Honestly, overall it's a phenomenal tool! It's from [sensitive content hidden] Freaking Roof, how can It not be? This tool is amazing, it's not as fancy as some other tools, but again - [sensitive content hidden] Freaking Roof!

It's not as 'fancy' as some other tools out there, but it does a damn good job (if not better) at optimizing my content and helping me rank it!

As a business [sensitive content hidden] in charge of many aspects of the business it has been easy navigate.

Love how it walks you through the optimization, report is clear and concise. Also great options to continue refining to delve into whether you've overoptimized.

Wish some of the Watch Dog functions would automatically update.

POP is a good tool for bloggers and content marketers who want to optimize content for Google searches, but I prefer other tools that are similar. Frase has a much better user interface, is simpler to use, and produced similar results for me. Surfer takes longer to implement the suggestions, but I've gotten better results with it. So while I think POP is pretty good, I prefer other options.

I like that PageOptimizer Pro provides a detailed list of words and phases that should be added to sub-headers and page titles in addition to just the body of the page. Many competing tools don't provide advice for the page title or sub-headers.

I haven't had great results using PageOptimizer Pro. I have been able to improve rankings and get more traffic to certain pages, but with other pages there has been no improvement. I've tried several similar tools and had better results with some of them, especially Surfer.

What I like most about POP are the results. I've had a number of pages shoot to position 1-3 within days of making the recommended updated. Along with one other keyword tool, I use POP regularly when creating and optimizing new & old content.

I think there's still a bit of UX work that can make the entire experience a bit more pleasant, particularly on the post-report, page optimization level.

Really happy with this tool. I get better results with a fraction of the cost than other tools. I've tried the main ones out there.

The value for money POP gives is incredible. Its cheaper and actually better in 9/10 things than other competitor tools. POP gives detailed recommendations on what words to use to fully optimise titles, headers and content. It also provides what headers and how many of each the page is expected to have. It also does a gap analysis on your page, reviewing how your schema and EEAT signals compare to your competitors. The recommendations have proven to be superior to other tools. It also lets you monitor pages over time, letting you know when they need to be updated because changes in the SERPs have happened. The UX is good and is improving all the time. It's easy to have good UX for very simple software but not so much for a software with all the insights POP gives you, POP manages to that. Its as simple as needed for the basic user and as thorough and customised as required for the experienced SEO. Its also probably the only software that allows you to use your own GPT license, which makes using AI super cheap.

As all AI writers its not there yet. I feel other tools write better content out of the box which makes editing easier and quicker. I haven't been able to use the AI content from POP. Other tools might have better prompts. However as chatGPT gets better I'm pretty sure this will be solved. Having said that, the automatic outline process captures really well the topics an article should include. It gives you a good starting point for you to expand upon as they are already optimised with POPs suggestions for headers.

I dont think i will need any other SEO related tool for on page optimisation. POP is the best for me

The logic, algorithms behind POP that make it stand out

Its tending to get expensive each year, but not expensive to burn a hole, its still pretty VFM

My go to on page optimizer is MarketMuse. I love it and I find it easier to optimize content with. However, optimizing content is half of the story. Page Optimizer Pro gives me complementary information that I would miss otherwise (page structure, LSI variation, E-A-T signals).

I love how Page Optimizer advice me how to fine tune Headers (numbers, LSI variations, etc.) It is like good SEO plugin, but 100 times better. Gives me insight that I would overlook myself. Single best thing is building long anchor contextual backlinks with Google Entities that are shown by Page Optimizer Pro. That really helps with ranking.

It is not the easiest software to learn. However, it is worth learning.

Easy to use, its clear and concise. Tells you what to do, its continually rolling out new features which I think is important in this fast paced AI world.

I like seeing Google Entities and NLP on client website pages its clear and easy to understand. Content optimisation score.

I would like that you could pull more reports on entities, NLP so you can share with clients for work proof and improvement on site.

I liked that it left no stone unturned with what is on your page and what can be used to rank it better.

There is lot's to do with this tool and that can be confusing with what is the lowest hanging fruit. It sometimes doesn't update correctly and you wind up changing the wrong things.

For us it was a software test and we continue using it after 6 months

The achievements and findings of what we couldn't see & the easy view of how we can compare URL's from competitors

It's not easy for not advance users. Although it tries to.

The tool allowed me to get listed on page one for many target keywords. The fact I could compete with very well-known brands/websites in a relatively short time frame was mind-blowing.

The suggestions can be confusing. At times after you implement a suggested change the tool comes back with a new update. While the tool then provides a new score it can take a while to reach a high enough score. This does not happen for easier keywords but a lot of it also has to do with my lack of writing skills.