Mida.so

RATING:

4.7

(18)

About Mida.so

Mida is an AI-powered A/B testing tool designed for businesses of all sizes. It helps users conduct experiments, analyze results, and execute data-driven strategies efficiently. Forget manually brainstorming ideas and editing pages. The AI feature in Mida takes charge of this. By generating its own tests, it clears up space and time for users to focus on key tasks. One of Mida's superpowers is its speed. It loads up faster than many of its counterparts on the market. It ensures a smooth and quick experience for users, a proven way to boost conversion rates. Mida plays well with others, too. It seamlessly teams up with popular tools like WordPress, Shopify, Webflow, WooCommerce, and Google Analytics 4, integrating into your existing workflows without skipping a beat.

Mida.so Pricing

Starting price: 

$199.00 per month

Free trial: 

Available

Free version: 

Available

Intuitive built-in editor to setup A/B tests in minutes.
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Mida.so Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Mida.so

1 - 5 of 18 Reviews

User Profile

Elizabeth

Verified reviewer

Non-Profit Organization Management, 11-50 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

Great Google Optimize Alternative

PROS

Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far

CONS

Was so hard to find the product, only found on my 3rd pass of searching for alternatives

Reasons for switching to Mida.so

Optimize was Discontinued by Google last year

Vendor Response

Hi Elizabeth - thank you for your fantastic review of Mida.so! We're delighted to hear that we've exceeded your expectations as a Google Optimize alternative!

Replied June 2024

Finn

Marketing and Advertising, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

Excellent Google Optimize Alternative

PROS

Mida was super easy to setup on our client shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.

CONS

The fact that some fairly basic targeting modes or parameters are only available on the highest price plan, presumably gauged at Enterprise. I feel some of these are very much needed even for smaller/medium brands and could be included without harming their service offering.

Reason for choosing Mida.so

Best overall value for money, smooth uncluttered user interface and built in AI generator to help iterate on test ideas.

Reasons for switching to Mida.so

Google Optimize sunset meant searching for a new alternative provider.

Vendor Response

Hey Finn! Super glad to see your positive review! It's great that setting up Mida and running tests is smooth for you. Just a quick note to mention our Growth Plan that offers all premium features at an accessible price for businesses of all sizes. This has been designed to meet needs without breaking the bank. Thanks for choosing Mida and for your valuable feedback. Here's to more successful testing!

Replied December 2023

Harrison

Financial Services, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

A comprehensive A/B testing platform with 5 star support

We've set up a handful of A/B tests so far- the script runs smoothly without any flicker on our site. I also really like the visual editor and the reporting interface.

PROS

Mida is comprehensive A/B platform that comes with all the features and tools you need to run effective experiments. Unlike other platforms it's priced very competitively and comes with five star customer service. It's also quick to setup and easy to use. I highly recommend this tool!

CONS

There's honestly nothing so far I've found that I don't like about this platform.

Reasons for switching to Mida.so

With other tools we were paying for lots of additional tools/features which weren't useful and just added noise.

Vendor Response

Hi Harrison - thanks for the fantastic review! We're thrilled you find Mida comprehensive, easy to use, and competitively priced. We look forward to helping you run many more successful A/B tests!

Replied June 2024

Ingrid Petra

Environmental Services, 2-10 employees

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed June 2024

Just starting

PROS

Customer service and brand comms is great :)

CONS

Haven't gotten enough traffic to test properly yet.

Vendor Response

Hello Ingrid Petra - Thank you for your review of Mida! We appreciate your kind words about our customer service and communication.

Replied June 2024

Ardine

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2024

A simple A/B testing tool that gets it done

Overall, happy with the product. Nothing groundbreaking but a good workhorse for us.

PROS

We like the fact that it is easy to share with our clients and not too confusing. The visuals of the software looks modern and it is a good look for us overall.

CONS

Some of the functionality is very recent and can be limited when compared to established players such as VWO or Convert.com

Reason for choosing Mida.so

Price was the main factor for us in choosing Mida over VWO

Reasons for switching to Mida.so

The product was sunsetted and wasn't available anymore.

Vendor Response

Hi Ardine, Thanks for reviewing Mida! We're glad to hear you're finding it easy to use and visually appealing. Appreciate your feedback on our functionalities; we're always looking to improve. Cheers to being a valued part of our journey!

Replied February 2024