Overall I'm happy with my experience so far! I got help from my consultant who has been working with Mida and [sensitive content hidden] previously so we managed to set everything up. Without him I would not have been able to set it up properly since I never got a response from their support.

Great alternative for A/B testing now that google optimize is gone.

Lack of customer support. I have tried to reach out to the Mida team twice but never got a response.

Mida was super easy to setup on our client shopify sites, and within no time at all we had tests up and running to validate the setup with data flowing through. The hypothesis creation is helpful for internally tracking experimentation and it was fairly straightforward to implement additional custom events such as Add to cart. Plus the super lightweight script means very fast test load times for the least bias.

The fact that some fairly basic targeting modes or parameters are only available on the highest price plan, presumably gauged at Enterprise. I feel some of these are very much needed even for smaller/medium brands and could be included without harming their service offering.

It's okay. Since I still haven't paid for it I'm happy, but I'm not convinced it's the best service for us longterm.

Easy to use and free to get started with up until 50k MTUs. Pretty easy to set up with the tracking etc. And their reporting is decent!

Not as robust as other services I've been using, such as Convert (which ofc is a lot more expensive). Not the best editor, could be improved.

Overall, happy with the product. Nothing groundbreaking but a good workhorse for us.

We like the fact that it is easy to share with our clients and not too confusing. The visuals of the software looks modern and it is a good look for us overall.

Some of the functionality is very recent and can be limited when compared to established players such as VWO or Convert.com

I have been extremely satisfied with the tool. I was thrilled to discover it and it improved Conversion Rate on the very first landing page I threw at it significantly. It took about an hour to feel extremely comfortable with the tool and I started seeing value as soon as I launched my first experiment.

Mida offers a reliable CRO, testing and personalization platform at a very manageable price. It's easy to use, especially if you are coming from a similar tool. I came from Optimize and there was basically no real learning curve. The AI recommendations make coming up with variants to test a breeze.

Ocassionally, I have to refresh the page to get certain functions to work. It's a minor inconvenience but should be mentioned. Also, sometimes, I will be working in Mida and leave a certain menu only to be dropped into Howuku. This may only happen to customers who came from Howuku though.

Amazing. Best AB testing tool ever! Super glad I found them

Easy to use Responsive support team Easily track conversions and goals

Not a lot of cons - every concern was addressed by the support team

Great alternative to Google Optimize after this one shut down. Like the ability to create AB tests for landing pages and conversion rate optimisation. Something really cool is that you can create a version of a given URL and make changes (text, color, placement of elements...) with the drag and drop editor and no coding

Miss a heatmap feature to have more context of the performance of each AB test version

I like the easy of use, how the UX is easy to navigate.

There are no negatives, maybe the trial length only

- Easy setup - Good feature set - Fair price

- Visual editor can be fiddly to work with

very easy to set up and use, no codemakes lots of tests for site and picks the besthelped get some mo customers works with many platforms and toolsfast and reliable service

price is a bit high for small bizsometimes changed site a bit too .not always what wanted

Estamos usando em nosso site corporativo e vamos em breve indicar aos nossos clientes

Simplicidade de configurações e entendimento dos relatórios

Até o momento não identifiquei algo que possa relatar como ruim

Mida is a great tool. If you are into A/B testing and want to optimize your page, I definitely recommend to check it out

With Mida it is far easier to A/B test options compared to our previous A/B testing tool. You can start your first test minutes after your first login

So far, we haven't found any issues. It saves time compared to our previous option, which is what we wanted