. HubSpot Marketing Hub Integration rated 5.0 from 1 review Webflow Integration rated 5.0 from 1 review Zapier Integration rated 5.0 from 1 review Segment Integration rated 5.0 from 1 review Unbounce Integration rated 5.0 from 1 review Google Workspace Integration rated 4.0 from 1 review See all 70 integrations ## Hotjar Key Sentiments We analyzed 542 verified reviews for Hotjar to find out what actual users really think. Most Positive Sentiments Heatmaps 64% Positive 32% Neutral 5% Negative Users find Hotjar's heatmaps invaluable for understanding user behavior and improving user experience. They appreciate the detailed insights provided by heatmaps, which help track user interactions and identify areas for optimization. Additionally, users value the ability to analyze heatmap data to make strategic decisions about website design and content. User interaction analysis 59% Positive 32% Neutral 9% Negative Users rely on Hotjar to track and analyze visitor behavior on their websites, gaining insights into user interactions. They find the tool useful for understanding which pages attract the most attention and how long visitors stay on them. Furthermore, users appreciate the detailed analytics that help them improve their website's user experience and engagement. Data collection 56% Positive 32% Neutral 12% Negative Users benefit from Hotjar's data collection capabilities, which support in-depth analysis and visualization of customer behavior. They find the tool straightforward to set up and appreciate the valuable insights it provides for making informed decisions about website design. Additionally, users highlight the ease of integrating Hotjar with other analytics tools to get a comprehensive view of user activity. Least Positive Sentiments Screen recordings 41% Positive 39% Neutral 20% Negative Users value Hotjar's screen recording feature for its ability to provide detailed behavioral data analysis. They find the recordings useful for identifying user interactions and improving website functionality. Nonetheless, some users experience issues with recording quality, session caps, and the need for more filterable options to streamline the analysis process. Website optimization 45% Positive 37% Neutral 18% Negative Users find Hotjar helpful for identifying areas of improvement on their websites and enhancing user experience. They appreciate the tool's features for monitoring website performance and gathering user experience insights. However, some users encounter challenges with script installation and find the interface complex, which can hinder the optimization process. Session recordings 35% Positive 51% Neutral 15% Negative Users appreciate Hotjar's session recordings for offering insights into user behavior and experience. They find the recordings helpful for analyzing user interactions and identifying areas for improvement. However, users face limitations with session recording management, data download options, and tracking visitor data across multiple sessions. ## Hotjar User Reviews Overall Rating 4.6 Ratings Breakdown 5 68% 4 29% 3 3% 2 0% 1 0% Secondary Ratings Ease of Use 4.6 Value for money 4.4 Customer support 4.5 Functionality 4.5 Rodrigo T. Verified reviewer Information Technology and Services 10000+ employees Used daily for less than 2 years Review source Reviewed October 2024 Power Tool for User Experience Optimization 5 Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and increased profitability. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience. Cons: I've been very satisfied with this tool and haven't experienced any negative aspects. Read More Brock P. Verified reviewer Retail 51-200 employees Used weekly for more than 2 years Review source Reviewed March 2023 I can't imagine how you do CRO without Hotjar 5 We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar. Cons: There is little we don't like about Hotjar. It just works (and it is easy to use). Reasons for choosing Hotjar Hotjar had more features, tons of good reviews, and we had several word of mouth recommendations that was the way to go. We thought it had much more to offer than Smartlook. Read More Morgan B. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for more than 2 years Review source Reviewed October 2019 Easy to use and helpful heat mapping and user tracking 4 Previously 5 We can easily show clients how our landing pages are performing and where our design partners can improve their pages for better conversion optimization. Ratings Breakdown 4 Ease of use Previously 5 4 Functionality Previously 5 Pros: It's very easy to set up and share data with clients. The heatmaps have been super helpful and the recordings are indispensable. Cons: Sometimes set up of heatmaps is clunky and setting up and our plan does not enable unlimited data and visits. Read More Akande D. Verified reviewer Consumer Goods 1001-5000 employees Used daily for more than 2 years Review source Reviewed August 2019 HotJar is an awesome tool for studying websites and optimizing! 5 Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data! Cons: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had. Reasons for choosing Hotjar Primarily I was familiar with HotJar so it was an easy choice. Vendor Response Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex Replied August 2019 Read More Carlos P. Verified reviewer Logistics and Supply Chain 501-1000 employees Used daily for less than 12 months Review source Reviewed June 2022 Excelent but a little expensive 5 Very great experience, but with the actualization the manual heatmaps are off :( Ratings Breakdown 5 Ease of use 4 Value for money 3 Functionality Pros: The heatmaps and recording are so critical to create a UX centered product in all the organization Cons: The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions Reasons for choosing Hotjar Because of widgets and features to add conditionals Read More Rajesh C. Verified reviewer Writing and Editing 2-10 employees Used weekly for less than 6 months Review source Reviewed December 2020 Optimize the UX of your website with Hotjar 4 Undoubtedly, Hotjar is a must-have tool to perform qualitative research on your website visitors so that you can improve the user experience. It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website. I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: There is no denying the fact that Hotjar comes with some excellent and cool features to give you a great level of flexibility when it comes to the analysis of user behavior. Especially, the heatmapping feature of this tool will help you with user behavior analysis. Needless to say, setting up a heatmap is quite easy and it will also save you time. When you talk about visitor’s analysis of any website, pulling information from data is important. And Hotjar comes in handy at this point as it can capture click data, scroll depth, etc. on your site. On top of that, the customer experience you’ll get from Hotjar is amazing. Cons: As per the rules of nature, Hotjar is also not out of disadvantages. It has some cons as well. It doesn’t show data of text fields as per guidelines of GDRP. Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage for me. Reasons for choosing Hotjar Undoubtedly, Crazy Egg is also a great tool to serve my purpose. But, I chose Hotjar over it as I knew Hotjar from a long-ago even before I came to know about Crazy Egg. Read More SR Spencer R. Verified reviewer Online Media 51-200 employees Used weekly for less than 2 years Review source Reviewed December 2021 Great UX/CRO Tool for the Price 5 I think overall Horjar is a great tool for small to medium-sized businesses. For the price, it has a number of great features to start user testing and CRO. As a marketer (not technically inclined whatsoever), it's also pretty easy to set up and use. Ratings Breakdown 4 Ease of use 4 Functionality Pros: The surveys are what we use most to get insight into what our users are after, issues they may have, and to get ideas for content. Cons: Nothing really. It suits the purpose of a value-based beginner UX/CRO tool. For the price it does exactly what I need it for. Reasons for switching to Hotjar We used VWO for everything CRO related in the beginning and then decided to break it up as different products were better suited for different tasks. Read More Ahmed Samy E. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for free trial Review source Reviewed February 2023 Leading Heatmaps Tool 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Functionality Pros: Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar. Cons: The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least. Reasons for switching to Hotjar Hotjar offers more than Heatmaps and scroll maps. Read More MA Michael A. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 6 months Review source Reviewed July 2025 Hotjar is great for website heat maps 5 The ability to know where your users spend time on was a real eye opener, and Hotjar made it not only possible but easy for us to do when we used it on a Shopify website. Ratings Breakdown 5 Ease of use 5 Functionality Pros: Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set up. It was easy to learn and use. Cons: At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed. Read More DJ Derek J. Verified reviewer Recreational Facilities and Services 2-10 employees Used weekly for less than 6 months Review source Reviewed November 2024 Great information gathering tool with some drawbacks. 4 Hotjar is a useful tool to use in bursts in order to get really useful data, but it's not a "set it, and forget it" type of tool. There are downsides to leaving it turned on. Ratings Breakdown 4 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: Hotjar lets us really see where our customers are going and doing on our website instead of just following the trail after the fact with typical analytics. We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones. Cons: Hotjar adds a lot of overhead to the website. Load times slowed a little bit, and ad blockers started making our site respond weirdly. Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site itself. Additionally, javascript makes the viewing of a page obscured, so we don't know what the user is doing within a dynamic piece of content. Read More Showing 1 - 10 of 542 Reviews [See All Reviews](https://www.softwareadvice.com/website-monitoring/hotjar-profile/reviews/) ## Hotjar FAQs - What is Hotjar used for? Hotjar is mainly used to understand how users interact with a website. It has tools to identify at which point users stop engaging with a site, which pages they interact with the most, and the kinds of content that boost engagement. - What information does Hotjar collect? Hotjar collects information about where users click, how they scroll, where they move their mouse, and the forms they submit. It does this without collecting personal information about users, such as their names or email addresses. You can also use Hotjar to collect specific kinds of information by issuing user surveys. - Does Hotjar cost money? Hotjar offers a free plan with up to 20,000 monthly sessions, session replays, and heatmaps—great for getting started. Paid plans start at $40 per month (billed annually) for more sessions, advanced filters, and longer data access. Businesses can also build custom packages across Experience Analytics, Voice of Customer, and Product Analytics as needs grow. - Who uses Hotjar? Hotjar is popular with people who need to optimize website performance, whether it’s for general marketing purposes or to make an eCommerce site more effective. This makes it a good option for those who design and manage websites, as well as marketing teams in charge of making sites more impactful. - Is Hotjar safe to use? Yes, many consider Hotjar safe to use because it protects data and the identities of users. When users use Hotjar to collect information about how people interact with their sites, the data they collect is anonymized, so the visitors’ identities are protected. ## Hotjar Popular Comparisons [Lucky Orange vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)[Microsoft Clarity vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/microsoft-clarity/)[Tableau vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/tableau/)[Mouseflow vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/mouseflow/)[Fullstory vs Hotjar](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/hotjar/)[Smartlook vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/smartlook/)[Looker vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/looker/)[Crazy Egg vs Hotjar](https://www.softwareadvice.com/heatmap/crazy-egg-profile/vs/hotjar/)[Contentsquare vs Hotjar](https://www.softwareadvice.com/customer-experience/contentsquare-profile/vs/hotjar/)[Matomo vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/matomo/)[SurveySparrow vs Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/surveysparrow/) [Compare All Alternatives](https://www.softwareadvice.com/website-monitoring/hotjar-profile/alternatives/) Stuck Between Options? 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