DFW has helped us manage one of the crucial components of Pay per click advertising specially for ecommerce business: create and manage a high quality feed. This is because for ecommerce businesses, product listing ads are top performing ads and product feed is critical to make these ads perform profitably. DFW is allowing us to seamlessly manage auto-syncing product feeds for our clients. Often our client's product details come unorganized or miss details. Using DFW, we optimize quickly and sync them with our key PPC platform such as Google shopping ads, bing shopping and Facebook catalog ads.

Options like field mapping, rules to optimize product attributes, merging variants to parents, 3-4 feed refreshment options are great features.

Possibly integrate product reviews feature that one can pull from store and send to google for seller rating and product rating. Offer reporting around which are top selling products, which are worst selling, etc. Consider adding a field to report product margin (price - cost of goods sold).

We solve ALL our marketing channel product data with DataFeedWatch and it is just amazing. Robust, super fast and one of the best support organizations I have ever worked with. It will forever be my number one choice of supplier in any future e-commerce company. The must-have tool. I just LOVE it.

It is a master of product information and channel automation. Intuitive user interface and very powerful tools. You can really tell, but using the tool, that it is created by people that use it themselves. The power of rule-based smart feed combines with ready integrations with most marketing stacks make it just superb.

Nothing I can think of. Maybe even more marketing channels and more AI solutions, but pretty comfortable they will amaze me with new features making my life as a marketeer, e-commerce owner and entrepreneur much easier.

Good

Ease of use; quite straightforward when it comes to mapping and rules.

It's not quite straightforward how certain fields work; and synergies with other platforms when an API integration exists. It would help to know whether errors occur, or could occur in other environments.

It's a good tool, with the best support team I have ever experienced

Easy to use + good support + constant updates

No referral deals for agencies who are loyal to DFW

Im using DFW for all my clients. I walk through many similar tools, but none of them have hat this 2 things - amount of functions and channels and simplicity with creating it

Awesome support - what you need is an idea - write it to suport and they will help you to create dream feed in couple seconds

I have been using it more than 6 months and i cant tell about disadvantages

Amazing! It's awesome to use and has helped us a ton.

Easy to connect with Shopify -- the team at DFW is the reason why we love this tool! Their onboarding is amazing and they do everything very efficiently. Amazing team.

Nothing too serious, it has a real learning curve but once you spend some time in the platform it becomes easy.

I am able to automate search ads, display remarketing and social paid, based in the custom feeds created in this tool.

It is very easy to integrate feeds and then expand them with data from google sheets. It is a marketeers dream.

No cons so far. I need to continue using to maybe discover one.

Excellent customer service- actually fix the problem without just sending me links to read documentation

Set this up for me right off the bat, support is on chat which is nice. Seems to be working great so far.

not sure yet, hopefully nothing - seems to be running pretty smooth

Scalability, speed, features, and especially the customer support

Not really easy to use on its own, but there is a great customer support

- Handling issues in products feeds, both complex and minor, is so easy with this tool! - Saves tons of work and emails between us and developers/clients - Simply a sublime tool!

- The most user-friendly UI - Endless possibilities in terms of modifying info in the product feed - Numerous channels to choose from - Superb client service - Great integration with cloud services like Google Drive - Always developing new, useful features (like the possibility to structure complex and massive product feeds directly into a Shopping campaign - saves hours of work!)

- Not possible to make "umbrella" accounts like for example MCA's in Google Shopping, and to link these to other "MCA's". That would be awesome though! - Possible for a user to get access to numerous accounts (mostly an advantage for agencies)

I was able to reduce the size of my data feed as well as open up virtually every eComm channel that exists without having to create separate feeds for each. More so, DataFeedWatch makes it stupid-simple to slice-n-dice one's data so that channels that have different requirements for syntax, e.g. capitalization or non-capitalized or any of the other many ways that channels seem to make our lives more difficult don't have to be spoon fed separately with separate fields in my input feed for each of the channels with ever so slightly different requirements for exactly the same data! Not only that, I can create fields and their contents out of whole-cloth with a rich range of conditionals which can use individual input fields to generate a static value or modify the contents of a given field's value based on conditions of other fields or business rules I'm able to implement entirely within the DataFeedWatch admin panel. On that last point, I no longer have to concern myself with business rules in deciding what to send to whom, which always resulted in having to have separate feeds generated for each separate channel but with DataFeedWatch, I can build the business rules right into the given channel's configuration and change it on the fly if/when necessary, without ever having to do any more coding or having to worry about effecting any of the other channels.

I've been web-coding applications since before PHP even was thought of and DataFeedWatch admin application is the only web-based application, that I didn't write myself, that has impressed me to the extent that I am almost giddy working with it! It had a bit of a learning curve, which an hour of on-boarding would flatten out to nothing, but once I got familiar with my way around, I was actually able to learn from using the UI/UX how to improve my management of datafeeds and channels to the extent I've never experienced before. I also love the fact that their admin makes it possible to actually reduce the size and complexity of the primary feed we provide to DataFeedWatch by using the admin's very rich feature set of renaming, combining and dynamically creating 'static' values for fields that I would have had to implement in the feed itself. Also, different channels all seem to want the same or similarly named fields to use channel specific syntax, e.g. Google wants 'in stock' for 'availability' while Bing wants 'In Stock' for 'Availability' and eBay accepts either 'Y' or 'N', accordingly, and so previously I had to have three separate fields instead of what I can do with DataFeedWatch which is to use a field that simply contains TRUE or FALSE and then I can use that value to create conditional static values separately as required by each different channel.

