Overall I'm happy with my experience so far! I got help from my consultant who has been working with Mida and [sensitive content hidden] previously so we managed to set everything up. Without him I would not have been able to set it up properly since I never got a response from their support.

Great alternative for A/B testing now that google optimize is gone.

Lack of customer support. I have tried to reach out to the Mida team twice but never got a response.

Mida was super easy to setup on our client shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.

The fact that some fairly basic targeting modes or parameters are only available on the highest price plan, presumably gauged at Enterprise. I feel some of these are very much needed even for smaller/medium brands and could be included without harming their service offering.

It's okay. Since I still haven't paid for it I'm happy, but I'm not convinced it's the best service for us longterm.

Easy to use and free to get started with up until 50k MTUs. Pretty easy to set up with the tracking etc. And their reporting is decent!

Not as robust as other services I've been using, such as Convert (which ofc is a lot more expensive). Not the best editor, could be improved.

Overall, happy with the product. Nothing groundbreaking but a good workhorse for us.

We like the fact that it is easy to share with our clients and not too confusing. The visuals of the software looks modern and it is a good look for us overall.

Some of the functionality is very recent and can be limited when compared to established players such as VWO or Convert.com

I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly. It took about an hour to feel extremely comfortable with the tool and I started seeing value as soon as I launched my first experiment.

Mida offers a reliable CRO, testing and personalization platform at a very manageable price. It's easy to use, especially if you are coming from a similar tool. I came from Optimize and there was basically no real learning curve. The AI recommendations make coming up with variants to test a breeze.

Ocassionally, I have to refresh the page to get certain functions to work. It's a minor inconvenience but should be mentioned. Also, sometimes, I will be working in Mida and leave a certain menu only to be dropped into Howuku. This may only happen to customers who came from Howuku though.