Fraud evaluation criteria is not transparent but this is because of obvious reason for preventing scammers from adapting to them. So it will take time to start to trust to the results you get without seeing backend of the process but after many reports on target I got no issue with that

Easy to use Clear results to analyze sources Reliable, didn't have any report which was unproved later Great reports Friendly interface Speed

I would like even more granular detail on why a particular traffic source is marked as fraudulent

The Product helps our Dating-Platform to be safer to use and saving money. As well as our highly professional Success Manager which is able to solve all the issues we were facing and the fast communication

We were still facing with some positives but they are within a acceptable low percentage

Nice. From the beginning of the project we have been able to use the tool effectively and it is bringing us improvements in results.

What I like the most is the part of blocking IPs, because it avoids us to keep spending money on low quality traffic.

Not having time enough to use it in a wider way

In our business model traffic quality is a long term key. At first introduce into a business a tool like this could cost you time and effort, it's normal. In our case after a while results started flowing in and in a medium term we managed to save, or better said, not waste about 10% of our incoming traffic costs.

Easy tech implementation, easy to use dashboard.

For our business model the dashboard set up was very fragmented. This means we had to take a lot of time to setup.

Been a pleasure working with the team and keep recommending it to partners!

- The way they keep optimizing and learning on the new hacks and cracks. - The amazing customer support. - The amount of customization and detailing that they have on the tool. - It's pro active click block - not conversion postback blocking!

A small percent of the genuine traffic gets blocked too - part of the risk i guess.

It was very good.

The Simple & Clean design of the software which helps everyone to understand its better.

Keep enhancing the security features with the evolve of Digital marketing promotions as Daily Publishers are trying new methods to break the security of anti fraud tools.

Opticks has helped us to get to know our traffic in depth and know how to optimize it by only working with the cleanest sources. We only pay for valid subscriptions and do not waste our budget on fake leads anymore, which has increased our returns on our advertising spending, and has helped us have a better visibility of what we are testing. The customer service is amazing, the Opticks team is very responsive and always willing to make implementations on the product to fulfill the user's needs.

Nothing, the software is very user friendly and has all the features we need

Working with optics antifraud has been great experience – easy integration, scalable as per the need, and user friendly. The solution helped us to analyze our online traffic and media sources, as well as protected us from being trapped with fraud and illegal conversions.

Working with optics antifraud has been great experience – easy integration, scalable as per the need, and user friendly. The solution helped us to analyze our online traffic and media sources, as well as protected us from being trapped with fraud and illegal conversions.

some minor discrepancies between the clicks we see versus the clicks we see at their end

The customer service is outstanding; the Opticks team is highly responsive and consistently eager to adapt and make product enhancements to meet user requirements.

Dificult to understand fraud evaluation criteria.

Opticks offers quite a lot of options in terms of the parameters to analyze, which allows us the break down the analysis for example by campaign, keyword, and other insightful details. This allow us to see the real effciiency and quality of some partners traffic and decide on future actions. Also, their teams are very supportive.

Some discrepancies in terms of the data volume can still be improved.

En Marketing Digital, la captación de leads de calidad es fundamental para la rentabilidad del negocio. La implementación de Opticks como solución antifraude ha supuesto un gran ahorro y ha posibilitado un crecimiento sostenido al ejercer de filtro de todo el tráfico no cualificado. Su utilización se ha materializado en un mayor control de las diferentes fuentes de tráfico de manera individualizada, permitiéndonos adaptar la estrategia de adquisición en función de los datos facilitados por la herramienta y de acuerdo a los KPIs internos.

Herramienta efectiva a la par que sencilla en términos de usabilidad. Permite analizar el origen y el tipo de tráfico en base a diferentes parámetros y obtener reportes customizados.

Se echa en falta información más específica y granular en el panel sobre cada conversión. No obstante, el equipo de Soporte siempre facilita cualquier tipo de información extra de manera ágil y efectiva.

IMF es una entidad con una fuerte presencia digital y Opticks nos está ayudando a optimizar el uso del presupuesto de publicidad digital y a conocer de forma más precisa el comportamiento de algunas campañas.

Detecta una variedad amplia de clics fraudulentos o automatizados y nos permite ajustar de forma más precisa la inversión hacia canales y campañas de mayor calidad.

La configuración es relativamente compleja, comparada con otras plataformas online, no obstante hemos contado con soporte técnico de calidad que nos ha permitido implantarlo correctamente y realizar los cambios y mejoras que hemos ido necesitando.

Online marketing budget efficiency has increased.

Advanced and accurate analytics. Very visual. It really helps in the decision making.

It requires some techie to help with the integration, but we had one and Opticks provided full support.

Opticks has helped us gain clear insights into the exact extent of advertising fraud present in our traffic. Thanks to their detailed insights, we have been able to understand the performance of each of our partners, therefore taking the necessary measures to partner only with the best traffic sources. We can guarantee our customers that they are only receiving the best traffic available and that we are a trusted ally in their growth goals.

so far nothing to complain about. we have been using it for almost a year.

The ease of implementation and the advanced tools and intuitiuve UI, combined with the excellent support, set Opticks apart!

No specific issues or cons come to mind.

Fácil manejo de la herramienta y un soporte de 10.

Al haberse tratado de un piloto, no hemos podido tener visión de IPs bloqueadas.

Herramienta fácil de usar e implementar para la detección y bloqueo del fraude publicitario. Equipo muy profesional y eficaz detrás de la herramienta.

Más implementación con otros canales como Facebook o Microsoft.