I only have two VERY minor nit-picks and they both have to do with the UI/UX. I like that they've adopted some 'guided navigation' in the form of a balloon suggesting to the user to use the 'Review' function to actually look a a given channel's configuration and tell you what is wrong with any of the data that would be going to the specific channel, including actually listing not just 'Your feed is broke' but instead, a summary of all issues found grouped by issue and the count thereof followed by every single row in the feed that has issues pointing out exactly what the issue with that record is. But, that balloon gets annoying when it continually pops up and I have to dismiss it is z-indexed higher than the primary content, which only makes sense but, covers up a portion of the primary content and although one can scroll or dismiss the balloon, it covers up a portion of the primary content. That said, one can dismiss the balloon or, click a link to "Hide these tips" but, it comes back. Likely a configuration issue easily remedied. The other nit-pick is that the support chat window is stuck in the corner of the page and can't be moved which can make discussing an issue on a specific page more difficult because as is usually my luck, what I have issues with is most often hidden by the chat window. True, I can open a new window/tab but, with the quality and utility of the UI/UX as it exists, the balloon and chat window content-blockage stand out like a sore thumb.

Data feed watch takes care of Shopping feeds management for our agency paid campaigns. Reporting and Data insights for most of the integrations and optimization options such as title optimization.

We managed a ton of paid eCommerce campaigns and sometimes is hard to manage data at scale. One of the things we love about Data Feed Watch is the awesome features available for Google Ads campaigns such as automated keywords and ads creation for the whole catalog.

As to the UI and coverage available, I don't have many concerns but I'd love to see more technical training and resources provided by Data Feed Watch to help large team keep up to data with best practices.

Very satisfied.

With rules you can manipulate product attributes as you want.

I miss two features. To label products based on performance data. Also that their Price Watch app comes out of beta and we are able to use pricing data for labeling products.

I can easily create and distribute product feeds now. The copy channel function really speeds up the process launching say a new Google Shopping country and making the edits needed for that region. I highly recommend the software backed up by a knowledgeable support team.

Ability to segment a feed using IF filters making unique feeds as needed for each Google Shopping country. If you are running a larger team with multiple stores you can add each shop with its own feeds so they are easy to manage and organise instead of lists of feeds to scroll through. Support has been fantastic at helping set-up feeds instead of pushing a sale for them to set them up instead.

I haven't come across any limitations, but I wish the Google Shopping categories were a bit easier to set-up when mapping in foreign languages. Not being multilingual makes it a time consuming task.

Great but a little expensive

It works for what we need, google adds, facebook and IG shop.

We got charge for all the URL but actually only the main URLS are use for the data feed, the attributes for color/sizes are not used on our datafeed an we have excluded them.

5 starts +

Best Product Data Mapping (intuitive rules + endless possibilities), unbelievable live Customer support (real Feed wizards, you ask them what you'd like to get - they make their magic and you find it in your account!). I had to write a review after the last one, that was really though, I thought impossible... done in 5 min. Saved thousands in dev work.

If you don't use marketplaces, you should go for it hands down. If you need marketplaces or complex integration, check first with the extensive Free Trial (totally worth the try).

The support staff are so very knowledgeable and helpful, the entire team is great but Have been dealing with them for years.

We really like the ease of use and the ability to control what we send in feeds.

Can take a while for a new channel to be created but they are really awesome at getting it done

overall I am satisfied with the software: the value for money, the handling, all the options, and the customer service. which is really wonderful what sometimes when we can not do a thing and when we are stuck on it there is an agent who does everything for us

did I like with the software it's all very very complete functionality yes it is possible to do whatever you want to do with full management of all channels

it would be difficult to find drawbacks to the software fact that until now everything I want to do is achievable it only happens sometimes that you want to do something and then you don't know how to do it and that's it that customer service intervenes quickly

Love DFW. They are always rolling out new features and their support is really awesome.

Such a versatile platform and does everything you could imagine. We use it a ton to customize and optimize our data feeds for Facebook and Google.

If your product data is messy, then your data feed will be messy. This app does almost anything you want but you just need to start with clean & organized data. Not really a con of the software at all though.

A time saving tool which has all your output feeds.

* The possibility to merge inputfeeds * Frequency of input- / outputfeed generation * Predefined channels (outputfeeds) * Great, pragmatic and fast support

* Preview options before saving an outputfeed, but Datafeedwatch is working on this. Not really a con, but a suggestion: creating a training program for its users. I know there are more functionalities in Datafeedwatch then I currently am using.

The system is very easy to Integrate into BigCommerce even on Multiple Storefronts. The system is very easy to make rules, no matter how complex. I love being able to exclude a set of items very easy for a certain feed.

I wish I had more customizations features I could do myself, but after speaking with the Support Team they are always able to get whatever I want to be implemented live.

Excellent and affordable solution. Powerful rules engine.

Affordable with many channels. Support is very good and responsive.

Sometimes the user interface is a little confusing.

Great support to fix your more advanced requirements. Everything seems possible. If you have an idea it possible to do it the one way or other. Support is fast and really helpful!

Easy implementation og easy to tweak data to the requirement for Google and Facebook Ads and easy to makes rules for product structure of Google and Facebook shopping campaign.

Nothing much really! If things gets to advanced it can be a problem. But the problem is solved by the online support.

The ease of use. Managing feeds across so many different channels in one platform is great. It makes something that would otherwise be pretty difficult very manageable.

Pricing is a bit high. I wish the pricing was a bit more reasonable.

Great!

It's quite easy to use with many functionalities. The support is however the best part where they are always happy to help and guide you through issues.

Like all advanced softwares it's at times hard to understand how to solve certain issues and error messages