Factors.ai
About Factors.ai
Factors.ai Pricing
There are 4 pricing tiers: Free, Starter, Growth, and Custom. Free plan (for up to 5k monthly visitors): - Try core features - Web Analytics - Custom Events and Dimensions. Starter Plan at $99/month (up to 10k monthly visitors) - Everything in Free Plan - Campaign Analytics - Multi-touch Attribution - Funnels and Customer Journey Mapping - Events and Form Tracking - Events and Form Tracking - Channel Connectors (Google, FB, LI Ads, and more) - CRM Connectors (Hubspot, SalesForce, and more). Growth Plan at $499/month (up to 100k monthly visitors) - Everything in Starter Plan - AI-powered “Explain” for trends - Automated Weekly Insights - Dedicated customer success manager. Custom plan (over 100k monthly visitors) - Custom Features - Custom attribution models - Platinum Customer Support
Starting price:
$399.00 per month
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for Factors.ai
1 - 5 of 19 Reviews
Shreyansh
Verified reviewer
Food & Beverages, 5,001-10,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors
Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution.
PROS1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards.
CONSImprovement in Visualization and dashboards
Reasons for switching to Factors.ai
- High Cost - Accuracy of data
Krubakar
Media Production, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2021
Factors helped in improving the accuracy of our Web Analytics data
Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well
PROSThe feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA
CONSBeing an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues
Reasons for switching to Factors.ai
We were looking for an alternative Analytics Platform which was substantially lower in price and met all the requirements that GA offered and Factors ticked both the criteria
Bhavuk
Verified reviewer
Insurance, 1,001-5,000 employees
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2021
It's a good tool for Marketing Campaign analysis and Improve ROI
We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily & weekly performance data. Really liked the way the overall data is represented with proper actionable insights.
CONSMore features are required related to Demographic, search term related analysis.
Chandra Shekar
Verified reviewer
Consumer Services, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
All in one marketing attribution and analytics tool
Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke
CONSData loading is little slow and factors is working on the issue
Karumbaiah
Media Production, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
Great website analytics at scale with value for money
Factors provides comprehensive unsampled website analytics at scale (~45mn events a month) with great value for money. We have been able to deep dive into metrics with the ability to track a wide range of events from pageviews, button clicks, video play, video quartile completes and so on. Once we transitioned to factors, we were also able to get more accurate measurements for some key metrics - Page load time, time spent on page and the scroll depth in an article. The support has been great as well. We migrated ~80% of our pages to AMP only and the Factors team was able to support this migration. They also ensured that we were able to track all the required metrics, with no data loss during the migration .
CONSSome features are still evolving as it’s an early stage startup such as path analysis, calculated metrics and dimensions. But I understand these are in the immediate roadmap of the team